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5 Copywriting Lessons from Apple [UPDATED] — Copy Dojo

Think Apple relies solely on beautiful hardware and software products to sell themselves? Nope. They use copywriting. I'll show you 5 simple examples of copywriting they use, which you can use too.
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Leading by Example: Marketing Wisdom From Seth Godin — Copy Dojo

Leading by Example: Marketing Wisdom From Seth Godin — Copy Dojo | Copywriting | Scoop.it
A look at how Seth Godin sold 50,000 copies of his new book ‘What To Do When It’s Your Turn’ in 6 weeks leveraging the strength of his tribe.
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Is Scientific Advertising REALLY as good as David Ogilvy said? - Copy Dojo

Advertising strategies you can apply from a book written almost 100 years ago…
It’s not often you read a business book which was written in the
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Five elements good sales copy MUST have.

Five elements good sales copy MUST have. | Copywriting | Scoop.it
 

How to Write a Good Advertisement: A Short Course in Copywriting by Victor Schwab is a classic book on sales copywriting originally publishe
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Use Hypnotic Writing to Improve Your Sales Copy — Copy Dojo

Use Hypnotic Writing to Improve Your Sales Copy — Copy Dojo | Copywriting | Scoop.it
Use Hypnotic Writing to Improve Your Sales Copy
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Using The Power of NLP in Your Sales Copy — Copy Dojo

Using The Power of NLP in Your Sales Copy — Copy Dojo | Copywriting | Scoop.it
Using The Power of NLP in Your Sales Copy
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The Power of Bonuses in Your Sales Copy — Copy Dojo

The Power of Bonuses in Your Sales Copy — Copy Dojo | Copywriting | Scoop.it
A bonus can be an incredibly powerful motivator in sales copy. Offering a bonus can both encourage your customer to take action, and build loyalty.
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Copywriting mistake — Copy Dojo

Copywriting mistake — Copy Dojo | Copywriting | Scoop.it
Writing about your company and your products is the biggest error an entrepreneur or business owner can make in their sales copy. Focus on your customer's problems, wants and desires is the key to effective copy.
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Harnessing the power of testimonials to build your credibility - Copy Dojo

Harnessing the power of testimonials to build your credibility - Copy Dojo | Copywriting | Scoop.it
Testimonials can be an effective credibility enhancer for individuals, solopreneurs and businesses. If you’re not already continually seeking new te
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Why You Should Use Storytelling in Your Copy

Why You Should Use Storytelling in Your Copy | Copywriting | Scoop.it
At the Professional Copywriters’ Network Conference in London, Tim Rich presented “The Serious Business of Stories” which provided valuable insights into how to write effective stories in your copy.
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How to Become a Sales Copy Idea Machine - Copy Dojo

How to Become a Sales Copy Idea Machine - Copy Dojo | Copywriting | Scoop.it
If you find it challenging to come up with ideas for writing sales copy, here are three suggestions to become an idea machine and make generating idea
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Sales copywriting ideas to make your email stand out — Copy Dojo

Do you ever contact sales prospects via email? Do you find it challenging to find a way to entice a prospect to take action and not ignore your message?
Learn how you can use sales copywriting to make your email stand out.
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Secrets of sales copywriting from Dan Kennedy - Copy Dojo

Secrets of sales copywriting from Dan Kennedy - Copy Dojo | Copywriting | Scoop.it
Insights from The Ultimate Sales Letter (3rd edition)
A number of very successful internet marketers, such as Frank Kern and Yanik Silver, reference
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Insights from copywriting legend Gary Halbert - Copy Dojo

Insights from copywriting legend Gary Halbert - Copy Dojo | Copywriting | Scoop.it
What are The Boron Letters?
The Boron Letters is a collection of letters written by Gary Halbert, addressed to his son, to share his insights on life
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Have you seen this copywriting mistake on Twitter? - Copy Dojo

Have you seen this copywriting mistake on Twitter? - Copy Dojo | Copywriting | Scoop.it
Imagine you’re at a social event. You walk in the door and someone introduces themselves to you. As soon as you introduce yourself, they launch into
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Copywriting for social media — Copy Dojo

Copywriting for social media — Copy Dojo | Copywriting | Scoop.it
Ideas on how to use sales copywriting for social media, without being too salesy.
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Knowing What Your Customer Desires — Copy Dojo

Knowing What Your Customer Desires — Copy Dojo | Copywriting | Scoop.it
Knowing what your customer desires, what they truly desire, is critical for any business, and should be a key part of your direct response marketing efforts.
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Top tips for entrepreneurs to write sales copy like a pro — Copy Dojo

Top tips for entrepreneurs to write sales copy like a pro — Copy Dojo | Copywriting | Scoop.it
Top tips for entrepreneurs to write sales copy like a pro
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Did Fiverr just make this narcissistic copywriting mistake? Ouch. They Did. — Copy Dojo

Did Fiverr just make this narcissistic copywriting mistake? Ouch. They Did.  — Copy Dojo | Copywriting | Scoop.it
Fiverr’s self-absorbed communication serves as an important learning experience for newbie marketers and anyone writing sales copy. No matter how excited you are about something, unless there’s a benefit for your customer, you shouldn’t communicate with them about it.
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Use These Psychology Tactics in Your Sales Copy - Copy Dojo

Use These Psychology Tactics in Your Sales Copy - Copy Dojo | Copywriting | Scoop.it
This is part two of the summary from the Professional Copywriters’ Network Conference in London (if you haven’t read part one yet, go here).

Ro
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7 psychological triggers used in Viral Nova headlines

7 psychological triggers used in Viral Nova headlines | Copywriting | Scoop.it
Yes, that headline was a bit OTT (over the top), but then, so aren’t many Viral Nova headlines? Don’t get me wrong I enjoy reading their headlines, but I’m sure you’d agree many of them are a bit… excessive. Excessive or not (they are), there are some important copywriting tactics they use which are valuable …
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