Corporate Social Business
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Corporate Social Business
It's time to get your social business strategy in order.
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Social Business: It Takes a Village | SXSWi and the ...

Social Business: It Takes a Village | SXSWi and the ... | Corporate Social Business | Scoop.it
Social Business: It Takes a Village. Six years ago, it was hard to grasp how 350,000 people in a company were using social media around the world. But I had heard so much from members of the Social Media Collective and ...
WendySoucie's insight:

I have always felt that SXSWi was never really for the global industrial laggard business in social. The tracks are too edgy, the software too new, and what do musicians and actors have to do with designing and building an hydraulic pump. This particular track and thought process introduced by Social Media Today, might cause me to at least try and attend the fall conference they mention

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It's official: Penn is Microsoft's new strategy person, Reller and Bates ...

It's official: Penn is Microsoft's new strategy person, Reller and Bates ... | Corporate Social Business | Scoop.it
Former Hillary Clinton hand (and Microsoft marketeer) Mark Penn is now chief strategy officer.
WendySoucie's insight:

It is always interesting to read about personnel changes at highly visible companies.

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Chief Marketers Eye CEO, COO Roles - AdAge.com

Chief Marketers Eye CEO, COO Roles AdAge.com CMOs, now almost universally viewed as the c-suite executive with the most customer insight, are assuming responsiblities well beyond core marketing and promotion activities, in addition to actively...
WendySoucie's insight:

About time for the CMO to really have a seat at the table.

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Upsetting the app cart: Asian messaging services challenge mobile order - The Star Online

Upsetting the app cart: Asian messaging services challenge mobile order - The Star Online | Corporate Social Business | Scoop.it
Upsetting the app cart: Asian messaging services challenge mobile order The Star Online Where these internet and telecoms giants once controlled the lucrative choke points of the industry, social messaging services are fast emerging as an...
WendySoucie's insight:

If you don't have responsive design in place for your website and other properties, then you surely will be eating dust as more and more shifts mobile.

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Social Media Strategy Review: Vaseline India - Business 2 Community

Social Media Strategy Review: Vaseline India - Business 2 Community | Corporate Social Business | Scoop.it
Social Media Strategy Review: Vaseline India
Business 2 Community
This review is a part of our 'Social Media Strategy Review' series where we do a 360 degree analysis of a brand's social media activity.
WendySoucie's insight:

Interesting how the review pulls out lack of consistency, lack of focus, and too promotional for the key points about why this Vaseline is failing in their India social outreach.

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The Strategy Behind CVS's No-Smoking Campaign - Businessweek

The Strategy Behind CVS's No-Smoking Campaign - Businessweek | Corporate Social Business | Scoop.it
The Strategy Behind CVS's No-Smoking Campaign
Businessweek
CVS (CVS) is kicking its cigarette habit, stubbing out a rich and addictive source of revenue in hopes of finding healthier returns elsewhere.
WendySoucie's insight:

I will jump on the band wagon to support the CVS decision. Since I have both a CVS and Walgrens within walking distance, I will increase my health by walking to CVS as my choice drug store.

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Forrester Study Shows B2B Ecommerce and Mobile a Must - Multichannel Merchant

Business 2 Community Forrester Study Shows B2B Ecommerce and Mobile a Must Multichannel Merchant A profound shift in customer behavior from offline to online channels is fundamentally changing the way in which B2B merchants interact with, sell...
WendySoucie's insight:

Mobile and online DIY have forever changed the way B2B business is done. What is your mobile strategy?

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Yahoo's 2014 news strategy: Tech, Tumblr, food, & lots of celebrities - VentureBeat

Yahoo's 2014 news strategy: Tech, Tumblr, food, & lots of celebrities - VentureBeat | Corporate Social Business | Scoop.it
Yahoo's 2014 news strategy: Tech, Tumblr, food, & lots of celebrities VentureBeat LAS VEGAS — After months of high-profile hirings, acquisition, and rumblings of change, Yahoo CEO Marissa Mayer laid out her entire strategy for resurrecting the...
WendySoucie's insight:

I don't use or follow Yahoo very much. I am actually upset that they bought Flickr. I am not impressed by the new strategy. Think I will just stay with Google. Clean and white.

