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Learning Articles and information for all COTC Business Students
Curated by Cindy Nauer
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5 Simple Ways To Improve Your Content Marketing Strategies

5 Simple Ways To Improve Your Content Marketing Strategies | COTC Business | Scoop.it
Content marketing is not a new phrase. Every0one who is aware of internet marketing knows about the importance of quality content.
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Anthonia Lawson's comment, February 24, 2014 4:09 PM
Quality content is very important in marketing and if the five suggested ways of improving it are followed strictly, it will be very helpful to the business. Taking an advantage of the blogospher, utilizing the social media, focusing on search engine, and using mobile devices are part of the ways of improving the quality content.
Anthonia Lawson's comment, February 24, 2014 4:10 PM
(This Comment is for Week 3 Scoop It assignment)
Chelsea Webb's comment, February 26, 2014 11:14 PM
It is more important for content marketing strategy to be more driven content rather than filler because that content is more likely to travel through-out the internet. Especially on Google because it is the biggest search engine the the world used by all intent users and strategy marketing content will be seen and read by more people.
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Marketing Research Chart: How do CMOs make decisions?

Marketing Research Chart: How do CMOs make decisions? | COTC Business | Scoop.it
The point of website optimization is to improve conversion on your site.But how do you know if a potential change will truly make an improvement? Are you just making changes for the sake of making changes?
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What Business Executives Can Learn From Winter Olympians - Forbes

What Business Executives Can Learn From Winter Olympians - Forbes | COTC Business | Scoop.it
What Business Executives Can Learn From Winter Olympians
Forbes
In today's column I'm going to outline four of the best sports psychology techniques that anyone in the business world can use to lift their level of achievement in the workplace.
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CGE-Southern Africa: Team building retreat!!!

CGE-Southern Africa: Team building retreat!!! | COTC Business | Scoop.it
CGE: Southern Africa staff and students went on a team building exercise for a day in preparation of the academic semester.This exercise was aimed at encouraging team work and cooperation between the CGE staff and ...
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Comparing Secondary & Primary Data in Marketing Research

http://www.woltersworld.com When doing marketing research you have many options in terms of fonts of data. However, you must consider what kind of data you w...
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Small Business Marketing Tip: How to do your market research

Please go to http://www.basicbananas.com to receive more cool stuff. We love spoiling our community. (PS: Your information is save with us, we hate spam as m...
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Retail Businesses That Try Crowdfunding Face Some Skepticism - New York Times

Retail Businesses That Try Crowdfunding Face Some Skepticism - New York Times | COTC Business | Scoop.it
Retail Businesses That Try Crowdfunding Face Some Skepticism
New York Times
Why, he asked, were so many people willing to subsidize a for-profit business? The money raised through sites like Kickstarter is essentially a donation.
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Keys To Successful Mobile Marketing Throughout The Year

Keys To Successful Mobile Marketing Throughout The Year | COTC Business | Scoop.it
Although the holidays are the busiest season, retailers must build and cultivate a network of relationships with their customers all year long, learning everything to know about their preferences and consumption habits.
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Happy Employees = Hefty Profits

Happy Employees = Hefty Profits | COTC Business | Scoop.it
I can walk into a company and tell within seconds whether or not its employees are well treated and happy on a basic level. The level of employee engagement, warmth and sense of a shared purpose is palpable.
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How To Create Captivating Business Marketing Video With Relative Ease

How To Create Captivating Business Marketing Video With Relative Ease | COTC Business | Scoop.it
This one tip will do wonders for helping you create the perfect video marketing process for your business. (By doing this one thing, I found it much easier to create video.
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Creating the marketing research productivity practice | Joel Rubinson on Marketing Research

Creating the marketing research productivity practice | Joel Rubinson on Marketing Research | COTC Business | Scoop.it
The Marketing research function should create a new “productivity” practice that would leverage data-driven approaches and predictive thinking to drive measurable increases in marketing ROI.
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How to create a marketing plan (part 2) – Market Research

How to create a marketing plan (part 2) – Market Research | COTC Business | Scoop.it
“A clear vision, backed by definite plans, gives you a tremendous feeling of confidence and personal power” – Martin Tracy The 1st article of this series was focused on identifying the target audie...
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Marketing Research Chart: It's not too late to optimize one key element of your holiday marketing

