Corporate Communication & Reputation
1.2K views | +0 today
Follow
 
Scooped by Mafalda Correia
onto Corporate Communication & Reputation
Scoop.it!

The Holy Trinity of public relations: free white paper | Public relations ...

The Holy Trinity of public relations: free white paper | Public relations ... | Corporate Communication & Reputation | Scoop.it
This white paper provides an overview of the strategic dimensions of the Holy Trinity and some practical manifestations of how they can be applied in a business environment. Throughout the paper ...
more...
No comment yet.
Corporate Communication & Reputation
Contributions of strategic communication to build companies' reputation
Your new post is loading...
Your new post is loading...
Scooped by Mafalda Correia
Scoop.it!

Why Authentic Relations should be the next ‘PR’ rebrand - Ogilvy PR Agency

Why Authentic Relations should be the next ‘PR’ rebrand - Ogilvy PR Agency | Corporate Communication & Reputation | Scoop.it
13th October 2017: “Stop shouting. We can’t hear you.” This may well be the slogan for the 21st century, according to Dr. Ross Honeywill, renowned Australian social scientist.  Our value as communicators, both online and offline will be defined by the authenticity in which we do so. Bright lights and sweeping slogans are gradually being replaced by ‘witty’ yet meaningful, …
Mafalda Correia's insight:
Regardless of whether your tactics are focused on traditional, or social, or a combination of both, the quality of your message is carried by the authenticity of your voice. From every big communications project, down to every tweet and hashtag, authenticity needs to be at the heart of what we do. In the world of communications, the ability to give a brand an authentic voice is our most valuable asset
more...
No comment yet.
Scooped by Mafalda Correia
Scoop.it!

How to write a public relations plan in 10 steps

How to write a public relations plan in 10 steps | Corporate Communication & Reputation | Scoop.it
A blog post about writing a public relations plan.
Mafalda Correia's insight:
An approach based on Ketchum’s planning methodology that can be applied to any size of organisation and market.
more...
No comment yet.
Scooped by Mafalda Correia
Scoop.it!

Why You Can't Do Public Relations Yourself

Why You Can't Do Public Relations Yourself | Corporate Communication & Reputation | Scoop.it
Public Relations isn't easy - you need a great story and a great publicist to break through the clutter. You can't do it yourself.
Mafalda Correia's insight:
Share your insight
more...
No comment yet.
Scooped by Mafalda Correia
Scoop.it!

Mistakes Happen: Eight Tips For PR Crisis Control When A Brand's Reputation Is At Stake

Mistakes Happen: Eight Tips For PR Crisis Control When A Brand's Reputation Is At Stake | Corporate Communication & Reputation | Scoop.it
Crises come in varying degrees of severity but it helps to be prepared before you're left struggling to deal with an error or challenge.
more...
No comment yet.
Scooped by Mafalda Correia
Scoop.it!

How to Use Social Media in PR | Public Relations

You already love Spotify, but do you know how to get the most out of it? Click here to learn all the Spotify Tips and Tricks you never knew existed
more...
No comment yet.
Scooped by Mafalda Correia
Scoop.it!

5 Digital Trends That Affect PR in 2016

5 Digital Trends That Affect PR in 2016 | Corporate Communication & Reputation | Scoop.it

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year.

1. Earned vs Paid Content

2. Audio & Visual

3. The Shrinking Social Media Landscape

4. Social Media at Work

5. There’s an App for That

more...
No comment yet.
Scooped by Mafalda Correia
Scoop.it!

'Brand Voice' Doesn't Mean What You Think It Means

'Brand Voice' Doesn't Mean What You Think It Means | Corporate Communication & Reputation | Scoop.it

Something editorial types love to say is, “It’s all about the voice!” It’s a phrase bandied around a lot, often with little context or explanation. And when it comes to branded content, we tend to incorporate it into every content marketing deck or strategy meeting—often without really diving into what it means.

The truth is, “voice” is far more than a buzzword. [...] From a branded content standpoint, it’s the core tenet for creating every piece of digital content, be it a blog post, tweet, newsletter, or infographic. Brands that communicate successfully are successful brands. And in order to communicate successfully, you have to distinguish and define your voice.

 
Mafalda Correia's insight:

Great exercise to find out the voice of a brand. 

more...
No comment yet.
Scooped by Mafalda Correia
Scoop.it!

How To Tell A Story People Actually Want To Listen To

How To Tell A Story People Actually Want To Listen To | Corporate Communication & Reputation | Scoop.it

Sure, our attention spans are shorter, but what if nobody's paying attention because what you're saying isn't interesting?