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5 Hard Truths About Social Media for Businesses - Business 2 Community

5 Hard Truths About Social Media for Businesses - Business 2 Community | Corporate Social Business | Scoop.it
Business 2 Community
5 Hard Truths About Social Media for Businesses
Business 2 Community
There is an existing excess of inbound marketing techniques that online marketers can use to generate leads and reinvigorate sales.
WendySoucie's insight:

The learning curve, timing, writing good long content pieces and authority via Google are challenges we need to face as we work on b2b social strategy.

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Influence in the Social Business Ecosystem | Social Media Today

Influence in the Social Business Ecosystem | Social Media Today | Corporate Social Business | Scoop.it
Watch what Vala Afshar, Extreme Networks CMO, has to say about building influence and delivering exceptional customer experiences.
WendySoucie's insight:

"Don't confuse popularity with influence" via Vala Afshar. Understand the difference as you build your network and build relationships for yourself or your company.

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SMBs Lack Cohesive Digital Strategy, IBM Says - IT Jungle

SMBs Lack Cohesive Digital Strategy, IBM Says - IT Jungle | Corporate Social Business | Scoop.it
SMBs Lack Cohesive Digital Strategy, IBM Says
IT Jungle
If you thought that bigger companies have a leg up on their smaller cohorts when it comes to having a cohesive digital strategy, you'd be right, according to a new survey from IBM.
WendySoucie's insight:

IBMs survey returns the obvious, that SMB don't have the same budget for social as large companies. However, plenty of data continues to show that those businesses large and small that integrate social into business strategy are more successful.

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3 Best Practices for Creating a Social Media Marketing Budget - Business 2 Community

3 Best Practices for Creating a Social Media Marketing Budget - Business 2 Community | Corporate Social Business | Scoop.it
Business 2 Community 3 Best Practices for Creating a Social Media Marketing Budget Business 2 Community Social media marketing is not a guaranteed revenue driver, which makes creating a social media budget one of the most difficult components of...
WendySoucie's insight:

Budgets are hard, to get, to manage, to keep. One of the key take aways is the concept of quarterly. Many of the monitoring tools will allow a quarterly license time frame. Many campaigns are 6-8 weeks which gives you some extra time for measuring the results and make a decision to continue.

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Companies still not strategic around social media strategy: Report - CMO

Companies still not strategic around social media strategy: Report - CMO | Corporate Social Business | Scoop.it
Companies still not strategic around social media strategy: Report CMO Most organisations are at an 'intermediate' stage when it comes to social business maturity, and less than one-fifth can boast of being truly strategic in executing social...
WendySoucie's insight:

In companies with more than 100,000 employees, an average of 49 full-time employees support social media, compared with 20 in 2010. Where do your numbers fall in this?

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Using 'Big Data' to deliver a competitive advantage - Plant Engineering

Using 'Big Data' to deliver a competitive advantage - Plant Engineering | Corporate Social Business | Scoop.it
Using 'Big Data' to deliver a competitive advantage
Plant Engineering
The digital revolution, globalization, and market forces are upending the manufacturing industry, causing manufacturers to face unprecedented challenges.
WendySoucie's insight:

Five ways for industrial manufacturers to play the big data game for efficiency improvement to win over the competition.

 

Integrated data collectionCorrelation with timeSelective storage techniquesManage interpolationsMultiple levels
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Not Seven of Nine – Eight of Nine! - Social Media to Social Business

Not Seven of Nine – Eight of Nine! - Social Media to Social Business | Corporate Social Business | Scoop.it
Back in 2011, I told you about my trip to Germany and what I learned about German companies adopting social business principles at great rate, companies like Bayer and Sennheiser. Even GAD as on stage to tell their Social ...
WendySoucie's insight:

Make sure you consider IBM in your social journey. Read the PDF summary from IBM

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Engineering Serendipity Into Innovation - Wired

Engineering Serendipity Into Innovation - Wired | Corporate Social Business | Scoop.it
Engineering Serendipity Into Innovation Wired For example, although it is beneficial to digitize the front office to improve customer experience, in many industries, companies could gain more from digitizing the back office rather than the front...
WendySoucie's insight:

"...Companies can maximize the probability of accidental innovation through deliberate, repeatable processes." Great statement.  Organizations who can operationalize and integrate into their culture will be the winners in this race.

