Corporate, Employee and Marketing Communication
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Corporate, Employee and Marketing Communication
Trends in messaging, building your brand, engaging employees and customers
Curated by Barb Lack
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Is Your Business Poised for the New Digital Customer's Journey?

Is Your Business Poised for the New Digital Customer's Journey? | Corporate, Employee and Marketing Communication | Scoop.it
The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers.

Via janlgordon
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Josette Williams's curator insight, July 5, 2013 4:33 PM

This content powerfully points out the massive shift that has happened in marketing today.  Is your company adapting?

Kun Le's curator insight, July 7, 2013 10:58 AM

add your insight...

 

Richard Stadler's curator insight, July 8, 2013 4:33 AM

The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...

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Facebook’s Biggest Impact Is Post-Sales

Facebook’s Biggest Impact Is Post-Sales | Corporate, Employee and Marketing Communication | Scoop.it
Heidi Cohen digs into some fascinating research from Syncapse that provides insight into the value of a Facebook Fan to brands.
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What’s a Story?

What’s a Story? | Corporate, Employee and Marketing Communication | Scoop.it
Nicolas Boillot gives businesses advice on telling memorable and compelling stories to customers.
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The Costs Of Ignoring Employee Engagement

The Costs Of Ignoring Employee Engagement | Corporate, Employee and Marketing Communication | Scoop.it
To some in management the fact that their workers get a paycheck from the company is the beginning and the end of any consideration they deserve. That...

Via Soizic Merdrignac aka @SoizicAbidjan
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Ron McIntyre's comment, May 7, 2013 9:13 AM
Absolutely on the money. Caring is critical as is connection which is much deeper than communications.
Ron McIntyre's curator insight, May 7, 2013 9:15 AM

This has been discussed for years yet we don't seem to understand that there are real tangible costs that affect a company in the short term but more importantly they affect them in the long term.

The Survey Initiative's comment, May 20, 2013 1:25 PM
When it comes to pay and reward, 'fairness' is paramount - in the UK, John Lewis has recently given a 17% bonus to all its employees. Every employee is a 'partner' and benefits, financially (and in other ways) when the business is successful. Fair and equitable. - http://www.bbc.co.uk/news/business-21697603
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How to Really Understand Someone Else's Point of View

How to Really Understand Someone Else's Point of View | Corporate, Employee and Marketing Communication | Scoop.it
It's a necessary prerequisite for persuasion. (Good post on how to understand another's point of view.

Via Dr. Karen Dietz
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SooJin-Stella Lee's comment, April 30, 2013 7:08 AM
Thank you ^^ I definitely need these sort of information. And I learend lots of things from your strategies to do well in scoop.it.
Dr. Karen Dietz's comment, April 30, 2013 11:47 AM
My pleasure Soo-Jin. Keep up the good work!
Alison D. Gilbert's curator insight, May 2, 2013 4:24 PM

Put yourself in the other person's shoes.

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Shared Values in Brand Storytelling. — PULL Inc.

Shared Values in Brand Storytelling. — PULL Inc. | Corporate, Employee and Marketing Communication | Scoop.it
In a world where everything is “branded and neatly packaged”, to feel authentic to customers, your brand’s higher purpose will be the hero of your brand’s story and form the basis of a memorable and lasting connection with your customers.
Barb Lack's insight:

Creating meaningful connections with your customers is central to the story you tell. Brand storytelling creates memorable and lasting relationships between consumers and your products.

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How Work BFFs Make Your Employees More Engaged--And Your Company More Profitable | Fast Company | Business + Innovation

How Work BFFs Make Your Employees More Engaged--And Your Company More Profitable | Fast Company | Business + Innovation | Corporate, Employee and Marketing Communication | Scoop.it
Empathy positive reinforcement and other soft skills contribute in a significant way to the very real bottom line at an organization. So help your emp...
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The Modern Marketer: Infographic

The Modern Marketer: Infographic | Corporate, Employee and Marketing Communication | Scoop.it
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Luís Neves Franco's curator insight, April 10, 2013 6:17 AM

Toda a verdade sobre um marketeer "pós-moderno" :)

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Seven Ways Writers Can Build Online Authority with Google+

Seven Ways Writers Can Build Online Authority with Google+ | Corporate, Employee and Marketing Communication | Scoop.it
Google was founded on a simple principle -- some web pages are more important than others. How is that importance quantified? Ideally, it's based on the
Barb Lack's insight:

Must read for any blogger or online writer. Google + was all too easily dismissed a few years ago. It's now THE place to be for building an audience and online presence. Tips here make sure you use it well.

