Copywriting e SEO
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Rescooped by Alessandra Pappalardo from Google Penalty World
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SEO Isn't What You Think It Is

SEO Isn't What You Think It Is | Copywriting e SEO | Scoop.it

Your site must appeal to people.

 

From the original article on FastCompany: "Both the Panda and Penguin updates contained very clear messages for marketers: stop focusing on technology and tricks and start focusing on people. If your website appeals to people, it will appeal to Google's algorithms too.

 

But the Panda and Penguin messages go deeper. With them, the search engines are openly acknowledging that a website isn't the only place on the Web that a brand needs to maintain a strong presence.

 

The interactive exchanges that people have with each other and with the brand--online--are happening in the social media channel, and the search engines are placing an increasing importance on how these conversations influence their views on brands and how their websites should rank.

 

This means that a brand can no longer rely on a well-optimized website to earn Google's attention.

 

A brand must be a conversationalist, going where the people are and engaging them in discussion, and by doing that earn a wonderful reputation.

 

Smart brands are doing this by fully leveraging each social channels particular properties".

 

Full article here: http://www.fastcompany.com/3000283/seo-isnt-what-you-think-it

 

 

 

 


Via Antonino Militello, Deanna Dahlsad, Robin Good
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Web Copywriting e Content Marketing: seminario gratuito a Grosseto - News PMI Servizi

News PMI ServiziWeb Copywriting e Content Marketing: seminario gratuito a GrossetoNews PMI ServiziDurante gli incontri si potranno sviluppare nuove idee, blog personali e si parlerà di scrittura per il Web a 360 Gradi, dai social network sino al...
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Copywriting, l'abilità più sottovalutata nel marketing - NewsMaster ...

Copywriting, l'abilità più sottovalutata nel marketing - NewsMaster ... | Copywriting e SEO | Scoop.it
Noi abitanti del mondo sviluppato siamo abbastanza fortunati, in quanto l'istruzione riveste un'importanza prioritaria e grazie a ciò, la grande.
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