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The Complete Guide to YouTube Content Marketing

The Complete Guide to YouTube Content Marketing | Content marketing | Scoop.it

Video is the future (or present) of content marketing, yet marketers seem to shun YouTube other than for viral videos. YouTube has a massive audience, it's ideal for branding purposes and it benefits your Google SEO. This guide shows you what content you should be curating, how to get a top ranking on YouTube and how to convert that following to your own platform.

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Francis Jette's curator insight, September 20, 2014 10:42 AM

Content marketing!

JOSE ANTONIO DIAZ DIAZ's curator insight, September 22, 2014 4:19 PM

agregar su visión ...

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Is Olfactive Marketing Only Applicable to Luxury and Retail?

Is Olfactive Marketing Only Applicable to Luxury and Retail? | Content marketing | Scoop.it
Automotive manufacturer Audi recently launched a social media campaign in Spain that used canned scents as an incentive for sharing posts about its newest convertible. The cans will also be made avai…

Via Thomas Faltin
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10 ways to increase customer engagement in ecommerce

10 ways to increase customer engagement in ecommerce | Content marketing | Scoop.it

High street stores are getting their mojo back, so what can ecommerce do to engage the consumer?

 

Here are just 10 features that help to keep customers engaged on ecommerce websites. If you've seen any innovative new features from ecommerce companies, please let us know below.

 

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Jmt Lê's curator insight, September 24, 2014 6:07 PM

In other words, it paves the way for increasing the effectiveness of marketing communication tools such as website, social media, dragging customers into brands and focusing on what customers need.

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Survey Finds Gap in Targeting for Marketing Content

Survey Finds Gap in Targeting for Marketing Content | Content marketing | Scoop.it
Content marketing is so perplexing to today's marketers that we've published 140 stories on the subject in the last year and a half. Yet a lot of marketers seem frustrated by lackluster results. A new study (registration required) by the 614 Group and OneSpot may help explain why content often misses the target. Marketers aren't aiming for the target, or at least not very well. Overall, 54 percent expressed dismay with their content marketing efforts. About two in three respond Topic: Digital Marketing.

Via Thomas Faltin
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Gorgeous e-blast graphic from @SIPerfumes

Gorgeous e-blast graphic from @SIPerfumes | Content marketing | Scoop.it
Alicia Kan's insight:

An HTML you want to save: @SIPerfumes #contentmarketing

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Google Pigeon Algorithm Update: What We Know - Globe Runner

Google Pigeon Algorithm Update: What We Know - Globe Runner | Content marketing | Scoop.it
TweetOn July 24, 2014, Google rolled out a new algorithm update that has been dubbed the Google pigeon update, which affects local search engine rankings. Local search engine rankings refer to search queries that include a city name in the query. Since the update on July 24th, there have been some changes (fluctuations) in the search results, so as of the time of writing this, we still may see some further changes to the search results for certain keyword phases. Google Penguin logo courtesy SE Roundtable. So far, there is speculation that this latest Google Pigeon update could be a version of the Google Venice algorithm update back in 2012 that included two main local search improvements, as reported by...
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32 Free (& Almost Free) Content Marketing Tools

32 Free (& Almost Free) Content Marketing Tools | Content marketing | Scoop.it
Marketers get by with a little help from their friends – well let us introduce you to 32 new content marketing friends to help make your job a little easier. Note: The aim was to only list free con…
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Ask Shutterstock: Editorial vs. Commercial Images

Ask Shutterstock: Editorial vs. Commercial Images | Content marketing | Scoop.it
This week's installment of Ask Shutterstock examines two different types of stock images. The explanation may seem simple, but the distinction is quite important.
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The 5 Basic Landing Pages Every Content Marketer Should Consider Having

The 5 Basic Landing Pages Every Content Marketer Should Consider Having | Content marketing | Scoop.it
Landing Pages for Content Marketing
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Benjamin Labarthe-Piol's curator insight, November 3, 2014 12:41 PM

Critical topic

Terence's curator insight, January 9, 2015 7:45 AM

Landing pages, done WELL and for the right traffic, can BE your website.

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Online tools to create great graphics (without a graphic design degree)

Online tools to create great graphics (without a graphic design degree) | Content marketing | Scoop.it
You don't have to be a graphic designer to create great graphics. Utilize free online tools to develop actionable visual content to increase shares.

Via Stefano Principato
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Bud Light on Secretly Creating Its Own Party Town: 'This Is Content Marketing on Steroids'

Bud Light on Secretly Creating Its Own Party Town: 'This Is Content Marketing on Steroids' | Content marketing | Scoop.it
Bud Light had a major success with its 2014 Super Bowl campaign from BBDO, in which it ditched its traditional gameday dog and bro jokes for a real-world stunt that rewarded a random Bud Light drinker for being "Up for Whatever" by treating him to a spontaneous, celeb-filled epic night.
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Content marketing map circa 2014 from LUMA

The latest LUMA Display Ad Tech Landscape is a living document. While it is impossible to categorize companies across an industry into discrete categories, th…
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10 Cash-Strapped PR Strategies to Improve Your ROI

10 Cash-Strapped PR Strategies to Improve Your ROI | Content marketing | Scoop.it
PR is hard. And expensive. Even when your company finally is mentioned in an article, the results can be disappointing.
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Download this content marketing strategy template and make it your own

Download this content marketing strategy template and make it your own | Content marketing | Scoop.it
If you're an agency, consultant or freelancer selling content marketing services, it can be a struggle presenting your ideas to a client.And no, a stream-of-consciousness email doesn't cut it. It
Alicia Kan's insight:

An over-the-weekend share. Have at it! #contentmarketing

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Washington Times strikes content and marketing partnership with Redskins

Washington Times strikes content and marketing partnership with Redskins | Content marketing | Scoop.it
The Washington Times and the Washington Redskins announced a unique partnership that will make the newspaper a content and marketing partner of the team.
Alicia Kan's insight:

Revenue generator for media outlets: Partnerships with sports teams. #contentmarketing

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