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EDF Energy has launched a marketing campaign to tell customers if they can get electricity cheaper elsewhere as part of its efforts to become more transparent.
The energy supplier has launched a TV spot to introduce its Blue +Price Promise, which vows to inform customers if a rival supplier brings out a tariff which is a least £1 a week cheaper at typical use 3,300 kWh electricity.
The advert features EDF’s new brand character dancing to music while standing on various electrical appliances. No comment yet.
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Tesco is rebranding its Value range as Everyday Value with a greater focus on better quality ingredients and healthier products.
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Nike’s ascendancy to mega-brand status began with basketball, on the feet of Michael Jordan. But yesterday, the company finally unveiled a dramatic new branding strategy: They’ve now replaced Reebok as the official uniform sponsor of the National Football League, and will be charged with designing uniforms for all 32 NFL teams.
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Located in the Pool region of West Cornwall, Heartlands, previously home to a tin mine, recently underwent a period of redevelopment after 400 years of inactivity and was opened up to the general public this spring. The Heartlands’ identity, designed by UK based creative studio A-Side, takes the systematic approach of heavy industry, machinery and elemental materials and gives it a playful accessible twist.
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16th January 2012
British Pathe, the world's leading multimedia resource with a history stretching back over a century. The finest and most comprehensive archive of fabulous footage and stunning stills. Bunch designed the new logo and the website.
UX by Danny Hope and programming by Big Eye Deers.
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It’s not easy to start a new financial service these days. Especially when it’s an investment service. Some see opportunities though. And since today transparency is key, you can imagine how ‘Open’ came out of the brand name brainstorm.
This brand is about a fresh start, a new dawn. What’s more, there’s a foundation behind Ohpen – we found out on their website – that strives to create a better world.
Logo created by …, Staat
Film created by SSSS & Orchestra, directed by Bruce St. Clair (Caviar), and music by Massive Music.
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Established in 1993, Extensis is a developer of software and services for creative professionals and workgroups. Best known for their font management application Suitcase, Extensis also offers a web font delivery platform (WebINK) and develops a digital asset management tool.
In March, Extensis began rolling out a new identity internally designed in collaboration by Portland, OR-based Owen Jones & Partners and Hood River, OR-based Blue Collar. Additional typographic help came from Extensis’ own Thomas Phinney, Senior Product Manager, Fonts & Typography.
Read more;
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(Source in Dutch)
The Interior of EYE, the new Film Institute in Amsterdam, was designed by, among others, the artist Olafur Eliasson, Gispen, Design Academy in Eindhoven, Northern Light and Project Buro Looman. They are closely related to the design of the building by Delugan Meissl Associated Architects.
The architecture of EYE requires a special interpretation of the interior. Gispen is responsible for the design of public spaces and the offices of EYE. The décor has therefore opted for a number of design icons from the NgispeN collection.
The innovative concept for a transparent environment-related activity is geared to the working style of EYE. The particular open workspaces facilitate communication, while the semi-transparent areas to close the merger and ensure peace in the department.
The Design Academy in Eindhoven has devised concepts for the signage in EYE. One of these concepts is by Buro Baar out of work until the final design. The signage is initially highly functional, by the nature of the use that a large number of 'new' visitors entails, and the virtual absence of right-angled corners in the interior.
Delugan Meissl; ____________________ Note | Designink.nl
The branding for Eye Film Institute was realized by Wieden+Kennedy Amsterdam (Mark Sloan). See post February 17, 2012; http://goo.gl/rVhaV
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As you can see from this newsletter, we have revamped our visual identity. The talent behind the new look is the Finnish Graphic Designer of the Year 2012 Kokoro&Moi, a creative agency delivering progressive concepts and ideas for the future, focusing on brand identity, art direction and design.
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The PepsiCo unit has given its old-fashioned mascot, internally nicknamed "Larry," a graphic makeover.
They trimmed his hair to make him look lighter and his neck longer. They removed his double chin and smoothed the rolls and plumpness in his face and neck. "We took about five pounds off him," Michael Connors, VP of design for the Hornall Anderson firm, told the Wall Street Journal. And red is prominent in Quaker's new logo to add "a sense of movement."
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Online food ordering company Delivery Hero, one of Berlin's hottest startups, has raised another round of funding, bringing its total capital raised to 40 million euros.
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(Original source in German, translation by Google)
After a multi-stage tender process late last year, the KfW banking group MetaDesign Dusseldorf responsible for developing its new brand identity.
As part of an extensive modernization process which aims sustainable development, focus on customers and greater efficiency are also sharpened the brand profile was developed internally by KfW and a new brand strategy. Task of Düsseldorf branding specialists, it is now, to modernize the appearance of state-owned banking group in accordance with this strategic basis and thus strengthen the brand in the long term KfW. At a press conference on 28 March will be presented to the brand.