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5 (Relatively Simple) Steps To B2B Social Media Marketing Success ...

5 (Relatively Simple) Steps To B2B Social Media Marketing Success ... | Corporate Social Business | Scoop.it
It's tempting to dive head first right into social, but it's important to take the time to think about your strategic goals, objectives, strategies, and tactics. Once you define your overall social media marketing goals (e.g.
WendySoucie's insight:

Great tips including the link to the social media policy tool that can really help a company get started. I hope they also create a commenting policy tool.

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The Astronaut, the Rock Star, and Your Content Strategy ...

The Astronaut, the Rock Star, and Your Content Strategy ... | Corporate Social Business | Scoop.it
The Astronaut, the Rock Star, and Your Content Strategy. Chris Hadfield juggling tomatoes. 20 million views … and counting. I remember the first time I saw it. Canadian astronaut Chris Hadfield, then commander of the ...
WendySoucie's insight:

We could all use help in wordsmithing our updates and messaging. Answering the key list of questions is a start.

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11 Vital Points Of A Social Media Marketing Plan - Business 2 Community

11 Vital Points Of A Social Media Marketing Plan - Business 2 Community | Corporate Social Business | Scoop.it
IBNLive
11 Vital Points Of A Social Media Marketing Plan
Business 2 Community
2. The Target Market. It is the job of a social media marketer to come up with strategies that will make the brand become known and recognized among the target consumers.
WendySoucie's insight:

Point 3 is an echo of why it is so difficult to outsource your social business initiative. Your community manager really needs to know everything about the product or service they are promoting online. If you are a diversified company, that may mean several community managers.

That’s why it is the product/service itself that becomes the ultimate marketing draw. The social media marketer needs to know everything about the product or service they are promoting online. It’s more than about being able to answer questions about the features and nuances of the product/service. If marketers truly know what they are promoting, along with the knowledge of who their target market is, they will be able to figure out how to be effective at social media marketing.
Read more at http://www.business2community.com/social-media/11-vital-points-social-media-marketing-plan-0763755#jbDLHIVWpfbYZGs9.99That’s why it is the product/service itself that becomes the ultimate marketing draw. The social media marketer needs to know everything about the product or service they are promoting online. It’s more than about being able to answer questions about the features and nuances of the product/service. If marketers truly know what they are promoting, along with the knowledge of who their target market is, they will be able to figure out how to be effective at social media marketing.
Read more at http://www.business2community.com/social-media/11-vital-points-social-media-marketing-plan-0763755#jbDLHIVWpfbYZGs9.99That’s why it is the product/service itself that becomes the ultimate marketing draw. The social media marketer needs to know everything about the product or service they are promoting online. It’s more than about being able to answer questions about the features and nuances of the product/service. If marketers truly know what they are promoting, along with the knowledge of who their target market is, they will be able to figure out how to be effective at social media marketing.
Read more at http://www.business2community.com/social-media/11-vital-points-social-media-marketing-plan-0763755#jbDLHIVWpfbYZGs9.99That’s why it is the product/service itself that becomes the ultimate marketing draw. The social media marketer needs to know everything about the product or service they are promoting online. It’s more than about being able to answer questions about the features and nuances of the product/service. If marketers truly know what they are promoting, along with the knowledge of who their target market is, they will be able to figure out how to be effective at social media marketing.
Read more at http://www.business2community.com/social-media/11-vital-points-social-media-marketing-plan-0763755#jbDLHIVWpfbYZGs9.99
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How Do You Identify Your Client’s Agenda?

