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Rescooped by ContentArt from Public Relations & Social Marketing Insight!

Content Gap: How Different Generations Consume Content Online

Content Gap: How Different Generations Consume Content Online | copywrite |

As online audiences continue to grow and diversify, it's essential for content marketers to understand what resonates with their customers.


One of the most important factors is how different age groups will react to specific types of content. BuzzStream and Fractlsurveyed over 1200 people from three generations - Millennials (people who born in between 1981-1997), Generation X (born 1965-1980), and Baby Boomers (born 1946–1964) - to learn how content preferences differ among these groups....

Via Jeff Domansky
Jeff Domansky's curator insight, May 13, 2015 1:56 AM

Different content for different demographics and it's important for marketers to understand these key differences in how content is consumed.

Mike Allen's curator insight, May 14, 2015 8:01 AM

are older and younger consumers different species now?

Rescooped by ContentArt from Content Marketing & Content Strategy!

The Art Of Creating Shared Experiences

The Art Of Creating Shared Experiences | copywrite |
‘Are you experienced? Have you ever been experienced?’ Jimi Hendrix asks listeners this question in the chorus of the title track of The Jimi Hendrix Experience’s classic 1967 LP, Are You Exper…

Via Stefano Principato
ContentArt's insight:

Content is design, creation and yes: experience.  Not only is the experience you suggest to readers but also the one we have while making it travel from our minds to our desired formats.  Want to share yours? 

Marco Favero's curator insight, February 23, 2015 10:22 AM

aggiungi la tua intuizione ...