CSR & Sustainability
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¿Está extinta la Responsabilidad Social Corporativa? - Partnerships for Development

¿Está extinta la Responsabilidad Social Corporativa? - Partnerships for Development | CSR & Sustainability | Scoop.it
Cuando Tyrannosaurus Rex caminó por  la Tierra hace 65 millones de años parecía que era intocable, determinado a permanecer en la cima del mundo, o al menos en la parte superior de la cadena alimenticia para siempre. Aun así 65 millones de años más tarde, hemos visto caer a muchos titanes y se sabe que …
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Why Trust Is Worth It - YouTube

In Collaboration with Cirque Du Soleil http://www.youtube.com/user/cirquedusoleil www.cirquedusoleil.com Special Thanks to Alya Titarenko and Gael Ouisse In ...
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Top tips on how to manage business risk through reputation

Top tips on how to manage business risk through reputation | CSR & Sustainability | Scoop.it
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How Big Business Can Take the High Road

How Big Business Can Take the High Road | CSR & Sustainability | Scoop.it
In “The Evolution of a Corporate Idealist,” a former BP employee sees globalization and the Internet as pushing more companies to social responsibility.
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Corporate Diplomacy - Building Business Relationships -- Wharton Executive Education

Corporate Diplomacy - Building Business Relationships -- Wharton Executive Education | CSR & Sustainability | Scoop.it
Reputation management and creating business relationships highlight the senior management education program, Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders, to help safeguard your brand value.
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Why story-selling is paramount for companies that do good | SmartBlogs

Why story-selling is paramount for companies that do good | SmartBlogs | CSR & Sustainability | Scoop.it
If a picture is worth a thousand words then what is a thousand words worth? A great entrepreneur once told me that the key to his success was getting th
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Most consumers would switch brands for a cause - Ecommerce - BizReport

Americans expect companies to do their bit for social issues and the economic good, found a survey by Cone Communications. Consequently, more than 9 out of 10 consumers were found to be more likely to switch to a brand or product that supports a social charity or cause.
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Managing stakeholder engagement using digital tools

Managing stakeholder engagement using digital tools | CSR & Sustainability | Scoop.it
BLOG SERIES: Part 3. Stakeholder Engagement: Effectively consult stakeholders and show consideration for views >>
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Is Your Company Confusing Employee Engagement with Employee Satisfaction?

Is Your Company Confusing Employee Engagement with Employee Satisfaction? | CSR & Sustainability | Scoop.it
Note to businesses: don't confuse "employee engagement" with "employee satisfaction."
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Los riesgos del periodismo de marca: entrevista con Enrique Dans

Los riesgos del periodismo de marca: entrevista con Enrique Dans | CSR & Sustainability | Scoop.it
Una nueva tendencia ha comenzado a cobrar fuerza en Europa y Estados Unidos. Se trata del periodismo de marca o (brand journalism), donde grandes compañías deciden crear sus propios medios de notic...
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Swans Commentary: Corporate Social Responsibility As A Political Resource

An examination of how strategic philanthopy overshadows the importance of PAC and soft money contributions in US election cycles.
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W. Brett Wilson: Turn philanthropy into a corporate social opportunity | Entrepreneur | Financial Post

W. Brett Wilson: Turn philanthropy into a corporate social opportunity | Entrepreneur | Financial Post | CSR & Sustainability | Scoop.it
The best corporate philanthropy doesn’t just make a social impact — it also effectively adds to a company’s bottom line — in many ways
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The Companies With the Best CSR Reputations

The Companies With the Best CSR Reputations | CSR & Sustainability | Scoop.it
Here are the companies with the best corporate social responsibility (CSR) reputations, based on a study by Reputation Institute, a private global consulting firm based in New York.
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Communication Plan Template

Communication Plan Template | CSR & Sustainability | Scoop.it
One of the documents we recommend every nonprofit have in place is a 12 to 18-month communication plan. Why? While improv may serve as the creative heart of street smarts and jazz, it doesn't hold up so well in content marketing.
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The Social Entrepreneur’s Playbook: Pressure Test, Plan, Launch and Scale Your Social Enterprise (SSIR)

The Social Entrepreneur’s Playbook: Pressure Test, Plan, Launch and Scale Your Social Enterprise (SSIR) | CSR & Sustainability | Scoop.it
The Social Entrepreneur's Playbook offers "tough-love" guidance for budding social entrepreneurs.
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CSR in Africa: How moving beyond window dressing is now strategic

CSR in Africa: How moving beyond window dressing is now strategic | CSR & Sustainability | Scoop.it
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Mapping Twitter Topic Networks: From Polarized Crowds to Community Clusters

Mapping Twitter Topic Networks: From Polarized Crowds to Community Clusters | CSR & Sustainability | Scoop.it
People connect to form groups on Twitter for a variety of purposes. The networks they create have identifiable contours that are shaped by the topic being discussed, the information and influencers driving the conversation, and the social network structures of the participants.
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Manifesto for a corporate idealist: When girl meets oil

Manifesto for a corporate idealist: When girl meets oil | CSR & Sustainability | Scoop.it
Big Oil broke her heart, but that didn't end her affair with doing good in business. If you can relate, here are 10 points to live by for your sustainability career.
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The 3 C’s of Successful Corporate Non-Profit Relationships

The 3 C’s of Successful Corporate Non-Profit Relationships | CSR & Sustainability | Scoop.it
Like any healthy coupling, the recipe to a happy, long-term relationship between a non-profit and business centers around the 3 Cs.
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Is Innovation the New Donation?

Is Innovation the New Donation? | CSR & Sustainability | Scoop.it
Over the last ten years businesses have been on a quest to humanize, to become closer to customers. This changing role is leading consumers to ask not only, 'How can you make my life better?' they are asking 'What are you building to make the world b...
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Digital stakeholder software - what are the options?

Digital stakeholder software - what are the options? | CSR & Sustainability | Scoop.it
This blog post helps you understand the hierarchy of stakeholder engagement to choose the right digital channels and tools.
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In the End Was the Word and the Word Was the Sponsor’s — Whither news?

In the End Was the Word and the Word Was the Sponsor’s — Whither news? | CSR & Sustainability | Scoop.it
We used to know what ads were. They had borders around them — black lines in print, a rare millisecond of dead air on TV, the moment when th…
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El periodismo de marca en el ojo de la crítica

El periodismo de marca en el ojo de la crítica | CSR & Sustainability | Scoop.it
Ya se ha plateando al periodismo de marca como el futuro de esta profesión.
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On Social Marketing and Social Change: Upstream Social Responsibility

On Social Marketing and Social Change: Upstream Social Responsibility | CSR & Sustainability | Scoop.it
Corporate social responsibility programs have been labeled as 'doing good to look good' and nothing more than 'a placebo.' These more critical looks at what constitutes socially responsible business practices were the subject of my post last...
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The First Rule of Corporate Social Responsibility Is Not What You Think (SSIR)

The First Rule of Corporate Social Responsibility Is Not What You Think (SSIR) | CSR & Sustainability | Scoop.it
What corporations do to society is far more important than what corporations can do for society.
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