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4 Gamification Platforms That Will Make Your Content ROCK Customer Engagement 

4 Gamification Platforms That Will Make Your Content ROCK Customer Engagement  | Contests and Games Revolution | Scoop.it

The Game's The Thing
Gamification is a key strategy few understand and fewer online merchants still deploy. This post about 4 platforms that can help your content gamify customer engagement is a must read. 

Martin (Marty) Smith's insight:

The game's the thing. We know of no way to keep customers loyal and advocating your content, products, and services without games and gamification. 

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Gamify Your Content Marketing via @Curagami

Gamify Your Content Marketing via @Curagami | Contests and Games Revolution | Scoop.it
Games and gamification creaete great responsive content. Games rock engagement, wins hearts, minds and loyalty so Gamify Your Content Marketing with 5 tips.


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Gamification: Winning Hearts, Minds and Loyalty Online via ScentTrail

Gamification: Winning Hearts, Minds and Loyalty Online via ScentTrail | Contests and Games Revolution | Scoop.it
Gamification White Paper from Atlantic BT with tips on how to use games and gamification to achieve Internet marketing objectives.
Martin (Marty) Smith's insight:

Noticing how the Google trends line was moving like Mt. Everest on "gamification" and knowing that engagement was one of the secret implications of Google's Panda algorithm changes AND loving games and gamification as a way to increase engagement I wrote Gamification: Winning Hearts, Minds and Loyalty Online a year ago. 


Love it when a bet comes in. It would hard to be hotter than gamification is right now. This paper helps explain how to gamify anything. 

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Gamification: Loyalty By Design via @marigo

Gamification Preso at Mumbai Loyalty Summit (Marty Note)
Rare you find a presentation that places games, game theory and gamification in their Jungian context as Marigo's excellent Loyalty Summit deck does (wish we'd been in Mumbai for the presentation and we've NEVER said that sentence before).

Marigo's market definition is spot on. We might quibble slightly with some of the conclusions and recommendations but only slightly. Well done and well worth the scan through.  

I found and followed Margo's Twitter and would recommend doing so to my IM and CM friends: https://twitter.com/marigo 

Great new voice! 
 

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6 Gamification Ideas Win Hearts, Minds and Engagement - Game On!

6 Gamification Ideas Win Hearts, Minds and Engagement - Game On! | Contests and Games Revolution | Scoop.it

You've worked hard to promote your site, and you've assembled some really useful and important information, but your users are leaving after just a few minutes. The content is simply too complicated, long and too much work to get through.

6 Gamification Ideas
* Quizzes.

* Board Games.

* Choose Your Own Adventure.

* Puzzles.

* TV Game Shows.

* Animated Games.


Marty Note
Love this gamification post because it is a "ditch digging" post. Most gamification posts are steeped in theory. Not this post. This post breaks down the A B C of how to use gamification to create online engagement. Use any two of these ideas and your site wins hearts, minds, loyalty and traffic. Traffic is another form of money, so win some, lose some, play some :).M

Martin (Marty) Smith's insight:

add your insight...

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All the World’s a Game, and Business Is a Player

All the World’s a Game, and Business Is a Player | Contests and Games Revolution | Scoop.it
Many businesses are using gamification to get people hooked on their products and services — and it is working, thanks to smartphones and the Internet.
Martin (Marty) Smith's insight:

Love the negative tone to these two articles in the New York Times. I am working on a detailed PRO Gamification post, but not really all that willing to take Internet marketing lessons from a newspaper even if NYT is in their title. You guys (newspapers) MISSED this boat so bad you should stay in your room for a long, long time. 

What about you? Are you pro or con gamification? Does gamification just confuse you?

I've written one white paper on the subject:

Gamification: Winning Hearts, Minds and Loyalty Online
http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/ 

More thoughts soon.  

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