Corinium Commercial
80 views | +0 today
Follow
 
Your new post is loading...
Your new post is loading...
Scooped by Corinium Commercial
Scoop.it!

10 Things I Learned Reading 70 Digital Marketing Trends Articles for 2015 (So You Don't Have To)

10 Things I Learned Reading 70 Digital Marketing Trends Articles for 2015 (So You Don't Have To) | Corinium Commercial | Scoop.it
Some of the predictions this year were ridiculous on their face. No, we won't all wear Oculus Rifts around the office at any point in 2015. No, Facebook won't buy Twitter. No, Vine isn't the secret to saving legacy news organizations....
more...
No comment yet.
Rescooped by Corinium Commercial from The MarTech Digest
Scoop.it!

What Data Should Marketers Be Analyzing? 

What Data Should Marketers Be Analyzing?  | Corinium Commercial | Scoop.it
We have entered a world where there is no shortage of data. In fact, there is so much data that our forward progress is hampered because we get so caught up in the large number of things we can measure today.

Via CYDigital
more...
CYDigital's curator insight, January 20, 2015 6:28 PM

I'll keep reminding you that its all about attribution till I'm blue in the face. C O N V E R S I O N S!

Scooped by Corinium Commercial
Scoop.it!

Sales Techniques: Stephan Schiffman’s 101 Successful Sales Strategies: Top Techniques to Boost Sales Today : Selling & Sales Tools

Sales Techniques: Stephan Schiffman’s 101 Successful Sales Strategies: Top Techniques to Boost Sales Today : Selling & Sales Tools | Corinium Commercial | Scoop.it
SELL MORE: Sales Techniques: Stephan Schiffman's 101 Successful Sales Strategies: Top Techniques to Boost Sales Today http://t.co/PbE8yHKB01
more...
No comment yet.
Scooped by Corinium Commercial
Scoop.it!

The 3 Ingredients of Successful B2B Lead Generation Campaigns

The 3 Ingredients of Successful B2B Lead Generation Campaigns | Corinium Commercial | Scoop.it
B2B lead generation campaigns are critical to successfully scaling predictable and sustainable sales growth.
more...
No comment yet.
Scooped by Corinium Commercial
Scoop.it!

Butts in Seats: 9 Amazing Tips for Event Marketing Success

Butts in Seats: 9 Amazing Tips for Event Marketing Success | Corinium Commercial | Scoop.it
Everyone wants more butts in seats at their events. Unfortunately sh*t happens with your event marketing and it’s hard to get qualified attendees. Webinar
more...
No comment yet.
Scooped by Corinium Commercial
Scoop.it!

The Big Data Challenge Isn't The Needle In The Haystack -- It's The Haystack - Forbes

The Big Data Challenge Isn't The Needle In The Haystack -- It's The Haystack - Forbes | Corinium Commercial | Scoop.it
A lot of the buzz around big data, analytics and insights has been focused on finding the proverbial needle in the haystack. You figure out what you want to know, and you analyze the data available to you to find the answer.
more...
No comment yet.
Scooped by Corinium Commercial
Scoop.it!

Three Realizations Needed to Prove Content Marketing ROI - Business 2 Community

Three Realizations Needed to Prove Content Marketing ROI - Business 2 Community | Corinium Commercial | Scoop.it
Content marketing is a phrase that means many things to many people; but for all its ambiguity, one thing is for certain: it’s growing. According to the Content Marketing Institute (CMI), content m…
more...
No comment yet.
Rescooped by Corinium Commercial from Business: Economics, Marketing, Strategy
Scoop.it!

Everything You Need To Know About Sponsored Content

Everything You Need To Know About Sponsored Content | Corinium Commercial | Scoop.it
Has your business considered sponsored content? Research says it can be a worthwhile addition to your business's marketing efforts.

Via Pantelis Chiotellis
more...
No comment yet.
Scooped by Corinium Commercial
Scoop.it!

The Colossal Content Marketing Report - TrackMaven

The Colossal Content Marketing Report - TrackMaven | Corinium Commercial | Scoop.it
Download the content marketing report today to see the data on the 1.2 million blog posts and 2 billion social shares helping you determine how to make your blog posts go viral.
more...
No comment yet.
Scooped by Corinium Commercial
Scoop.it!

Revenue Growth Finally Becomes Top Marketing Metric In 2015: Report - MediaPost Communications

Revenue Growth Finally Becomes Top Marketing Metric In 2015: Report - MediaPost Communications | Corinium Commercial | Scoop.it
Revenue growth has become the top metric for marketers looking to quantify budgets. In fact, 32% of participants in a survey released Monday named revenue growth No. 1, followed by customer
satisfaction at 30% and return on investment at 23%.
more...
No comment yet.
Scooped by Corinium Commercial
Scoop.it!

How to Build a B2B Demand Generation Marketing Program

How to Build a B2B Demand Generation Marketing Program | Corinium Commercial | Scoop.it
Need help with creating a demand generation marketing program that actually works? Check out our detailed post to learn exactly how we do it at Groove.
more...
No comment yet.
Scooped by Corinium Commercial
Scoop.it!

The Business Case for Building Real Relationships with Customers

The Business Case for Building Real Relationships with Customers | Corinium Commercial | Scoop.it
Did you know that relationship marketing helps lower the cost of acquisition AND increase retention? http://t.co/NqShRcsKv1
more...
No comment yet.
Scooped by Corinium Commercial
Scoop.it!

