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Why ITV chose M2A to move Late & Live workflow into the cloud : SVG Europe

Why ITV chose M2A to move Late & Live workflow into the cloud : SVG Europe | Contents creation | Scoop.it
Why ITV chose M2A to move Late & Live workflow into the cloud By: Heather Mclean Thursday, September 6, 2018 - 1:43 pm |  Print This Story ITV is using M2A Media’s Live Capture product to streamline the way the broadcaster’s catch up assets are created for live programmes. M2A Media’s Live Capture service enables ITV to capture and deliver live content to both its own-operated and third party OTT platforms. Following a successful proof of concept, the UK broadcaster chose M2A Media’s Live Capture solution to move its Late & Live workflow into the cloud, enabling its viewers to catch up with programmes more quickly after the end of transmission. ITV began using M2A Media’s service in April this year, in particular for its Love Island series that generates big viewing figures. Its use on that programme was followed by the World Cup and the French Open, says M2A Media’s Marina Kalkanis, CEO and co-founder. Live Capture gives ITV the ability to produce content for all different types of purposes, said Kalkanis. “It is suitable for playback on older STBs and older Virgin Media and Sky formats. One of the things we’re able to do is produce in the range of 40 different formats with Live Capture, simultaneously, in the cloud. ITV can create an event, particularly sports events like tennis that can be hours long, and in minutes after the event we can produce all the formats they need; formats for the ITV Hub, formats for syndication, formats for archive and reuse, and multiple device and operating system types.” Speed is key in reformatting sporting events for ITV, said Kalkanis: “It’s all about the viewer. As soon as you get content in front of the viewer you generate a lot more brand value, more valuable monitisation opportunities. You can monitise live and also catch up; ITV only syndicates catch up. There’s a window of interest around live, so the faster you can get content up, the better; every minute counts for monitisation, especially around live events.” Prior to using Live Capture ITV used services deployed on site, that required, said Kalkanis, “more manual interaction, that were fixed to location, and that had fixed capacity”. She went on: “We have no capacity limitations and we are not location specific as we’re in the cloud. Because of that, we aren’t trying to shift content from one place to another, so we don’t have any bottlenecks. Also, because ITV uses the cloud in other areas of its operations beyond what we do, they are able to pull content to other cloud systems.” Andy Burnett, director of online technology and operations at ITV, commented: “After a successful proof of concept, ITV chose M2A Media to move its Late & Live workflow into the cloud. “The ability to replace the original adverts in live programmes, combined with the need for seamless joins and accelerated encoding with fast turnaround made this platform a great fit for ITV’s needs. Partnering with M2A Media to evolve the product features has resulted in a market-leading solution,” he added. Concluding, Kalkanis said OTT delivery is ever-more important today: “OTT is just becoming defacto for content delivery these days; it’s the preferred way and in some cases, especially for sports, the main way of consuming content. “What is important is the ability to innovate around OTT,” she added. “Moving beyond the broadcaster, to adding personalisation and customisation, machine learning like image recognition, and the ability to offer unlimited quantities of content, is key.” In the small world of sports broadcast, Kalkanis and M2A Media co-founder and CTO, Marcus Box, both knew ITV from their days prior to MTA Media, at the BBC. Kalkanis was the BBC’s director of platform and common services, where she built the online video platform for iPlayer, expanded it for the 2012 Olympics, and led the team that migrated the BBC’s tape-based linear playout workflow to file-based IP delivery, running in AWS cloud. Meanwhile, Box was head of engineering in BBC Design & Engineering’s platform and common services division.
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Foxconn is working with RED to make cheaper and smaller 8K cameras

Foxconn, AKA Hon Hai Precision Industry, AKA the company that made your iPhone, is working with digital cinema pioneer RED to create affordable 8K cameras, the company announced. Chairman Terry Gou told reporters in Taipei, the Nikkei’s among them, that the goal is to reduce both the price and the size of such camera systems …
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Live from PyeongChang: NHK and OBS Super Hi-Vision efforts expand coverage, screen size : SVG Europe

Live from PyeongChang: NHK and OBS Super Hi-Vision efforts expand coverage, screen size
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Alix Milan chooses Leader HDR for colour workflow services : SVG Europe

