Copywriting in Marcoms
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Copywriting in Marcoms
Copywriting's role in marcoms
Curated by Steve Lodge
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Firefox 23 arrives with new logo, share button, mixed content blocker, network monitor, and more

Firefox 23 arrives with new logo, share button, mixed content blocker, network monitor, and more | Copywriting in Marcoms | Scoop.it
Mozilla today officially launched Firefox 23 for Windows, Mac, Linux, and Android. Improvements include the addition of a share button, mixed content blocker, and network monitor on ...
Steve Lodge's insight:

Firefox 23's new share panel - a social marketing boon?

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Content Knowledge Is Power | Smashing Magazine

Content Knowledge Is Power | Smashing Magazine | Copywriting in Marcoms | Scoop.it
Mobile needs content strategy. Sara Wachter-Boettcher shows you how to scale responsive websites by revisiting existing content assets.
Steve Lodge's insight:

Do you just drop in lorem ipsum, or do you put in real text? 

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How to create quality content quickly

How to create quality content quickly | Copywriting in Marcoms | Scoop.it
Creating content takes time. Here are the secrets of creating quality content that gets you noticed. Fast!
Steve Lodge's insight:

Creating marketing content online can be tough. Here are some great tips on creating quality content.

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The 10 secrets of writing persuasive copy

The 10 secrets of writing persuasive copy | Copywriting in Marcoms | Scoop.it
Our top 10 tips for writing persuasive copy that REALLY sells.
Steve Lodge's insight:

Making copy persuasive in marcoms is a skill. These tips are sure to help.

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Cunjo | The new SEO

Cunjo | The new SEO | Copywriting in Marcoms | Scoop.it
Steve Lodge's insight:

This article sets out what most copywriters – and SEO experts – already suspected. But one key point is that good ranking web pages have 2000 words of copy. Is this good or bad? Is 2000 words too much content?

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Agency Wank

Agency Wank | Copywriting in Marcoms | Scoop.it
Dear loyal wankers. Thank you so much for the unbelievable support this tumblr has had. I've been...
Steve Lodge's insight:

We love this site which shows how copywriters have fallen foul of eagerness in the desire to promote themselves. ie. When they've created a complete pile of wank in the aim of self-promotion that stands out.

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Should social media be part of your marketing mix? - Oxygen Creative | design agency Tiverton Devon | Taunton Somerset

Should social media be part of your marketing mix? - Oxygen Creative | design agency Tiverton Devon | Taunton Somerset | Copywriting in Marcoms | Scoop.it
Should social media be part of your marketing mix? | Latest news, Social media
Steve Lodge's insight:

A useful presentation that highlights whether businesses should choose social media in their marcoms

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