Contests and Games Revolution
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Contests and Games Revolution
Contests and Games Online and Mobile Revolution.
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BANG - Mobile Games Take Over: $18 billion in 12 months

BANG - Mobile Games Take Over: $18 billion in 12 months | Contests and Games Revolution | Scoop.it

Mobile Taking Over World
No we are not in the middle of a zombie attack. We are in the middle of smart phones and mobile taking over the world. Proof enough is a sector SLOW to attract investment capital is now a darling.

I just received an iPhone 6 and love it. It is easier for fat fingers to type on, the screen is liquid gold and the sound is full of soul, sorrow and truth. The KEY is to NOT think of the phone as a phone.

The smart phone is a game console. The second key is to realize finding ways to make your content, website and marketing relevant to a gamified world where everyone has a game console and are just waiting to be told (eager to be told) what and how to do something with it.

The camera in our phones is a good example. At first NO ONE CARED. Now we take pictures of our food before we eat and "selfies" have their own TV show. When the tech is there a combination of startup entrepreneurs and intrepid early adopters blaze trails into the forest of our future.

Two suggestions are clear. If your digital marketing isn't "mobile first" you are nuts and if your machete isn't sharp good luck with that :). M

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London Calling Crowdfunding & Contest Tips From The CLASH - A @Curagami @HaikuDeck

London Calling Crowdfunding & Contest Tips From The CLASH - A @Curagami @HaikuDeck | Contests and Games Revolution | Scoop.it

Crowdfunding, Contests and Games
Crowdfunding is a lot like an online contest. There is a deadline and you need an army of supporters to get from here to there. You need an army to help achieve your goal. In crowdfunding and contests there must be some tangible reward.

If people don't feel special and like they are part of your community they don't contribute. Crowdfunders use updates. Contests use feedback loops. The key is to create an event with a defined timeline. We START here and end HERE.

As your timeline progress updates feed momentum. What does music and The Clash have to do with contests, crowdfunding and Internet marketing? As it turns out, quite a bit as we shared in this Haiku Deck:

Crowdfunding (and Contest) Tips From The Clash
http://shar.es/1aTm8d



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6 Gamification Ideas Win Hearts, Minds and Engagement - Game On!

6 Gamification Ideas Win Hearts, Minds and Engagement - Game On! | Contests and Games Revolution | Scoop.it

You've worked hard to promote your site, and you've assembled some really useful and important information, but your users are leaving after just a few minutes. The content is simply too complicated, long and too much work to get through.

6 Gamification Ideas
* Quizzes.

* Board Games.

* Choose Your Own Adventure.

* Puzzles.

* TV Game Shows.

* Animated Games.


Marty Note
Love this gamification post because it is a "ditch digging" post. Most gamification posts are steeped in theory. Not this post. This post breaks down the A B C of how to use gamification to create online engagement. Use any two of these ideas and your site wins hearts, minds, loyalty and traffic. Traffic is another form of money, so win some, lose some, play some :).M

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A Concept Called Play, Learning & Internet Marketing

A Concept Called Play, Learning & Internet Marketing | Contests and Games Revolution | Scoop.it

Stay with this post as it definition of "play" as "containing something novel" will broaden your thinking about Internet marketing.

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How to gamify your crowdfunding campaign like a Boss - Crowd Funding Soft Launch

How to gamify your crowdfunding campaign like a Boss - Crowd Funding Soft Launch | Contests and Games Revolution | Scoop.it
Our unique and powerful CrowdFunding preview platform helps, acquires,incubates, and accelerates CrowdFunding at its early stage.
Martin (Marty) Smith's insight:

Gamification, contests and games go hand in hand with the "new marketing". Contests and games makes content FUN and MOBILE> Gamification helps keep customers engaged. Crowdfunding is like what email used to be - content so interesting we WANT to share and support it. Willing to check out any platform that might help with all of these key "new marketing" dimensions and ideas.

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Gamification 101: 'Level Up' Your Engagement - Business2Community

Gamification 101: 'Level Up' Your Engagement - Business2Community | Contests and Games Revolution | Scoop.it
Gamification 101: What You Need to Take Engagement to the Next Level
Business 2 Community
Technology is having a huge impact on the way companies engage employees and customers. Enter gamification. What is it and why should you care about it?
Martin (Marty) Smith's insight:

Everything is coming up gamification and with good reason - it works. This is NOT to say the application of game theory is easy, but gamification is lexicon we must have in our Internet marketing vocabularies.

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Ravi Bhatia's curator insight, March 4, 2014 1:41 AM

Gamification 101: 'Level Up' Your Engagement

Suggested by Agnipravo Sengupta
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Why Video Games Rock Web Marketing: Top 5 Third-Person Shooter Games Of All Time

Why Video Games Rock Web Marketing: Top 5 Third-Person Shooter Games Of All Time | Contests and Games Revolution | Scoop.it

WackyKid Comment
As it has been well over a decade I’ve been into “games and stuff”, I was fortunate enough to witness their mind-boggling development starting from the early 2000s to this present day. Therefore, I feel that the time has come when I bring to you MY personal list of top 5 third-person shooter games – judged mainly under the grounds of plot strength, ease of gameplay, and quality of the graphic content.

