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Lesson 84: A variety of tips and resources to improve your copywriting | Business School for Translators

Lesson 84: A variety of tips and resources to improve your copywriting | Business School for Translators | copywriting | Scoop.it

Apart from simply helping you to write better, good copywriting can improve your marketing. This article is rather different from my other articles because I wanted to show you some of the best copywriting resources I found online. Many tips in these articles can be applied straight away and improve the next email you send to a potential client. Definitely worth taking a look!

Website

In this article, HubSpot explains what the essential copywriting tips for the three most important pages are. I can also recommend this Beginner’s Guide to Website Copywriting, and the Quick Course on Effective Website Copywriting from Smashing Magazine (including a detailed overview of the process of writing great copy). Finally, take a look at how you can improve your home page.

Email

Let’s start with writing better subject lines, followed by some tips on how to develop email marketing copy. Then the essential 37 email marketing tips. You should also go throughthis very good article from HubSpot.

Brochure

Having gone through that quite in detail last month, I just wanted to share two most important articles on how to write great brochures. The first one gives you 8 tips to a great brochure, and the second one includes a great range of resources.


Via Charles Tiayon
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Charles Tiayon's curator insight, March 15, 2014 11:34 AM

Apart from simply helping you to write better, good copywriting can improve your marketing. This article is rather different from my other articles because I wanted to show you some of the best copywriting resources I found online. Many tips in these articles can be applied straight away and improve the next email you send to a potential client. Definitely worth taking a look!

Website

In this article, HubSpot explains what the essential copywriting tips for the three most important pages are. I can also recommend this Beginner’s Guide to Website Copywriting, and the Quick Course on Effective Website Copywriting from Smashing Magazine (including a detailed overview of the process of writing great copy). Finally, take a look at how you can improve your home page.

Email

Let’s start with writing better subject lines, followed by some tips on how to develop email marketing copy. Then the essential 37 email marketing tips. You should also go throughthis very good article from HubSpot.

Brochure

Having gone through that quite in detail last month, I just wanted to share two most important articles on how to write great brochures. The first one gives you 8 tips to a great brochure, and the second one includes a great range of resources.

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SEO Copywriting – 10 Tips for Writing Content that Ranks in 2013 (Infographic) - ContentVerve.com

SEO Copywriting – 10 Tips for Writing Content that Ranks in 2013 (Infographic) - ContentVerve.com | copywriting | Scoop.it
Copy is one of the most important aspects of onsite Search Engine Optimization. This infographic gives you10 tips for writing content that ranks in 2013.

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CYDigital's curator insight, April 30, 2013 6:43 AM
  • See the article at contentverve.com
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Klemen Lorber's curator insight, August 7, 2015 7:01 AM
See the article at contentverve.comReceive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).If you like this scoop, PLEASE share by using the links below.iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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Email Marketing: Does your copywriting accomplish these 6 key objectives? | MarketingExperiments

Email Marketing: Does your copywriting accomplish these 6 key objectives? | MarketingExperiments | copywriting | Scoop.it

Digest...

 

Objective #1. Arrest attention

You can arrest their attention with a striking visual (although, with image blocking technology in many email readers, this can be reduced to a big blank space with a little red X) or a compelling headline.

 

Objective #2. Build a connection

Now you must build a connection with that prospect. You can start by bridging the gap between the headline or visual that caught their attention, and something that is meaningful to their lives.

 

Objective #3. Build the problem

The analog for email copywriting is building the problem. What pain points does the customer have? What is that situation of the world before your product, service or nonprofit comes into their lives?

 

Objective #4. Build interest

You must build interest in solving that problem, and show how it can be solved by your company.

 

Objective #5. Build suspense

You need to keep them on the hook to get them to the landing page since, after all, the conversion is not going to happen in the email. You just need to get the click to ultimately convert them on the landing page. That’s where the actual sale should happen.

 

Objective #6. Transfer momentum

Make sure wherever you send them to resolve the conflict created in your email copy – likely a landing page – continues the dialogue initiated by your email. You want a natural flow from one channel to the next, not a disjunctive change in the conversation.

 

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CYDigital's curator insight, August 11, 2014 8:12 PM

It's the same formula that you see across many different emails: attention, problem, solution, benefits, convert.

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The Epic Face-Off in Copywriting: Hype vs. No-Hype [Infographic] - Profs | #TheMarketingAutomationAlert

The Epic Face-Off in Copywriting: Hype vs. No-Hype [Infographic] - Profs | #TheMarketingAutomationAlert | copywriting | Scoop.it
Writing - This is the best infographic you have ever seen discussing the difference between hype-filled writing and straightforward copy. Which one works best for your audience?

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CYDigital's curator insight, September 17, 2013 7:09 AM
  • See the article at from www.marketingprofs.com
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us