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If Your Platform Isn't Mobile You Are DONE via Harper Read from Braintree & PayPal

If Your Platform Isn't Mobile You Are DONE via Harper Read from Braintree & PayPal | Contests and Games Revolution | Scoop.it

Marty Note On End of Cash
Yeah this post from Harper Reed, Head of Commerce at Braintree is a must read for e-commerce merchants and game creators. We are sharing the post on Contests and Games Revolution because video game developers forget they are connected to the death of cash too.

The death of cash means those who create alternative and fully owned currencies such as Audibles credits or PayPal's ability to give you your own money will thrive in the mobile payment world ahead as this must read post shares.

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7 Workforce Trends Impacting IT & Marketing in 2015 - via CIO

7 Workforce Trends Impacting IT & Marketing in 2015 - via CIO | Contests and Games Revolution | Scoop.it

As businesses look to finalize their workforce management strategies for the coming year, here are the top 7 issues you'll need to consider for 2015.

Marty Note
My favorite trend is the CIO/CMO evolution. Love this paragraph:

The CIO/CMO Relationship Continues to Evolve

Through 2015 and beyond, John Reed, Executive Director for Robert Half Technology, says there will be increased collaboration between business' IT and marketing departments. While this collaboration is already happening, the extent of collaboration will only increase in 2015 as businesses work to stay relevant and competitive, says Reed. And that increased collaboration will result in an increased demand for talent, such as the role of digital information officer, that holds both soft and technical skills and can interface with both departments, he says.

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Let's hope this evolution continues along the lines outlined here as the line between Chief Marketing Officers and Chief Information Officers continues to fade.

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5 Trends In Mobile Gaming For 2015

Mobile Gaming
Mobile gaming make take over the world. Here is a good deck about trends in mobile gaming marketing for 2015.


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VC Who LIKE To Play Games via @VentureBeat [Podcast]

VC Who LIKE To Play Games  via @VentureBeat [Podcast] | Contests and Games Revolution | Scoop.it
In this week's podcast, we chat with IDG Ventures partner PHil Sanderson about the game industry, where the growth is, and why so many VCs are reluctant to invest in game companies.


Marty Note
Fascinating and new to me that VC don't like video games. Fascinating because the longer I market stuff on the web the more it feels like video games are the core ideas that make everything go in a social/mobile/connected time.

See my riff on Time Is Money Online on G+ for more thoughts on why video games should influence your web marketing:
https://plus.google.com/+MartinWSmith/posts/RdjAjWoJTHw

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Gamers Are Different: SILENT HILL & del Toro Tell A Story (Nerdist News)

Norman Reedus, Guillermo Del Toro & Hideo Kojima collabing on a new SILENT HILL… are we in video game heaven (or hell) right now? How well do Hollywood/Video Game combos do anyway? Plus Dan's...
Martin (Marty) Smith's insight:

Terrifying storytelling game...heck you had me at the strange tumble Jessica Chobot demonstrates :). M

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Future Of Cloud Gaming Is Almost Upon Us

Future Of Cloud Gaming Is Almost Upon Us | Contests and Games Revolution | Scoop.it
Virtual Reality - So which technology do we look to, which will allow us this needed increase in reactive response? Two words: virtual reality.

Via Peter Azzopardi
Martin (Marty) Smith's insight:

How can we adapt "cloud gamiing" to business? Can we use the cloud to store WHO and WHERE information to "match the hatch" of where you are and what you are doing and then make a game out of all of it? 

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Peter Azzopardi's curator insight, April 5, 2014 5:56 PM

Given that true virtual reality hardware is pretty much non-existent at this point, current games are extremely limited.

Justin Perkins's curator insight, June 17, 2014 5:18 AM

VR is coming, prepare yourselves... FOR THE FUTURE.

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GSN Games Hiring Thanks To Hit Online Games

GSN Games Hiring Thanks To Hit Online Games | Contests and Games Revolution | Scoop.it
GSN Games, the Waltham, Mass.-based game development arm of the Game Show Networ...
Martin (Marty) Smith's insight:

Why every game company isn't exploding right now is a mystery to me. 

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Mobile Gaming Momentum – Neomobile’s immersion in the world of HTML5 games - Neomobile Blog

Mobile Gaming Momentum – Neomobile’s immersion in the world of HTML5 games - Neomobile Blog | Contests and Games Revolution | Scoop.it
As gaming becomes a fastest-growing usage category of mobile, Neomobile bets on gaming apps powered by HTML5 and cloud technologies.
Martin (Marty) Smith's insight:

Great article on the state of mobile gaming. Love this section:

As the gaming industry shifts its focus from computers and consoles to mobile devices, the demand for new games rises, as each smart device owner becomes a gamer: the number of gamers will reach 1,55 billion this year.[2] The availability of these new gaming devices, broad-band coverage, the screen size and new business models are influencing the gaming expansion.
 