Mafalda Correia's insight:

The human attention span dropped from 12 seconds in the year 2000 to just 8.25 seconds in the year 2015.

more...
No comment yet.
Scooped by Mafalda Correia
Scoop.it!

Why lack of communication has become the number one reason people quit

Why lack of communication has become the number one reason people quit | Corporate Communication & Reputation | Scoop.it

“The single biggest problem in communication is the illusion that it has taken place.” -- George Bernard Shaw

Communication is a core part of the human experience. And yet, we still struggle with it. Despite the explosion of communication technology, under-communication remains a major challenge at work. It prevents organizations, and employees, from reaching their full potential.

A 2014 survey from About.com found the top three reasons why people do not like their jobs — accounting for 62 percent of responses — were communication related. The biggest issue, a lack of direction from management, was followed by poor communication overall, and constant change that is not well communicated.

more...
No comment yet.
Suggested by HarveyLeach
Scoop.it!

Washing powder and effective communications

Washing powder and effective communications | Corporate Communication & Reputation | Scoop.it

The method used to improve the manufacture of washing powder can teach us a lot about the methods we should use to improve our communications strategies.

The Unilever example is a great illustration of the power of trial and error, but in reality few business problems are solved purely from testing random variations. Instead, they are best approached through a combination of “top-down” expert thinking and “bottom-up” trial and error – that is, combining existing opinions and assumptions with a system of feedback and adjustment.

Corporate communications, being a complex field, will benefit from the same approach. There are plenty of expert opinions in the field, but what is the most efficient system of feedback and adjustment?

more...
No comment yet.
Scooped by Mafalda Correia
Scoop.it!

Why PR pros should care about declining trust in CEOs | Articles | Home

Why PR pros should care about declining trust in CEOs | Articles | Home | Corporate Communication & Reputation | Scoop.it

Studies show that people are becoming more and more reluctant to believe top-level executives who often serve as the public faces of organizations,[...]people believe experts and normal employees twice as much as they do CEOs. This is problematic because the CEO is the most public face of the company.

more...
No comment yet.
Scooped by Mafalda Correia
Scoop.it!

5 Ways to Protect Your Brand's Online Reputation

5 Ways to Protect Your Brand's Online Reputation | Corporate Communication & Reputation | Scoop.it
Take control of your company's online narrative by following these tips.
Mafalda Correia's insight:

Simple but effective tips.

more...
No comment yet.
Scooped by Mafalda Correia
Scoop.it!

Michael Fertik: online reputation is becoming more valuable than money or power

Michael Fertik: online reputation is becoming more valuable than money or power | Corporate Communication & Reputation | Scoop.it
The author of The Reputation Economy believes online reputation is now so important that we risk becoming persona non grata if we ignore it. He talks to Tim Lewis
more...
No comment yet.
Scooped by Mafalda Correia
Scoop.it!

'Reputation laundering' is lucrative business for London PR firms

'Reputation laundering' is lucrative business for London PR firms | Corporate Communication & Reputation | Scoop.it
Oppressive foreign regimes are often such valuable accounts that they are considered worth the risk of a backlash
Mafalda Correia's insight:
From foreign governments of dubious repute and dictators looking for an image overhaul to propaganda videos and fake Wikipedia entries – if there is a PR brief of dubious ethical nature that needs a fix then more often than not it is one of London’s big-name agencies that gets the call.
more...
No comment yet.
Scooped by Mafalda Correia
Scoop.it!

The Anti-Public Relations PR Firm | Tampa, FL | JoToPR.com

The Anti-Public Relations PR Firm | Tampa, FL | JoToPR.com | Corporate Communication & Reputation | Scoop.it
What is PR Disruption? The power of PR Disruption is the key to succeeding in modern business. Learn the fundamentals from the experts.
Mafalda Correia's insight:
With the out-break of FAKE NEWS, it seems that the way to disrupt the game these days is to tell the truth. Consumers are looking for holes in every ship now and the more solid your ship is the less likely you’ll capsize in a way where even swimming won’t help you. Telling the truth inside the media or helping expose the truth inside your industry is a method of disruption that is valid among all businesses and industries.
more...
No comment yet.
Scooped by Mafalda Correia
Scoop.it!

25 tips for staying sane as a freelancer

25 tips for staying sane as a freelancer | Corporate Communication & Reputation | Scoop.it
Banish procrastination, boost productivity, network more effectively and always get paid with these pro tips for freelancers.
more...
No comment yet.
Scooped by Mafalda Correia
Scoop.it!

The Invention of Public Relations

The invention of Public Relation and an interview with a PR pioneer, Freud's nephew, Edward Bernays
more...
No comment yet.
Scooped by Mafalda Correia
Scoop.it!