25 Inbound Marketing Articles of the Week: January 16, 2015 – UpCity

25 Inbound Marketing Articles of the Week: January 16, 2015 – UpCity | Corinium Commercial | Scoop.it
Check out the top 25 inbound marketing articles of the week!
more...
No comment yet.
Scooped by Corinium Commercial
Scoop.it!

Marketing Is A Process, Not A Decision... And Never Magic

Marketing Is A Process, Not A Decision... And Never Magic | Corinium Commercial | Scoop.it
Many so called marketing consultants make promises when meeting potential new clients. They use words that they know their clients won't understand...
more...
No comment yet.
Rescooped by Corinium Commercial from The MarTech Digest
Scoop.it!

Report: Marketers will spend more on social media advertising in 2015 - B2B News Network

Report: Marketers will spend more on social media advertising in 2015 - B2B News Network | Corinium Commercial | Scoop.it
Marketing campaigns are getting a lot more social this year as the industry plans to ramp up social media ad spending, a new Salesforce survey of 5,000 marketers found earlier this month.

Via CYDigital
more...
CYDigital's curator insight, January 25, 2015 5:21 PM

A snippet from the recent SFDC State of Marketing report (scooped about 2 weeks ago). Social media advertising + Retargeting.

Sergio Silva's curator insight, February 3, 2015 7:06 PM

Has the social media phase of the Internet ended or not?

Halina Ostańkowicz-Bazan's curator insight, February 11, 2015 8:54 AM

What will marketers be investing in exactly? An infographic released earlier this month by CJG Marketing may have the answer to this as some of the social media trends for this year include:

Audio and videoSocial media commercePayment featuresB2B and social media collaborationSocial media analytics



Scooped by Corinium Commercial
Scoop.it!

New B2B Content Marketing Research: Focus on Documenting Your Strategy

New B2B Content Marketing Research: Focus on Documenting Your Strategy | Corinium Commercial | Scoop.it
Despite a few changes in our yearly survey, the key takeaway of our B2B content marketing research this year is the same: It pays to document your strategy.
more...
No comment yet.
Scooped by Corinium Commercial
Scoop.it!

Sensory Marketing Is the Next Frontier in Mobile Advertising - AdAge.com

Sensory Marketing Is the Next Frontier in Mobile Advertising - AdAge.com | Corinium Commercial | Scoop.it
sensory marketing has been around for decades. now brand marketers must develop sensory ads that appeal to users' emotions on mobile devices.
more...
No comment yet.
Scooped by Corinium Commercial
Scoop.it!

Big Data’s 10 Biggest Vision and Strategy Questions

Big Data’s 10 Biggest Vision and Strategy Questions | Corinium Commercial | Scoop.it

At various Gartner events, particularly our Business Analytics and Information Management Summits and Gartner Symposium, we hear some common questions about big data among IT and business leaders

In Gartner’s recent publication, Answering Big Data’s 10 Biggest Vision and Strategy Questions, we expound on the the keys to navigating the nuances of big data, including:

Knowing how to communicate the value and economics of big data projects.Understanding the many business uses and sources of big data — especially those beyond internal data — that are used only for decision making.Reconsidering information leadership, organization and skills by taking into account the different analytical skill sets that are required.
more...
No comment yet.
Scooped by Corinium Commercial
Scoop.it!

Customer Retention is King: The Future of Retention Marketing - Forbes

Customer Retention is King: The Future of Retention Marketing - Forbes | Corinium Commercial | Scoop.it
Customer retention has traditionally ranked low as a business priority: as recently as 2012, marketers ranked “driving sales” as their highest concern while “engaging customers” and “building customer loyalty” tied for last place.
more...
No comment yet.
Scooped by Corinium Commercial
Scoop.it!

How to Use Mobile Marketing to Generate Leads

How to Use Mobile Marketing to Generate Leads | Corinium Commercial | Scoop.it
Mobile marketing has completely revolutionized the world of marketing. Brands have rapidly discovered that mobile websites are no longer a luxury but a necessity.
more...
No comment yet.
Scooped by Corinium Commercial
Scoop.it!

Social Media Marketing is the Perfect Tool for Your Brand to Reach a Global Audience - socialface-blog

Social Media Marketing is the Perfect Tool for Your Brand to Reach a Global Audience - socialface-blog | Corinium Commercial | Scoop.it
How to use Social Media Marketing an effective global marketing tool.
more...
No comment yet.
Scooped by Corinium Commercial
Scoop.it!

5 Marketing Resolutions to Make in 2015 - The ExactTarget Blog

5 Marketing Resolutions to Make in 2015 - The ExactTarget Blog | Corinium Commercial | Scoop.it
As we enter into 2015, we are bound to see countless resolutions made (and broken) over the next few weeks.
more...
No comment yet.
Scooped by Corinium Commercial
Scoop.it!

Mobile Marketing Truths That Marketers Won't Tell You - Forbes

Mobile Marketing Truths That Marketers Won't Tell You - Forbes | Corinium Commercial | Scoop.it
Anyone can create and market their own App - whether you are an indie developer or Domino's Pizza - the toolbox is up for grabs. However there’s so many app fails out there, even some great ideas that just weren't executed or marketed properly.
more...
No comment yet.
Scooped by Corinium Commercial
Scoop.it!

Free eBook: Strategic Partnerships Shaping Business in 2015

Free eBook: Strategic Partnerships Shaping Business in 2015 | Corinium Commercial | Scoop.it
Free eBook: the most notable strategic partnerships of 2014 and the ways they are shaping business for 2015 and beyond.
more...
No comment yet.