How Do You Identify Your Client’s Agenda? | Corporate Social Business | Scoop.it
With all the marketing messages you see and hear every day, what stands out for you? Uncover your client's agenda to build better connections starting today
WendySoucie's insight:

Ask yourself these questions in your sales and marketing journey and you might find yourself with better results: Does your product or service impact your clients life? Does your product or service support what they already believe? Does the product or service support their agenda? Tripp Braden suggests aligning with your customer's agenda better will improve your business with them. What do you think?

« To Get Your Foot in the Door, Use a Wedge.How Do You Identify Your Client’s Agenda?Published January 15, 2014 | By Tripp Braden3
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What’s On Your Client’s Agenda?

How do you stand out from the crowd when marketing your products and services? With all the marketing messages you see and hear every day, what stands out for you, what gets you to take action on something you hear today? I bet if you’re like me, you respond to messages that move you to where you want to go.Your clients want a message that is focused exclusively on their unique needs, hopes, and dreams. Over 70 years ago, Robert Collier shared in his seminal book on writing sales letters that you must enter your potential customer’s mind where the conversation is.  You have to meet the customer where he is, not where you are. It applies in marketing, as well as professional sales. If you can piggyback your solution to their agenda there is a good chance you get the business.

Over the years, the word agenda has taken on a negative meaning for most people in business.  It’s probably because many poor sales people have not learned how to understand what their clients are trying to achieve when buying their products and services.  If you hope to stand out from the crowd, you must be able to get on your client’s side of the table, and the earlier, the better. You must become an expert at uncovering the client’s agenda during your sales process.

It’s fascinating to me with all the information available to us as sales and marketing professionals, we spend so little time really understanding our client’s motivations or agenda. I know several sales professionals who can tell me all the results that I can get from their services, but can’t tell me why their best clients bought their products. Many times, it’s not the reasons the sales people thought.

Here are several ideas about understanding your client’s agenda to help you become more effective at influencing others. If you answer the following questions before you approach your clients and you may be surprised how different people treat you when you call.

Is your product relevant to your audience? Does it help them achieve their goals? Does it help support their personal or professional agenda? If yes, you’re going to be on your way. If no, your sales challenge increases geometrically.

Does your product or service have an impact on your client’s life?  When you respond to an offer quickly, it’s because you feel it will impact your life. Your agenda at the beginning is to get the results faster and with higher quality than you might think possible. If it’s cheaper, that’s OK, but if something helps you make the impact you want, you’re comfortable paying a higher price.

Does your product or service support what they already believe? I had a very successful mentor tell me that people can rarely try something more than 10% new. When we talk about new technologies, they are some new things based on proven technology. For many years, IBM has made it a point to make clients feel there was little risk involved in the solutions they provided.  If you’re able to match up with the client’s expectations of your product, you are likely to succeed in moving forward as their provider for your services.  If you can learn their expectations, you can share how you support their agenda.

Don’t believe me?  Think about your last major purchase.  Why did you buy it? Was it a fact based decision? I bet it was because it helped you achieve something you wanted.  It helped you forward your agenda.

When people choose to work with you because you are supporting their agenda, they are likely to give you expert status in what you do for them. People want to know they have someone who specializes in what they do. Many smaller businesses struggle to get traction because they are unwilling to walk away from being a generalist. I can’t tell you how many entrepreneurs share that they want an expert to help solve a particular problem or challenge, but all they can find are generalists.  It’s interesting because as you get more intimately involved in their agenda, the more likely they ask you questions about other areas of expertise your organization possesses.

If you take the time to understand your client’s personal and professional agendas, you move to the top 10% of the companies in your business. In many cases, that can still be a highly competitive position in the market.  If you want to move to the very top of your field, you need to help your best clients co-create their agenda moving forward. On next week, I share several ideas that can help you create an extraordinary partnership with your clients by helping them create the future they want through working with you.  See you then.