Mobile games are becoming an increasingly important component of the global industry and currently account for 33% of all app downloads and an impressive 66% of all app revenue[2]. They are also the most time consuming: 32% of our time on mobile we spend playing games, far ahead of browsing (20%) and Facebook (18 %)[3].

- See more at: http://www.neomobile-blog.com/html5-mobile-game-momentum-neomobile-invests-boostermedia/#sthash.W6Z2gajZ.dpuf 

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Appify & Gamify One of 5 Super Secret Marketing Trends For '16

Appify & Gamify One of 5 Super Secret Marketing Trends For '16 | Contests and Games Revolution | Scoop.it
5 Super Secret Marketing Trends: nowists, share keys to your digital kingdoms, appify and gamify your content and developing blue oceans to win in 2016.
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As Game Market Floods, Are Publishers Back In Style? -Gamasutra

As Game Market Floods, Are Publishers Back In Style? -Gamasutra | Contests and Games Revolution | Scoop.it
Some data from a recent Game Developers Conference State of the Industry survey has got me thinking about trends in self-publishing.
Martin (Marty) Smith's insight:

Interesting idea - the more we create the more we need filters (i.e. "publishers"). May be true in content marketing too.

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BANG - Mobile Games Take Over: $18 billion in 12 months

BANG - Mobile Games Take Over: $18 billion in 12 months | Contests and Games Revolution | Scoop.it

Mobile Taking Over World
No we are not in the middle of a zombie attack. We are in the middle of smart phones and mobile taking over the world. Proof enough is a sector SLOW to attract investment capital is now a darling.

I just received an iPhone 6 and love it. It is easier for fat fingers to type on, the screen is liquid gold and the sound is full of soul, sorrow and truth. The KEY is to NOT think of the phone as a phone.

The smart phone is a game console. The second key is to realize finding ways to make your content, website and marketing relevant to a gamified world where everyone has a game console and are just waiting to be told (eager to be told) what and how to do something with it.

The camera in our phones is a good example. At first NO ONE CARED. Now we take pictures of our food before we eat and "selfies" have their own TV show. When the tech is there a combination of startup entrepreneurs and intrepid early adopters blaze trails into the forest of our future.

Two suggestions are clear. If your digital marketing isn't "mobile first" you are nuts and if your machete isn't sharp good luck with that :). M

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The 10 Most Beautiful Mobile Games

The 10 Most Beautiful Mobile Games | Contests and Games Revolution | Scoop.it
Great graphics don't necessarily make a beautiful mobile game. Check out these 10 games that focus on more than reality.

Martin (Marty) Smith's insight:

Breaking my rule about big sites again and doing so on design again. Mobile games are BLOWING UP thanks to the ubiquitous smartphone that rarely wanders more than 10 feet from our every waking moment. Our Curagami co-founder Phil Buckley blames smartphones for the death of free time.

An easy to observe phenomenon. Look at any queue these days and count the number of people head down and staring at their phone. They are probably staring at one of these 10 most beautiful games via Mashable.

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Have You Won Prizes from Twitter Parties? - About - News & Issues

Have You Won Prizes from Twitter Parties? - About - News & Issues | Contests and Games Revolution | Scoop.it
Have You Won Prizes from Twitter Parties?
About - News & Issues
I've heard a lot of buzz about Twitter parties, so I decided it was time to look into them. I tried one hosted by Hotels.com yesterday, and it was actually a lot of fun.
Martin (Marty) Smith's insight:

Interesting new trend.

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4 Hot Trends in Mobile App Development for 2014 - New Relic blog

4 Hot Trends in Mobile App Development for 2014 - New Relic blog | Contests and Games Revolution | Scoop.it

Mobile app development has exploded over the past few years, and it’s no surprise that 2014 looks to be an even bigger year for it. Here are some trends to keep an eye on in the year to come:

  • More OSes to Develop For
  • More Processing Power to Play With
  • More Multiscreen Use
  • More Kinds of Connected Objects


Marty Note
I can think of a few more:

  •  Free to play continues to grow. 
  • More female gamers (has to be the fastest growing segment).
  • More ad placement in mobile games. 
  • More ways to play and gamify mobile games via community and the social web. 
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The Growth Of Facebook Games And Just How Addictive Are They? #infographic

The Growth Of Facebook Games And Just How Addictive Are They? #infographic | Contests and Games Revolution | Scoop.it
What Is The Growth Of Facebook Games And How Addictive Are They? #infographic Bestaccountingdegrees.net Guest post by Yin Wu I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J.
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Game On Playing For Money In $12B Video Game Industry

Game On Playing For Money In $12B Video Game Industry | Contests and Games Revolution | Scoop.it
Steve Kilgallon meets a pair of Kiwi kids hoping to cash in on the video gaming boom.
Martin (Marty) Smith's insight:

I didn't know there is an entire sub0culture / industry that plays video games for money until watching a movie about video games. I also didn'tknow that video games at $52B a year dwarf hollywood at $12B.

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