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Rescooped by Wendy Grover from Thought leadership and online presence
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The Sales Connection: Bridging the Thought Leadership-Sales Gap

The Sales Connection: Bridging the Thought Leadership-Sales Gap | corporate communications | Scoop.it

"Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. But it’s also increasingly important to lead generation and sales."


Via Marc Rougier
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Marc Rougier's curator insight, September 3, 2014 5:41 PM

A very useful post: everybody understands the value of Thought Leadership from a branding perspective, but businesses also need an ROI approach. Measuring the value of Thought Leadership not only as Marketing but as Sales.


Ned Ward reminds us that Thought Leadership is not directly measurable, but suggests to benchmark the Company performances on Reputation, Reach, Relationships and Demand. Thought Leadership contributes to all of them.



Rescooped by Wendy Grover from Thought leadership and online presence
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Thought Leadership Is The New Strategy For Corporate Growth

Thought Leadership Is The New Strategy For Corporate Growth | corporate communications | Scoop.it

- Forbes


Via Marc Rougier
Wendy Grover's insight:

The key to building brand visibility via thought leadership is to figure out where your company is uniquely positioned as it relates to current social and business trends and then create a compelling narrative.

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Marc Rougier's curator insight, August 28, 2014 5:21 PM

Glenn Llopis: "It’s time for corporations to showcase their executives as thought leaders".


The seven questions that will get you started (below). Identifying and developing thought leaders inside your organization is key.


1.  What Do You Solve For?

2.  Who Are the Game Changers?

3.  What Are the Most Impactful Best Practices?

4.  Where Are the Subject Matter Experts?

5.  What Are the Innovative Breakthroughs?

6.  Where Do the Real Relationships Exist?

7.  What Are the Desired Outcomes?