6 Things PR Agencies Need to Do With Social Media

6 Things PR Agencies Need to Do With Social Media | Corporate Communication & Reputation | Scoop.it
Increasingly, more and more PR agencies are offering social media services. Are they -- are YOU -- doing social right for your clients?
more...
No comment yet.
Scooped by Mafalda Correia
Scoop.it!

Bare It All: Merging Social Media With PR - Brand Quarterly

Bare It All: Merging Social Media With PR - Brand Quarterly | Corporate Communication & Reputation | Scoop.it

Bare it all, figuratively. Your brand doesn’t need to be Miley Cyrus (unless you sell foam fingers) but you do need to think creatively about how you are getting noticed. Technology and access to media have increased the importance of transparency and engagement in branding. It is requiring an open and flexible approach. Cheeky openers just make it more fun.

more...
No comment yet.
Scooped by Mafalda Correia
Scoop.it!

6 Emotions That Will Make or Break Your Content Strategy

6 Emotions That Will Make or Break Your Content Strategy | Corporate Communication & Reputation | Scoop.it

Happiness, fear, and anger are all powerful emotional triggers--as long as you use them in the right situations.


For decades, marketers have had it drummed into them that triggering an emotional response from the audience is a vital component of any successful marketing campaign. This is still true, and nowhere more so than with content marketing. However, the art of marketing has evolved so much that this truism needs to be reassessed.

Although marketing in the age of social means contending with a daunting amount of noise and competition, it also offers dazzling potential for reach and impact if done right.

more...
No comment yet.
Scooped by Mafalda Correia
Scoop.it!

Throw caution to the wind?

Throw caution to the wind? | Corporate Communication & Reputation | Scoop.it
For everything to stay the same, everything may need to change

 

No other prize has anything like the stature of a Nobel. In scientific circles it is known simply as “the trip to Stockholm”. But some do whisper the question, “for how much longer?” 

The Nobel brand may thus be in danger of erosion, as the foundation itself admits in its most recent annual report. This says that “ensuring the importance of the Nobel prize in the long term continues to pose a significant challenge”.

For reputation is a funny thing. Scandal can destroy it overnight, of course, and the foundation’s trustees might fairly argue that their cautious approach has avoided that fate. But reputation can also slip away, unnoticed, as the world’s attention shifts elsewhere.

Mafalda Correia's insight:

In reputation, you’re never too accomplished to rest on your laurels.

more...
No comment yet.
Scooped by Mafalda Correia
Scoop.it!

Mark Borkowski: A brave new world without PR

Mark Borkowski: A brave new world without PR | Corporate Communication & Reputation | Scoop.it

One day all the PR agencies in the world disappeared. With no press release or target tweets to announce the profession’s demise, we could only speculate that PRs had either flacked themselves into oblivion or vanished up their own arses. The world did not immediately miss the 80,000 bespoke brand story­tellers or the constant churn of hype.

 
Mafalda Correia's insight:

Good story!

more...
No comment yet.
Scooped by Mafalda Correia
Scoop.it!

Brand, reputation and staff: the business case for social good - The Guardian

Brand, reputation and staff: the business case for social good - The Guardian | Corporate Communication & Reputation | Scoop.it
Does business have a role to play in combating global inequality and poverty, and what happens when the drive for profits comes into conflict with corporate social values?
Mafalda Correia's insight:

"The bad things a company does stay with its reputation forever, the good things must keep stacking up"

Patrick Vallance

more...
No comment yet.
Scooped by Mafalda Correia
Scoop.it!

Does creativity scare you? - The Guardian

Does creativity scare you? - The Guardian | Corporate Communication & Reputation | Scoop.it

For many, the thought of expressing themselves creatively really is frightening. And this isn’t especially surprising, since creative work is a collision point for numerous deep-rooted fears: of ridicule, of social rejection, of discovering you lack talent – not to mention the fear of stirring up emotions you’ve been expertly repressing for years.

Hang-ups about creativity reach far back into childhood: parents can all too easily squelch a child’s imagination, and research indicates that teachers generally dislike more creative pupils, however much they claim otherwise. Indeed, some neuroscientists argue we’ve evolved to distrust creative ideas: except in a crisis, there’s little survival benefit to trying something new.

The real question, then, is not whether creativity provokes fear, but what to do when it does. 

more...
No comment yet.
Scooped by Mafalda Correia
Scoop.it!

5 Ways to Make Social Media Work for You

5 Ways to Make Social Media Work for You | Corporate Communication & Reputation | Scoop.it
By now, most social marketers probably feel pretty adept at giving advice about what works on social media and what doesn’t.
more...
No comment yet.