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8 Ways to Get More Leads for Your Business on LinkedIn #linkedinmarketing

8 Ways to Get More Leads for Your Business on LinkedIn #linkedinmarketing | Corporate, Employee and Marketing Communication | Scoop.it
Do you want to acquire more traffic and leads from LinkedIn?

 

According to Experian Marketing Services, LinkedIn received 94M total U.S. visits in December 2012, an increase of 40% in traffic compared to December 2011

 

So, whether you’re a B2B and/or B2C company, now is a great time to start leveraging LinkedIn to find and attract your target market.

 

Here are 8 ways to attract high-quality leads with LinkedIn.

 


Via Brian Yanish - MarketingHits.com
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The 1 Thing Every Business Executive Must Understand About Social Media

The 1 Thing Every Business Executive Must Understand About Social Media | Corporate, Employee and Marketing Communication | Scoop.it
Social media is still in its infancy, and many business executives still don't understand how to Ieverage it for their organizations, large or small. They're too focused on the talking, and not
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The Big Problem With Facebook's Graph Search: Privacy Constraints

The Big Problem With Facebook's Graph Search: Privacy Constraints | Corporate, Employee and Marketing Communication | Scoop.it
If the future of search is likely to be social, the future of social is likely to involve more search.
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best free marketing tools — It's All About Revenue: The Revenue Marketing Blog

best free marketing tools — It's All About Revenue: The Revenue Marketing Blog | Corporate, Employee and Marketing Communication | Scoop.it
Modern Marketers’ roles are constantly changing, as buyer behavioral trends and digital channels, such as social and mobile, are dictating the research, discovery, and buying processes.
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2013's Complex Social Media Landscape in One Chart

2013's Complex Social Media Landscape in One Chart | Corporate, Employee and Marketing Communication | Scoop.it
When Brian Solis introduced the first Conversation Prism in 2008, the world was a seemingly simpler place. There were 22 social media categories, each of which had just a handfu...
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9 Facts Every Creative Needs to Know About Collaborative Teams

9 Facts Every Creative Needs to Know About Collaborative Teams | Corporate, Employee and Marketing Communication | Scoop.it
The mere presence of other people can boost your performance, and 8 other research-backed findings about collaboration and teamwork.

Via Kenneth Mikkelsen
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Stephen Dale's curator insight, July 3, 2013 7:37 AM

A useful list of evidence-based attributes associated with effective team collaboration. 


1. The mere presence of other people can boost your performance.

2. A familiar team has benefits like a home stadium.

3. Virtual teams can outperform face-to-face teams.

4. A balance of extroverts and introverts makes for a better team.

5. Most good teams have one analytic thinker on board.

6. Teams perform better when they include both men and women.

7. There’s a danger of teams splitting into sub-groups.

8. Effective teams depend on “social sensitivity.”

9. The best teams communicate outside of formal meetings.


Are there more?

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90% of Organizations Use Content in Marketing [INFOGRAPHIC]

90% of Organizations Use Content in Marketing [INFOGRAPHIC] | Corporate, Employee and Marketing Communication | Scoop.it

Did you know that 90% of all organizations use content in their marketing efforts?

Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".

 

Source: http://www.demandmetric.com/content/content-marketing-infographic

 


Via Jonha Richman
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Steven Mallach's curator insight, May 15, 2013 5:29 AM

This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.

 

This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.

 

Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.

 

They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).

 

Nuff said.

 

 

Randy Bauer's curator insight, May 15, 2013 4:07 PM

I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients.

Infographics are a great outline, and this one provides much content.

Kris DaCosta-Jamaica Tourist Board's curator insight, May 17, 2013 11:43 AM

90% of organizations use #Content Marketing....its not the future.