Marketing Research Chart: It's not too late to optimize one key element of your holiday marketing | COTC Business | Scoop.it
This late in the season, the shopping cart is locked down, you either do, or do not, have mobile-optimized emails, and you no longer have time to improve your database for more targeted segmentation.But, there is one element that can still help you...
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5 Social Media Trends for 2014, New Research

5 Social Media Trends for 2014, New Research | COTC Business | Scoop.it
Social media research reveals which social media trends are important, including social listening, social advertising, integrated marketing and more.
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Team Building

Team Building | COTC Business | Scoop.it
Get in touch if you want to turn groups into teams http://t.co/UTkKPUtUQK All teams are groups, but not all groups are teams! @UKBusinessRT
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Anthonia Lawson's comment, February 24, 2014 4:20 PM
Team building is very important in a business. Poor team can be a drain on the business resources, according to the article. Wrong team can be as a result of individuals that are given wrong assignment, poor communication, wrong skill mix and inter team conflict. For the growth of the business, it is always good to have solid team that are able to work together.
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How to Focus Your Research Design | Qualtrics Blog

How to Focus Your Research Design | Qualtrics Blog | COTC Business | Scoop.it

Da

Cindy Nauer's insight:

Dawn - I am glad you posted this - make sure you write your analysis of the articles as well for the assignments.

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Chelsea Webb's comment, February 20, 2014 9:09 PM
That was a great article! Very insightful
Chelsea Webb's comment, February 20, 2014 9:09 PM
That was a great article! Very insightful
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5 Reasons Why China Will Fail To Dominate Global Business

5 Reasons Why China Will Fail To Dominate Global Business | COTC Business | Scoop.it
Pollution could hinder growth. (5 reasons why China will fail to dominate global business http://t.co/bjr5Gao2MS)
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Best Marketing Research Tools

http://perrybelcher.com/customer-avatar-tools/ Here is a list of 6 or 7 of the Best Marketing research tools that I personally use, when I start to write a s...
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Facebook Changed How The News Feed Works ... - Business Insider

Facebook Changed How The News Feed Works ... - Business Insider | COTC Business | Scoop.it
In November, viral-content-for-a-cause site Upworthy posted insane traffic numbers, reaching almost 90 million people around the world, according to Quantcast. Then, in December, Facebook announced a change to the ...
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Barry Schuler: The Most Important Skill Is Knowing How to Build a Team

Barry Schuler: The Most Important Skill Is Knowing How to Build a Team | COTC Business | Scoop.it
When your business begins to grow, surrounding yourself with the right senior level hires is essential for success. (The one make-or-break skill for leaders of growing, maturing companies?
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2014 B2B Marketing budgets set to rise

2014 B2B Marketing budgets set to rise | COTC Business | Scoop.it
Forrester Research has released it's latest survey results on the state of B2B Marketing budgets. Good news is that the investment in marketing is expected to rise 6% this year. Bad news is that, a...
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Govt Inaugurates Human Resource Framework Drafting Committee - AllAfrica.com

Govt Inaugurates Human Resource Framework Drafting Committee - AllAfrica.com | COTC Business | Scoop.it
Govt Inaugurates Human Resource Framework Drafting Committee AllAfrica.com The Director General of the Bureau of Public Service Reform (BPSR) Dr Joe Abah on Tuesday inaugurated a five man committee saddled with the responsibility of drafting a...
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Lenovo to Buy IBM's Server Business for $2.3 Billion

Lenovo to Buy IBM's Server Business for $2.3 Billion | COTC Business | Scoop.it
The deal represents the largest international tech acquisition ever from a Chinese company.
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Facebook Blocks Dating Site Ads Valentine's Day - Business Insider

Facebook Blocks Dating Site Ads Valentine's Day - Business Insider | COTC Business | Scoop.it
Facebook confirmed the temporary ban on new dating ads to Business Insider, saying users had complained about seeing too many of them: We recently updated our policy to require human review for ads for online dating ...
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Consumers prefer tablets for leisure travel research - Mobile Marketing - BizReport

While tablet owners also have a smartphone to hand, most will turn to the bigger screen to plan and book travel requirements, according to new research from industry research firm PhoCusWright.
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