About the Author

Tripp Braden’s corporate clients include many of the world’s most financially successful brands, and his partnerships have generated tens of millions of dollars of sales and profits. He has also been involved in over 70 mergers and acquisitions in his career. He works with a small group of select clients focused on growing the value of their business starting at 20 percent per year and going up from there. If your business is between ten and $250 million in annual sales, and you’re interested in learning more about how to grow its value 20 percent or more in the next twelve months call him for a confidential conversation.

Tripp Braden – who has written 1432 posts on Market Leadership Journal.

    

 

 Posted in Business Growth, Business Leadership, Partnerships | Tagged brand leadership, business development, Business Strategies, CEO, How Do You Identify Your Client’s Agenda?, how to grow your business, How to increase your sales success, increase profits, increase sales, market leadership, market leadership journal, marketing strategies, Tripp BradenLeave a Reply

You must be logged in to post a comment.

- See more at: http://www.marketleadership.net/whats-clients-agenda/#sthash.0qpWH21n.OpOeUM6R.dpuf«; To Get Your Foot in the Door, Use a Wedge.How Do You Identify Your Client’s Agenda?Published January 15, 2014 | By Tripp Braden3
inShare
 

What’s On Your Client’s Agenda?

How do you stand out from the crowd when marketing your products and services? With all the marketing messages you see and hear every day, what stands out for you, what gets you to take action on something you hear today? I bet if you’re like me, you respond to messages that move you to where you want to go.Your clients want a message that is focused exclusively on their unique needs, hopes, and dreams. Over 70 years ago, Robert Collier shared in his seminal book on writing sales letters that you must enter your potential customer’s mind where the conversation is.  You have to meet the customer where he is, not where you are. It applies in marketing, as well as professional sales. If you can piggyback your solution to their agenda there is a good chance you get the business.

Over the years, the word agenda has taken on a negative meaning for most people in business.  It’s probably because many poor sales people have not learned how to understand what their clients are trying to achieve when buying their products and services.  If you hope to stand out from the crowd, you must be able to get on your client’s side of the table, and the earlier, the better. You must become an expert at uncovering the client’s agenda during your sales process.

It’s fascinating to me with all the information available to us as sales and marketing professionals, we spend so little time really understanding our client’s motivations or agenda. I know several sales professionals who can tell me all the results that I can get from their services, but can’t tell me why their best clients bought their products. Many times, it’s not the reasons the sales people thought.

Here are several ideas about understanding your client’s agenda to help you become more effective at influencing others. If you answer the following questions before you approach your clients and you may be surprised how different people treat you when you call.

Is your product relevant to your audience? Does it help them achieve their goals? Does it help support their personal or professional agenda? If yes, you’re going to be on your way. If no, your sales challenge increases geometrically.

Does your product or service have an impact on your client’s life?  When you respond to an offer quickly, it’s because you feel it will impact your life. Your agenda at the beginning is to get the results faster and with higher quality than you might think possible. If it’s cheaper, that’s OK, but if something helps you make the impact you want, you’re comfortable paying a higher price.

Does your product or service support what they already believe? I had a very successful mentor tell me that people can rarely try something more than 10% new. When we talk about new technologies, they are some new things based on proven technology. For many years, IBM has made it a point to make clients feel there was little risk involved in the solutions they provided.  If you’re able to match up with the client’s expectations of your product, you are likely to succeed in moving forward as their provider for your services.  If you can learn their expectations, you can share how you support their agenda.

Don’t believe me?  Think about your last major purchase.  Why did you buy it? Was it a fact based decision? I bet it was because it helped you achieve something you wanted.  It helped you forward your agenda.

When people choose to work with you because you are supporting their agenda, they are likely to give you expert status in what you do for them. People want to know they have someone who specializes in what they do. Many smaller businesses struggle to get traction because they are unwilling to walk away from being a generalist. I can’t tell you how many entrepreneurs share that they want an expert to help solve a particular problem or challenge, but all they can find are generalists.  It’s interesting because as you get more intimately involved in their agenda, the more likely they ask you questions about other areas of expertise your organization possesses.