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One Simple Metric You Need to Determine Marketing ROI

One Simple Metric You Need to Determine Marketing ROI | Corporate, Employee and Marketing Communication | Scoop.it
Struggling to calculate return on a text campaign or Facebook investment? Just apply this single, simple equation.
Barb Lack's insight:

Understanding your revenue to cost ratio will provide a greater understanding of your marketing campaign's impact.

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Do Customers Actually Care about Your Company’s Values?

Do Customers Actually Care about Your Company’s Values? | Corporate, Employee and Marketing Communication | Scoop.it
There's a lot of back and forth about the value of online "engagement" for businesses. Do customers want more engagement with the businesses they freque
Barb Lack's insight:

Great insight on the business of values.

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David Hain's curator insight, April 17, 2013 3:08 AM

Enough of them do to make a difference! what does your organisation stand for in customers' eyes?

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Seth's Blog: The brand is a story. But it's a story about you, not about the brand.

Seth's Blog: The brand is a story. But it's a story about you, not about the brand. | Corporate, Employee and Marketing Communication | Scoop.it
Why prefer Coke over Pepsi or GE over Samsung or Ford over Chevy? In markets that aren't natural monopolies or where there are clear, agreed-upon metrics, how do we decide? Yes, every brand has a story—that's how it goes from...
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What Bad Customer Service Costs Your Business [Infographic] - The ...

What Bad Customer Service Costs Your Business [Infographic] - The ... | Corporate, Employee and Marketing Communication | Scoop.it
If it comes to bad customer service, a lot of companies seem to not care, because you can't measure it. Here are the bare facts that bad customer service does hurt your business.
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The Mann Group's curator insight, April 11, 2013 10:15 AM

Brilliant infographic. The customer experience is a companies most valuable asset.

Yu Ji's curator insight, April 30, 2013 5:37 AM

Every company says it will provide customer with its best service. But the reality we need to focus on is how many companies think they give great service versus how many customers think they give great service.

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Blogs Outrank Social Networks for Consumer Influence: New Research | Social Media Examiner

Blogs Outrank Social Networks for Consumer Influence: New Research | Social Media Examiner | Corporate, Employee and Marketing Communication | Scoop.it
New Research: Here are the latest findings from Technorati’s 2013 Digital Influence Report that show “consumers are turning to blogs when looking to make a purchase.”
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Digital Marketing Community Board #infographic

Digital Marketing Community Board #infographic | Corporate, Employee and Marketing Communication | Scoop.it
To Post or Not To Post? How To Decide What You Should Be #Posting, and When?

Via Linda Buckmaster, Brian Yanish - MarketingHits.com
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Linda Buckmaster's curator insight, February 20, 2013 8:36 AM

That is the question..!

Randi Thompson's curator insight, February 20, 2013 9:03 AM

Great ideas here on posting. If you posts are not interesting, why would anyone want to read or respond to them?

Mary Anne Hahn's curator insight, February 22, 2013 9:26 AM

I guess I do at least som of this decision-making subconciously!

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Which types of videos garner the most YouTube subscribers? — It's All About Revenue: The Revenue Marketing Blog

Which types of videos garner the most YouTube subscribers? — It's All About Revenue: The Revenue Marketing Blog | Corporate, Employee and Marketing Communication | Scoop.it
  In previous Charts of the Week, we’ve focused on how YouTube videos are an important channel being used for documentation and product support.
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Relax! You’ll Be More Productive

Relax! You’ll Be More Productive | Corporate, Employee and Marketing Communication | Scoop.it
To be at your peak, don’t work so much.
Barb Lack's insight:

Working in 90 minute increments with opportunities to recharge inbetween proves to be more productive than plowing through your workday non-stop.

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Summarize Any Article or Web Page with CruxLight

Summarize Any Article or Web Page with CruxLight | Corporate, Employee and Marketing Communication | Scoop.it

 

 


Via Robin Good
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173 Sud's curator insight, February 8, 2013 3:28 PM

 

CruxLight, une Extension Chrome et Firefox, résume automatiquement les pages web (anglais seulement). Elle vous donne également les mots clés importants autour desquels s'articule l'article. De plus, les passages essentiels sont surlignés.

le Targat's curator insight, January 30, 2014 4:38 AM

a tester !! Pourrait se réveler pratique pour la lecture rapide

Suzanne's curator insight, September 10, 2015 5:40 PM
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