Marty Comment
The more web marketing I create the more it feels like B2C sites are first person shooter games while B2B are third person shooter games. I wrote  about shopper as "actant" not long ago in Why Time Is Money Online (https://plus.google.com/+MartinWSmith/posts/RdjAjWoJTHw ).

I just wrote a Curagami post about difference in B2B / B2C storytelling (http://www.curagami.com/featured/story-storytelling-fedex-time/ ). Will put some more flesh on the bones of this video game 1st Person Shooter vs. 3rd Person Shooter analogy for web marketing soon.

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Agnipravo Sengupta's comment, November 1, 2014 12:04 AM
Wow Marty... this's one great insight! Never thought of the co-relation in that way...
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Gamify Your Content Marketing via @Curagami

Gamify Your Content Marketing via @Curagami | Contests and Games Revolution | Scoop.it
Games and gamification creaete great responsive content. Games rock engagement, wins hearts, minds and loyalty so Gamify Your Content Marketing with 5 tips.


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What the Heck is... Gamification? via @BernardMarr

What the Heck is... Gamification? via @BernardMarr | Contests and Games Revolution | Scoop.it

Marty Note
Great post here by a new to me but smart and gets it marketing author Bernard Marr on Linkedin. I posted a comment at the end sharing a link to one of my most popular Haiku Decks - Gamifying Content Marketing http://shar.es/1ag0sH.

Didn't do that to hone in as much as add in. Bernard's post shares some good examples of different gamification applications. The trend in HR and other internal departments to gamify is proving powerful.

I'm interested in the S/R curve of B2C ecommerce websites and find, especially in a connected mobile time, many places where "play" can create the tribes, support and engagement we lucky few Internet marketers crave and are finding harder and harder to create.

Great post, horrible photo (at least for me), so didn't perpetuate it here. Bernard's post is worth a read if you are new to gamification and he is a solid follow. M

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Why CONTESTS Are KING: Crowdsource Content & Build Community & Work Great on Social via @HomesDotCom

Erica Campbell Byrum - Homes.com, Social Fresh EAST 2014
Erica Byrum takes a bit to get rolling, you can begin watching at 1:41, but what she is saying about crowdsourcing content via contests is valuable so hang with it.

The real diamond is how contests unearth your 1% Contributors and 9% supporters. Homes.com was smart enough to immediately give thier 1% a mission and I love and plan to steal the "Blogger Ambassador Program" great name add a Social Media Ambassador and you have two sticks you can rub together to create fire.

Stay with this video to hear about the power of serendipitous content their content unearthed, content Homes.com was smart enough to double down on. The Contest was a flop, they thought until they stumbled over the single piece of content that "continues to give back to us this day fast forwarding 3 years later".

Homes.com doesn't do what I would suggest - create a page with a clear Call To Action (an ask) to join the Blogger Ambassador program. Instead they surface their 1% Contributors via contests:  http://blog.homes.com/category/contests/

I like the dedicated page that explains benefits, shares why you created the program and how your Blogger Ambassadors program. Inside of some things I don't agree with (cash is always a powerful incentive) are great tips I do agree with (surprise works, double down on what works, give 1% Contributors a job, use no more than 2 social nets at once). So more GOOD advice than BAD here.

"Contests create gifts that keep on giving" says Eric Campbell Byrum from Homes.com.

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Yu-kai Chou Got Game: The #Gamification Daily Paper.li Rocks via @yukaichou

Yu-kai Chou Got Game: The #Gamification Daily Paper.li Rocks via @yukaichou | Contests and Games Revolution | Scoop.it

Marty Note
Yu-Kai Chou has more than just the colest name I can't pronounce, Chou's got GAME. You want game to, trust me you do, then follow @youkaichou on the bird and find his great Gamification Daily Paper.li here: paper.li/yukaichou/cool-peeps

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Video Games May improve Dyslexia & Your Internet Marketing [study]

Video Games May improve Dyslexia & Your Internet Marketing  [study] | Contests and Games Revolution | Scoop.it
For people with dyslexia, playing action video games may help them better manage shifting attention between audio and visual cues, new research reveals.
Martin (Marty) Smith's insight:

There are several things I like about this study including how it shifts thinking about games as superfluous and moves them to important and educational - a point Steven Johnson makes in Everything Bad Is Good For You.

As a dyslexic who spent many hours with his hand under his chin spelling words phonetically. The learning about sound was fascinating. Researchers think if they can control sound and visual stimulation, like in a video game, dyslexics may learn better (faster).

This is what I remember about dyslexia - learning was so HARD, so inefficient. The other kids could write and spell. I struggled with those outward manifestations of "learning", yet my mind was capable of grasping complex concepts (for a ten year old).

I could DISCUSS those concepts too, but I couldn't WRITE IT DOWN at least not in a way anyone but me could understand it. There is another lesson in this post - don't limit your thinking about how to solve a problem to a narrow band.

How can you add some "video game dyslexia study" into your marketing. Can you make your marketing a game? If you think about it getting people to know and love you online is a bit like teaching a dyslexic, a dyslexic in a hurry.


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