If you take the time to understand your client’s personal and professional agendas, you move to the top 10% of the companies in your business. In many cases, that can still be a highly competitive position in the market.  If you want to move to the very top of your field, you need to help your best clients co-create their agenda moving forward. On next week, I share several ideas that can help you create an extraordinary partnership with your clients by helping them create the future they want through working with you.  See you then.

About the Author

Tripp Braden’s corporate clients include many of the world’s most financially successful brands, and his partnerships have generated tens of millions of dollars of sales and profits. He has also been involved in over 70 mergers and acquisitions in his career. He works with a small group of select clients focused on growing the value of their business starting at 20 percent per year and going up from there. If your business is between ten and $250 million in annual sales, and you’re interested in learning more about how to grow its value 20 percent or more in the next twelve months call him for a confidential conversation.

Tripp Braden – who has written 1432 posts on Market Leadership Journal.

    

 

 Posted in Business Growth, Business Leadership, Partnerships | Tagged brand leadership, business development, Business Strategies, CEO, How Do You Identify Your Client’s Agenda?, how to grow your business, How to increase your sales success, increase profits, increase sales, market leadership, market leadership journal, marketing strategies, Tripp BradenLeave a Reply

You must be logged in to post a comment.

- See more at: http://www.marketleadership.net/whats-clients-agenda/#sthash.0qpWH21n.OpOeUM6R.dpuf«; To Get Your Foot in the Door, Use a Wedge.How Do You Identify Your Client’s Agenda?Published January 15, 2014 | By Tripp Braden3
inShare
 

What’s On Your Client’s Agenda?

How do you stand out from the crowd when marketing your products and services? With all the marketing messages you see and hear every day, what stands out for you, what gets you to take action on something you hear today? I bet if you’re like me, you respond to messages that move you to where you want to go.Your clients want a message that is focused exclusively on their unique needs, hopes, and dreams. Over 70 years ago, Robert Collier shared in his seminal book on writing sales letters that you must enter your potential customer’s mind where the conversation is.  You have to meet the customer where he is, not where you are. It applies in marketing, as well as professional sales. If you can piggyback your solution to their agenda there is a good chance you get the business.

Over the years, the word agenda has taken on a negative meaning for most people in business.  It’s probably because many poor sales people have not learned how to understand what their clients are trying to achieve when buying their products and services.  If you hope to stand out from the crowd, you must be able to get on your client’s side of the table, and the earlier, the better. You must become an expert at uncovering the client’s agenda during your sales process.

It’s fascinating to me with all the information available to us as sales and marketing professionals, we spend so little time really understanding our client’s motivations or agenda. I know several sales professionals who can tell me all the results that I can get from their services, but can’t tell me why their best clients bought their products. Many times, it’s not the reasons the sales people thought.

Here are several ideas about understanding your client’s agenda to help you become more effective at influencing others. If you answer the following questions before you approach your clients and you may be surprised how different people treat you when you call.

Is your product relevant to your audience? Does it help them achieve their goals? Does it help support their personal or professional agenda? If yes, you’re going to be on your way. If no, your sales challenge increases geometrically.

Does your product or service have an impact on your client’s life?  When you respond to an offer quickly, it’s because you feel it will impact your life. Your agenda at the beginning is to get the results faster and with higher quality than you might think possible. If it’s cheaper, that’s OK, but if something helps you make the impact you want, you’re comfortable paying a higher price.

Does your product or service support what they already believe? I had a very successful mentor tell me that people can rarely try something more than 10% new. When we talk about new technologies, they are some new things based on proven technology. For many years, IBM has made it a point to make clients feel there was little risk involved in the solutions they provided.  If you’re able to match up with the client’s expectations of your product, you are likely to succeed in moving forward as their provider for your services.  If you can learn their expectations, you can share how you support their agenda.

Don’t believe me?  Think about your last major purchase.  Why did you buy it? Was it a fact based decision? I bet it was because it helped you achieve something you wanted.  It helped you forward your agenda.

