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conversation marketing
marketing communication turned conversational and participatory
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26 Tips to Strengthen Your Social Media Marketing

26 Tips to Strengthen Your Social Media Marketing | conversation marketing | Scoop.it
Is it time to look at your social media from a fresh perspective? Are you ready to make some changes? There are a variety of ways to improve how your business is seen on social media. In this article I'll share 26 tips, an A-Z guide, to help breathe new life into your social media…
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Which Forms of Advertising Do Consumers Trust – and Act On – the Most?

Which Forms of Advertising Do Consumers Trust – and Act On – the Most? | conversation marketing | Scoop.it
Online consumers around the world place their greatest amount of trust in earned media, while TV wins among paid media, finds Nielsen [download page] in its latest "Trust in
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LinkedIn is 10 years old today: Here’s the story of how it changed the way we work

LinkedIn is 10 years old today: Here’s the story of how it changed the way we work | conversation marketing | Scoop.it
Today marks a historic moment for one of Silicon Valley's biggest and well-known companies. It has been a decade since LinkedIn was founded as a business-related social network and ...
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Non mais allo quoi ? Il y a un bad buzz et tu ne surfes pas dessus ?

Non mais allo quoi ? Il y a un bad buzz et tu ne surfes pas dessus ? | conversation marketing | Scoop.it
Comme le dit si bien l’adage populaire dans le milieu du marketing : « un bad buzz est avant tout un buzz ».  Certaines entreprises n’hésitent pas à créer d’elles-mêmes des stratégies de crise mineure afin de faire parler d’elles.
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1 in 4 SMB Websites Won’t Turn Up in Online Searches

1 in 4 SMB Websites Won’t Turn Up in Online Searches | conversation marketing | Scoop.it
26.4% of SMBs cannot be found in online searches because their websites earn a Google Page Rank of zero or have no Google Page Rank, finds vSplash in an audit of 3.9 million
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Twitter : les pratiques de communication qui fonctionnent

Twitter : les pratiques de communication qui fonctionnent | conversation marketing | Scoop.it
Si Twitter est une grande source d’information, c’est également un lieu important de création de contenu. Certains préfèrent s’exprimer,
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Sophie Blondiaux's curator insight, March 26, 2013 6:05 PM

Facebook, Twitter, Pintereste, etc. don't be fooled by the checklist mentality choose the right platform

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21 Social Media Marketing Tips From the Pros | Social Media Examiner

21 Social Media Marketing Tips From the Pros | Social Media Examiner | conversation marketing | Scoop.it
Social media marketing tips: Here's what these social media experts recommend you focus on to successfully market your business on social media.
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Brands Responding to More Queries on Facebook

Brands Responding to More Queries on Facebook | conversation marketing | Scoop.it
Brands are getting better at responding to questions posed to them on Facebook, although they still have room to improve, according to new data from Socialbakers. As the
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Family and Friends Still Most Trusted for Shopping Decisions

Family and Friends Still Most Trusted for Shopping Decisions | conversation marketing | Scoop.it
Consumers still look first to their friends and family for advice regarding their purchase decisions, finds a WSL/Strategic Retail survey. 69% of respondents said that family
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How Starbucks And Other Companies Use Complex Math Algorithms To Read Your Feelings Online

How Starbucks And Other Companies Use Complex Math Algorithms To Read Your Feelings Online | conversation marketing | Scoop.it
Sometimes the buzz can be harnessed to do good — like fighting cancer.
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Buyral, l'assurance virale !

Buyral, l'assurance virale ! | conversation marketing | Scoop.it
Lorsque vous avez dépensé plusieurs dizaines de milliers d'euros pour réaliser une vidéo virale, vous avez envie qu'elle soit vue. Hélas, les internautes n'ont pas forcément bon goût et votre petit chef d’œuvre peut passer inaperçu.
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3 Mobile Trends Every Search Marketer Must Know

3 Mobile Trends Every Search Marketer Must Know | conversation marketing | Scoop.it
When I last blogged about mobile trends in 2011, I had predicted that mobile, i.e., smartphone + tablet traffic would be 10% of all paid search traffic by...
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Welcome to the new reputation economy (Wired UK)

Welcome to the new reputation economy (Wired UK) | conversation marketing | Scoop.it
Your every online transaction requires you to establish your trustworthiness.
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[Interview] Comment Danette gère ses millions de fans

Danette sur Facebook, c’est plus d’1,6 millions de fans et un reach moyen (sur la dernière année) d’environ 366 000 personnes. La page facebook Danette se classe dans les 5 premières pages du secteur de l'agroalimentaire depuis plus d’un an.
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Chart/table from: Global Consumers Place Highest Trust in Earned Media

Chart/table from: Global Consumers Place Highest Trust in Earned Media | conversation marketing | Scoop.it
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TV Rated Most Effective Advertising Channel by SMBs

TV Rated Most Effective Advertising Channel by SMBs | conversation marketing | Scoop.it
TV ads might get just a small share of SMB marketing budgets, but they're perceived as extremely effective, according to results from a soon-to-be-released Vocus survey,
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Really?

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Pinterest, the place to be?

Pinterest, the place to be? | conversation marketing | Scoop.it
Pinterest s’est récemment lancé dans un relooking et fait tester sa nouvelle interface, plus fluide et simple d’utilisation.
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Content marketing strategy: an A-Z guide to success

Content marketing strategy: an A-Z guide to success | conversation marketing | Scoop.it
Content marketing is currently battling ‘big data’ and ‘responsive design’ for the hottest digital marketing phrase of the year.
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Top 10 Social Media Blogs, The 2013 Winners! | Social Media Examiner

Top 10 Social Media Blogs, The 2013 Winners! | Social Media Examiner | conversation marketing | Scoop.it
Looking for the best social media tips and advice? Check out the winners of Social Media Examiner's Top 10 Social Media Blogs for 2013.
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How to spark interaction—and not just 'likes'—on Facebook | Articles | PR Daily EU

How to spark interaction—and not just 'likes'—on Facebook | Articles | PR Daily EU | conversation marketing | Scoop.it
Getting people to ‘like’ your page is the first step. The next step is encouraging engagement. Doing so will help your content appear in Facebook news feeds.
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Please Stop Using These 15 Words In Your LinkedIn Profile IMMEDIATELY

Please Stop Using These 15 Words In Your LinkedIn Profile IMMEDIATELY | conversation marketing | Scoop.it
They don't make you look creative or innovative.
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Dark Google: One Year Since Search Terms Went "Not Provided"

Dark Google: One Year Since Search Terms Went "Not Provided" | conversation marketing | Scoop.it
A year ago, Google began going dark. Dark in terms of no longer sharing with publishers, in some cases, how people searched for and found those publishers through Google’s search engine.
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LinkedIn Endorsements Changes Everything. Here's Why

LinkedIn Endorsements Changes Everything. Here's Why | conversation marketing | Scoop.it
LinkedIn endorsements is to small business owners what the Facebook 'Like' button was to consumer brands: influential exposure.
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