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Rescooped by
Barb Lack
from Content Curation World
onto Corporate, Employee and Marketing Communication |
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David Hain's curator insight,
May 16, 2015 5:11 AM
'Most executives can tell you who will buy their products or services. Few have the same insight into who will buy into the organization’s culture.' ~ Lynda Gratton
Miklos Szilagyi's curator insight,
May 17, 2015 5:01 AM
"...You won’t find and keep such individuals simply by aping other companies’ best practices or talent-management moves, however. You need to be able to tell new and prospective hires what it’s like to work at your company, to articulate the values and attributes that make working at your firm unique. You need to provide a “signature experience” that tells the right story about your company. In the process, you’ll empower the people who share your values and enthusiasm for work to self-select into your firm, thereby creating the foundation for highly productive employee-employer relationships..."
Barb Lack's curator insight,
August 18, 2014 3:52 PM
Polish your prose like a pro by following these simple rules. Concrete examples provided throughout the article show you how.
Martin (Marty) Smith's curator insight,
August 14, 2014 11:39 PM
Yeah I've read that social media is an amazing lead gen tool, but there are some important ways to go about it outlined in this excellent infographic from @Brian Yanish - MarketingHits.com.
Commerce Pundit's curator insight,
May 23, 2014 6:04 AM
Feel affection for to discover the internet and show people interesting infographics.
Mohammed ALAMI's curator insight,
April 16, 2014 9:51 AM
Content marketing is more than writing blogs. Way more.
EJ Morris's curator insight,
April 14, 2014 4:59 PM
Get Your writers Perk today --- Publish some social content on my LinkedIn platform --- see you there
Dr. Karen Dietz's curator insight,
March 6, 2014 4:38 PM
Yes, it's true! Did you know that 78% of Chief Marketing Officers believe content is the future of marketing? That means stories are the future of marketing. There are other terrific insights this article has to share. If you are a biz story practitioner, this article is good news. If you are a creative working in any capacity in a company, this article also contains lots of good news for you. Enjoy the shot in the arm this will give you. And for those who lack story skills, get busy! And many thanks to fellow curator Daniel Watson who found and recommended this article to me :) This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Emeric Nectoux's curator insight,
March 30, 2014 3:09 AM
Karen Dietz's insight: Yes, it's true! Did you know that 78% of Chief Marketing Officers believe content is the future of marketing? That means stories are the future of marketing. There are other terrific insights this article has to share. If you are a biz story practitioner, this article is good news. If you are a creative working in any capacity in a company, this article also contains lots of good news for you. Enjoy the shot in the arm this will give you. And for those who lack story skills, get busy! And many thanks to fellow curator Daniel Watson who found and recommended this article to me :) This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it |
Ivon Prefontaine, PhD's curator insight,
August 18, 2014 3:55 PM
Here are some great quotes that can be used with students and in classrooms.
@ivon_ehd1
Kim Zinke (aka Gimli Goose)'s curator insight,
August 16, 2014 11:58 PM
All of these items can be significantly impacted by internal communication. Gamification is certainly a tool that could be utilized to generate enthusiasm and a high uptake for many things.
siobhan's curator insight,
February 5, 2015 6:51 AM
Gamification is a great way of injecting some fun into communication at different stages of the employee journey and enables people to remember and keep important things front of mind.
Dr. Karen Dietz's curator insight,
May 31, 2014 3:02 PM
How to tell a story with data is a popular topic these days and as this article says, you will be successful if you approach your data like a journalist or storyteller. In other words, what's the story behind the data? What is the main point you want to emphasize that connects emotionally to people? And as this piece points out, you also need to be pretty clear on who your audience is if the data and its story is going to connect with folks. There are good insights shared in this post by Cheryl Conner that we can all benefit from. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
John Rudkin's curator insight,
March 4, 2014 4:53 AM
....and so many businesses don't see it this way.
Debra Walker's curator insight,
March 6, 2014 4:23 PM
I recently read an article that was describing corporate culture as lunch provided everyday & free beer on Friday. If you take away those superficial connections for an employee - which are merely non cash components of a compensation plan and not a long term contributor to organizational culture - an engaged employee will remain committed to excelling in their role and for the organization. An unengaged employee will be more impacted by that removal, resulting in connecting with that employee becoming even harder to achieve. Engagement is multi-layered and more complex than being provided a sandwich so that I can continue to work through what should be a period of refreshment called lunchtime. |
CruxLight, une Extension Chrome et Firefox, résume automatiquement les pages web (anglais seulement). Elle vous donne également les mots clés importants autour desquels s'articule l'article. De plus, les passages essentiels sont surlignés.
a tester !! Pourrait se réveler pratique pour la lecture rapide