When people choose to work with you because you are supporting their agenda, they are likely to give you expert status in what you do for them. People want to know they have someone who specializes in what they do. Many smaller businesses struggle to get traction because they are unwilling to walk away from being a generalist. I can’t tell you how many entrepreneurs share that they want an expert to help solve a particular problem or challenge, but all they can find are generalists.  It’s interesting because as you get more intimately involved in their agenda, the more likely they ask you questions about other areas of expertise your organization possesses.

If you take the time to understand your client’s personal and professional agendas, you move to the top 10% of the companies in your business. In many cases, that can still be a highly competitive position in the market.  If you want to move to the very top of your field, you need to help your best clients co-create their agenda moving forward. On next week, I share several ideas that can help you create an extraordinary partnership with your clients by helping them create the future they want through working with you.  See you then.

About the Author

Tripp Braden’s corporate clients include many of the world’s most financially successful brands, and his partnerships have generated tens of millions of dollars of sales and profits. He has also been involved in over 70 mergers and acquisitions in his career. He works with a small group of select clients focused on growing the value of their business starting at 20 percent per year and going up from there. If your business is between ten and $250 million in annual sales, and you’re interested in learning more about how to grow its value 20 percent or more in the next twelve months call him for a confidential conversation.

Tripp Braden – who has written 1432 posts on Market Leadership Journal.

    

 

 Posted in Business Growth, Business Leadership, Partnerships | Tagged brand leadership, business development, Business Strategies, CEO, How Do You Identify Your Client’s Agenda?, how to grow your business, How to increase your sales success, increase profits, increase sales, market leadership, market leadership journal, marketing strategies, Tripp BradenLeave a Reply

You must be logged in to post a comment.

- See more at: http://www.marketleadership.net/whats-clients-agenda/#sthash.0qpWH21n.OpOeUM6R.dpuf
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Twitter Unveils New Mobile, Social Search Service - Fox Business (press release)

Twitter Unveils New Mobile, Social Search Service - Fox Business (press release) | Corporate Social Business | Scoop.it
Vancouver Sun Twitter Unveils New Mobile, Social Search Service Fox Business (press release) One of the creators of Twitter Inc (TWTR) unveiled a new mobile service called Jelly on Tuesday, hoping for another hit product in what has become an...
WendySoucie's insight:

Did you download Jelly app for your phone? Initial comments did not seem enthusiastic.

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Social Media Marketing Strategy for 2014 | Social Media Today

Social Media Marketing Strategy for 2014 | Social Media Today | Corporate Social Business | Scoop.it
How do you plan on revamping your social media marketing strategy in 2014? Here are four tips to get you started.
WendySoucie's insight:
Which tip will you do first?1. Diversify Your Social Media Presence2. Share Photo & Video Content3. Revamp Your Content Marketing Strategy4. Focus on Local & Mobile Advertising

 

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The Enterprise Mobility Disconnect - Enterpriseefficiency.com

The Enterprise Mobility Disconnect - Enterpriseefficiency.com | Corporate Social Business | Scoop.it
The Enterprise Mobility Disconnect
Enterpriseefficiency.com
The problem is that many businesses are scrambling to create a mobile strategy; hamstrung by unrealistic expectations, vague requirements and organizational inertia.
WendySoucie's insight:

"A survey of 300 IT decision makers in the US and UK, conducted in the summer of 2013 by the research firm Vanson Bourne on behalf of the enterprise application and data security vendor Mobile Helix, reveals that very few companies have mobilized core enterprise applications."

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Social media is

Social media is | Corporate Social Business | Scoop.it
A social media presence in China should now be considered an “essential part” of any wine brands marketing strategy in the country, according to analysts Wine Intelligence.
WendySoucie's insight:

This is one of the first posts I have seen recommending Weibo. Have you launched a profile for your company?

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Frost & Sullivan Honors BrandMaker for its Easy-to-Use, Marketing Efficiency ... - PR Newswire (press release)

Frost & Sullivan Honors BrandMaker for its Easy-to-Use, Marketing Efficiency ...
WendySoucie's insight:

Can you add any of your own opinions on this new tool? I have not had a chance to review or demo the product so speak up

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