Corporate Branding
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Helicopter Branding: Why It’s Bad And How To Avoid It

Helicopter Branding: Why It’s Bad And How To Avoid It | Corporate Branding | Scoop.it

Here are four Dr. Spock-esque ways to loosen the parenting reigns to raise healthy, growing brands and foster innovation:

 

1. Remember that every child brand is driven to explore boundaries

2. Let your child brand negotiate the landscape

3. Nurture your child brand through all developmental stages

4. Allow your child brand to skip math finance class occasionally

 

(...)

 

 

 


Via Niels Biersteker
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I'm a small business - why do I need a brand?

Why should small businesses pay attention to their brand? Find out how you can make a stronger impression on your customers and prospects.
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Why Content Should Always Align with Brand Sales Goals

Why Content Should Always Align with Brand Sales Goals | Corporate Branding | Scoop.it
"Brands often lack structure around content creation," says Suzanne Baran.
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CoreBrand Releases Annual Top 100 Brand Power Rankings Report - PR Newswire (press release)

CoreBrand Releases Annual Top 100 Brand Power Rankings Report PR Newswire (press release) NEW YORK, March 6, 2013 /PRNewswire/ -- CoreBrand, a leading full-service brand consultancy and creator of the Corporate Branding Index®, which provides...
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6 Filters to Test Brand Strategy Before It Hits the Market

6 Filters to Test Brand Strategy Before It Hits the Market | Corporate Branding | Scoop.it

As marketers, too often we base the success of our brand campaigns after they have been released. We judge revenues, awareness and sales to see exactly how successful our brand campaigns have been. All of these responses, however, require a lot of waiting and even more uncertainty during the brand development process. It makes brand strategy a guessing game, but it doesn’t have to be.

 

Dr. Rich Gooner, PhD, a marketing professor at the University of Georgia, teaches his students a screening process consisting of six filters. This screening process is to be used before implementing your brand campaign to make sure it says exactly what you want it to say. The six filters are defined below.

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How to Build Your Media Strategy. Every brand should understand their Brand Funnel, at least measuring Awareness, Purchase and Loyalty rates. - PSST (2.0 opinions & trends) : contagious ideas blo...

How to Build Your Media Strategy. Every brand should understand their Brand Funnel, at least measuring Awareness, Purchase and Loyalty rates.   - PSST (2.0 opinions & trends) : contagious ideas blo... | Corporate Branding | Scoop.it
Get Better Media Plans from Beloved Brands Inc. Start with the Brand Funnel Every brand should understand their Brand Funnel, at least measuring Awareness, Purchase and Loyalty rates.
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What You Need To Know About Branding In 2013 | Strategy Lab ...

What You Need To Know About Branding In 2013 | Strategy Lab ... | Corporate Branding | Scoop.it
Brand Delusions Book I just finished what I think is one of the best books written on Branding I've ever read. It's called Brand Delusions. It teaches you what branding is by telling a story of company in trouble and how they ...
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Talking to Brand Fans: The Best Kind of “Feedback” Loop | Business 2 Community

Talking to Brand Fans: The Best Kind of “Feedback” Loop | Business 2 Community | Corporate Branding | Scoop.it
Social media is becoming a bigger and bigger avenue through which consumers can interact with businesses, and customer service via Facebook, Twitter, and other (Talking to Brand Fans: The Best Kind of “Feedback” Loop
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3 Steps to Creating a Branding Strategy - Entrepreneur

3 Steps to Creating a Branding Strategy - Entrepreneur | Corporate Branding | Scoop.it
Entrepreneur 3 Steps to Creating a Branding Strategy Entrepreneur At its core, a good branding strategy lists the one or two most important elements of your product or service, describes your company's ultimate purpose in the world and defines your...
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Branding Strategy Insider | Brand Architecture: The House Of Brands ...

Branding Strategy Insider | Brand Architecture: The House Of Brands ... | Corporate Branding | Scoop.it
The House of Brands brand architecture strategy has proven a worthy approach for many consumer packaged goods brands. We take a closer look.
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How Sustainability Strategy Impacts Your Corporate Brand and Ranking as an Employer of Choice | Sustainable Brands

How Sustainability Strategy Impacts Your Corporate Brand and Ranking as an Employer of Choice | Sustainable Brands | Corporate Branding | Scoop.it
As you consider your corporate brand, think not only about your products and services but how prospective and current employees view your organization.
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CoreBrand Releases Annual Top 100 Brand Power Rankings Report

CoreBrand Releases Annual Top 100 Brand Power Rankings Report | Corporate Branding | Scoop.it
NEW YORK, March 6, 2013 /PRNewswire/ -- CoreBrand, a leading full-service brand consultancy and creator of the Corporate Branding Index®, which provides continuous benchmarking data, insights and corporate brand ...
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