Corporate Sponsors for Musicians & Bands
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With record sales dwindling, big brand sponsorships are taking over music

With record sales dwindling, big brand sponsorships are taking over music | Corporate Sponsors for Musicians & Bands | Scoop.it
With dwindling record sales and miniscule micropayments from streaming services, musicians are turning to sponsorships to deliver the dough.
Luke Knight's insight:

The artists are no longer making the majority of their money off album sales. Instead they make it on the live music aspect. Corporate sponsors pitch in the so they can advertise their image as well. Supply funds for live sets.

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Peace, Love, and Corporate Sponsorship

Peace, Love, and Corporate Sponsorship | Corporate Sponsors for Musicians & Bands | Scoop.it
Luke Knight's insight:

Some people think corporate sponsors do not belong with music. However concerts and music festivals would not be as flashy and entertaining without the sponsors.

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How To Pursue A "Corporate Sponsorship" To Get Funding For Your Music

How To Pursue A "Corporate Sponsorship" To Get Funding For Your Music | Corporate Sponsors for Musicians & Bands | Scoop.it
Yesterday, we all flipped our lids when we saw OK Go's latest video spread around the Internet and saw that they yet again made one of the best viral videos the world has ever seen. The small detai...
Luke Knight's insight:

Corporate sponsors can benefit a band greatly and this shows you the steps you can take to get a sponsorship.

 

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Music Fests Like Bonnaroo, Coachella Balk At Name Sponsors | News - Advertising Age

Music Fests Like Bonnaroo, Coachella Balk At Name Sponsors | News - Advertising Age | Corporate Sponsors for Musicians & Bands | Scoop.it
Luke Knight's insight:

Big name festivals are saying no to sponsors because their fan base is strong enough to support them and they feel like headline sponsors will take away from the musical experience.

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Music Sponsorship Spending To Total $1.34 Billion In 2014

Music Sponsorship Spending To Total $1.34 Billion In 2014 | Corporate Sponsors for Musicians & Bands | Scoop.it
Year-over-year spending climbs 4.4 percent; The Coca-Cola Co. tops the list of the most active sponsors
Luke Knight's insight:

Various breakdowns of what corporations advertise and what amount they advertise.

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Musicians Singing Tune of Corporate Sponsors

Musicians Singing Tune of Corporate Sponsors | Corporate Sponsors for Musicians & Bands | Scoop.it
Musicians who once raged against the establishment are practically chomping at the bit for a bite of the corporate pie.
Luke Knight's insight:

Corporate advertisers are willing to pay enough money to artists and bands and in return can make artists become more popular with the right advertisements.

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