Alix Milan chooses Leader HDR for colour workflow services : SVG Europe | Contents creation | Scoop.it
Alix Milan, founder and Managing Director of I Love Hue Ltd, is the latest in a growing number of broadcast production creatives investing in Leader’s LV5333 3G/HD/SD-SDI waveform monitor via European reseller Thameside TV. I Love Hue specialises in providing digital imaging and colour workflow services for feature films and commercials. The LV5333 is being […]
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Football Production Summit 2018 to examine World Cup preparations, media hub potential and 4K remote production : SVG Europe

Football Production Summit 2018 to examine World Cup preparations, media hub potential and 4K remote production : SVG Europe | Contents creation | Scoop.it
SVG Europe has announced its draft programme for the 2018 edition of the Football Production Summit, which will take place on 14 March at Stade de France in Paris. As might be expected given that this is a World Cup year, broadcast preparations for this pivotal tournament will be among the topics of discussion, alongside […]
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8K TVs to be available this year, but no content until 2025

8K TVs to be available this year, but no content until 2025 | Contents creation | Scoop.it
Anybody following the news coming out of the CES consumer electronics trade show in Las Vegas at the start of this year might be reticent in buying a 4K
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Increasing competitiveness drives Mexican pay-TV infrastructure investment

Increasing competitiveness drives Mexican pay-TV infrastructure investment | Contents creation | Scoop.it
Lowering entrance barriers and technological convergence have driven competitivity across Mexico’s pay-TV market, resulting in three-digit investment growth
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Fusion Media Group begins international expansion with Mexican launch

Fusion Media Group begins international expansion with Mexican launch | Contents creation | Scoop.it
Univision-owned Fusion Media Group (FMG) is to enter the Mexican market through an agreement with Grupo Televisa. According to the company, the deal marks th
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FutureSport 2017: HDR, SMPTE 2110, AI and more under the spotlight : SVG Europe

FutureSport 2017: HDR, SMPTE 2110, AI and more under the spotlight : SVG Europe | Contents creation | Scoop.it
In the wake of its most registered event to date, Sport Production Summit 2017 – which took place at Amsterdam’s DeLaMar theatre on 14 September – SVG Europe has announced the full programme for its final major summit of the year. An iconic site of the cricketing world, The Kia Oval in London will play […]
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Premier League and EFL clubs prepare for potential of next generation virtual replacement perimeter technology : SVG Europe

Premier League and EFL clubs prepare for potential of next generation virtual replacement perimeter technology : SVG Europe | Contents creation | Scoop.it
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Move over 4K, Sharp is releasing 8K TVs in March 2018

Move over 4K, Sharp is releasing 8K TVs in March 2018 | Contents creation | Scoop.it
At IFA 2017, Sharp announced it would be bringing 8K TVs and monitors to a range of markets as soon as March 2018.
Eduardo Aguilar's insight:
#4K,#UHD,#8K
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Univision: U.S. Is A “Primary” Market For Televisa Programming Following Deal

Univision: U.S. Is A “Primary” Market For Televisa Programming Following Deal | Contents creation | Scoop.it
The U.S. will become "a primary place for distribution of content, not a secondary place" for Mexican media giant Grupo Televisa following last month's agreement with Univision to blend their production operations, Univision CEO Randy Falco told his investors this morning.
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NEW T95X Smart TV Box 2G 8G S905X Android 6.0 Quad Core 4K 3D Media Player USA $36.95 – Digital Store Window

NEW T95X Smart TV Box 2G 8G S905X Android 6.0 Quad Core 4K 3D Media Player USA $36.95 – Digital Store Window | Contents creation | Scoop.it
NEW T95X Smart TV Box 2G 8G S905X #Android 6.0 Quad Core 4K 3D Media Player USA $36.95 - https://t.co/8s01MbYjoL |… https://t.co/5Th3CJHSrZ
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AT&T/DirecTV will deliver The Masters in 4K HDR for the first time : SVG Europe