Dr. Ulrich Schröder, Chairman of KfW banking group, to the branding process: "Our customers and partners want to know exactly what is KfW, the values that guide our actions and our promises in practice.
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The new Superman logo has appeared on Warner Brother's "Man of Steel" Facebook page in their quest to keep at least a trickle of Superman excitement pumping in advance of the movie's June, 2013 release date. |
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Kraft has drawn sharp criticism after it emerged that the Mondelez company name it unveiled last week is similar to a slang term for oral sex in Russia.
Read more; http://goo.gl/OyXVm
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Why the world’s biggest companies are removing their brand names from their products.
Some say Nike was the first, but now the practice of eliminating the brand name from products or marketing activity is becoming a popular way for companies to differentiate themselves or extend their business.
Read more; http://goo.gl/akbiY
Holly Eden's curator insight,
March 15, 2013 3:28 AM
Starbucks (among other companies) have debranded their product by taking the word "starbucks" off their coffee cups. They are trying to improve their customer relationship, by communicating to the customer that the relationship is less commerical. Consumers will still recognize the logo, which is a positive for Starbucks. They have used IMC to their advantage by trying to communicate with the customer by asking the consumer their names and writing it on the coffee cup. These strategies will improve customers perception of the company, because customers will see it is not "just another starbucks" as it is a very common coffee shop. 
Laura Killgour's comment,
March 15, 2013 10:43 PM
Having personal relationships with consumers is now more important than having a corporate image according to Starbucks. The idea of debranding their product makes sense to me, because Starbucks are not personal cafes they are corporate. In relation to IMC they are trying a different approach to communicate to the public in a way that the consumers will positively respond to.
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Hand crafted identity system for twin-cities-based Two Bettys Green Cleaning Service.
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H&M Taps Into Storytelling with High-End Retail Spin-Off: & other stories
[...]
A publicist for the fashion-conscious Swedish-based retailer told AFP "it is correct that H&M will launch a new chain in 2013 called & other stories, but this is all the available information we have as of today."
[...]
H&M's stable of retail brands includes the higher-end Cos in addition to Monki, Weekday and Cheap Monday. A spokeswoman told Fashionologie that the new store brand "will not be a luxury brand, but it will be a retail chain that will follow the same ambition as H&M, to offer our customers the best price for a comparable item."
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TPCBF (Thispagecannotbefound.com) was asked by Achtung! to produce the O'Neill 60 year anniversary website. With clever use of HTML, we created smooth animations for the user to cycle through the years of O'Neill's history…...
http://www.oneill.com/60years/
Note • Designink.nl• The 168 page anniversary book was produced by Yazoka, see; http://goo.gl/dgOijmm
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With roots as far back as 1962, EDB and ErgoGroup combined in 2010 to form “the largest merger ever seen in the Nordic IT industry, and the fourth largest corporate merger in Norway regardless of industry.”
In March the company announced a name change to EVRY, a leading IT company in the Nordic countries with 10,000 employees and 14,000 public sector and private sector customers. The new identity has been designed by Oslo, Norway-based Scandinavian Design Group.
Read More;
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03/22/2012
Based in Washington, D.C., the Air Transport Association was the first and remains the only trade organization of the principal U.S. airlines.
With the arrival of a dynamic new CEO, Nicholas Calio, the organization was determined to respond to the global issues that the aviation industry faces in the 21st century. Pentagram’s Michael Bierut and Michael Gericke were retained to assess the organization’s name and tagline, assist in the crafting of a new mission statement and create a new visual identity.
The new name, Airlines for America, makes crystal clear the organization’s fundamental purpose: to foster a business environment that advances the nation’s economy and global competitiveness. The global arena in which that competition takes place is reflected by the new tagline, “We Connect the World.”
The new symbol, five planes coming together to form a star, serves as a visual metaphor for a group of airlines working in concert in service of their country.
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Interbrand has worked on the positioning of global technology company Ricoh, which has a new identity set with the tagline: imagine. change.
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The Prada logo turned into a typface. Candy.
via @qpslgs via @espiekermann
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RTP Internacional is the international channel Portugal's state broadcaster RTP, broadcasting a selection of RTP's domestic programmes to all populated continents except Africa. RTP are slowly implementing a new branding scheme that gives its TV channels new logos based on the corporate logo. RTP International followed last week, introducing a new logo with a stylized version of the Portuguese flag.
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The Northumberland and Hastings Children’s Aid Societies have adopted a new visual identity to go along with the merged organization's new name.
In addition to releasing the new logo, a new website for Highland Shores Children’s Aid, will be launched on April 1 under the domain name
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EnergySys The Production Allocation Cloud for Oil and Gas.
EnergySys today unveils a completely new visual identity, and a remade web site. Design by Whitespace, the Edinburgh digital designers. |