AT&T/DirecTV will deliver The Masters in 4K HDR for the first time : SVG Europe | Contents creation | Scoop.it
Augusta National will become the latest golf course to get the live 4K HDR treatment, with AT&T’s DirecTV delivering The 2018 Masters next month in the next-gen format for the first time. DirecTV will team with CBS Sports, which will once again also handle the primary HD coverage, to produce and deliver live 4K HDR […]
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BetaMedia and DBW put IP 4K HDR Esterna 14 truck on the road in Italy : SVG Europe

BetaMedia and DBW put IP 4K HDR Esterna 14 truck on the road in Italy : SVG Europe | Contents creation | Scoop.it
Italian production company BetaMedia recently joined forces with DBW to develop one of Italy’s first IP-based 4K HDR Outside Broadcast (OB) vans, the Esterna 14. To blend incoming and outgoing signals for 4K/UltraHD HDR, HD HDR and HD SDR broadcasts, BetaMedia recently invested in 24 AJA FS-HDR converters for real-time HDR and WCG conversion. BetaMedia […]
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Telefónica prepares to enter Argentinean, Mexican pay-TV sectors | Media Analysis | Business

Telefónica prepares to enter Argentinean, Mexican pay-TV sectors | Media Analysis | Business | Contents creation | Scoop.it
Indications are that Telefónica will shortly launch in two of Latin America’s largest pay-TV markets, Argentina and Mexico. In Argentina, the telco giant ha
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Leader announces ITU-R BT.2408-0 support for LV5490 : SVG Europe

Leader announces ITU-R BT.2408-0 support for LV5490 : SVG Europe | Contents creation | Scoop.it
Leader Electronics has chosen BVE 2018 as the UK launch platform for a major addition to the feature set of its LV5490 4K high dynamic range waveform monitor. The instrument now provides full direct support for ITU-R BT.2408-0 ‘Operational practices in HDR television production’. Published in October 2017, the ITU document provides initial guidance to […]
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Eurosport to show Bundesliga in Ultra HD

Eurosport to show Bundesliga in Ultra HD | Contents creation | Scoop.it
Eurosport will show a live game from Germany’s first-division football league Bundesliga in Ultra HD for the first time.
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RTVE, Mediaset, Atresmedia add Spanish flair to Amazon Prime Video

RTVE, Mediaset, Atresmedia add Spanish flair to Amazon Prime Video | Contents creation | Scoop.it
Amazon has reached an agreement with Spain’s main TV networks – RTVE, Atresmedia, and Mediaset – to increase the local catalogue of its video-on-demand (VOD
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Christopher Nolan's "The Dark Knight Trilogy" & More Coming To 4K Ultra HD

Christopher Nolan's "The Dark Knight Trilogy" & More Coming To 4K Ultra HD | Contents creation | Scoop.it
Warner Bros. Home Entertainment has announced that director Christopher Nolan's films including 'The Dark Knight Trilogy' are coming to 4K Ultra HD.
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iN Demand selects Globecast for disaster recovery and playout services : SVG Europe

iN Demand selects Globecast for disaster recovery and playout services : SVG Europe | Contents creation | Scoop.it
Globecast, a provider for media, has announced it is providing iN Demand, a distributor of transactional entertainment to MVPDs, with fibre and uplink disaster recovery (DR) services, including playout and pay per view (PPV) services for iN Demand’s live content and event channels. Under this disaster recovery agreement, Globecast will provide continuous channel origination and […]
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Apple, Hollywood said battling over 4K movie prices

Apple, Hollywood said battling over 4K movie prices | Contents creation | Scoop.it
Suivez aussi l'actualité de nos autres comptes : Overnewser
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The World in HDR in 4K (ULTRA HD)

We worked closely with YouTube's engineering team the last few months to provide this HDR video of some of our favorite and some of our unseen footage fro
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NEXBOX A95X 1GB + 8GB S905 Quad Core 64-Bit CPU eMMC 4K HD WiFi Android TV Box $30.00 – Digital Store Window

NEXBOX A95X 1GB + 8GB S905 Quad Core 64-Bit CPU eMMC 4K HD WiFi Android TV Box $30.00 – Digital Store Window | Contents creation | Scoop.it
NEXBOX A95X 1GB + 8GB S905 Quad Core 64-Bit CPU eMMC 4K HD WiFi #Android TV Box $30.00 - https://t.co/J33tR6GhjP |… https://t.co/T4ilcDQMnS
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