Content Strategy for Associations
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Content Strategy for Associations
Be strategic about your digital content
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The 4 Types of Content Metrics That Matter

The 4 Types of Content Metrics That Matter | Content Strategy for Associations | Scoop.it
In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform.

 

Once you’ve done that and created content that you think will drive the desired actions, you can start measuring the efficacy of your content program. Content cannot be measured with a single metric, because no one data point can successfully or satisfactorily tell you whether your program is working. Instead, you need to create an array of metrics that are selected from four primary buckets:


1. Consumption Metrics
This is the most fundamental type of content metric,...


Via Martin Gysler, Beth Kanter
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29 Brilliant Minds Share Uncommon Content Strategy Advice and Tips

29 Brilliant Minds Share Uncommon Content Strategy Advice and Tips | Content Strategy for Associations | Scoop.it

29 brilliant though-leaders share uncommon content strategy advice and tips.

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Web Analytics: What Is It Good For? | Meet Content

Web Analytics: What Is It Good For? | Meet Content | Content Strategy for Associations | Scoop.it
Web analytics is the “so what?” of content strategy, allowing us to quantitatively evaluate content quality. Be smart about how you use it.
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Free vs. Paid: Will Your Members Still Love You? - featured web articles

Free vs. Paid: Will Your Members Still Love You? - featured web articles | Content Strategy for Associations | Scoop.it
by Allison King


When were talking about using social media as part of a content strategy, we are talking about having free content out there.
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Keywords get readers to your brilliant prose

Keywords get readers to your brilliant prose | Content Strategy for Associations | Scoop.it
Keyword density is a term than makes the writer in me cringe. The need to repeat a specific word or phrase goes against everything I was taught, it equates with boring, uninspired, unimaginative co...
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Five Conference Technology Mindsets

Five Conference Technology Mindsets | Content Strategy for Associations | Scoop.it
Five conference technology mindsets that can play havoc with most organizations.

Via Robert H. Rich, Ph.D., CAE
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This is a nice realistic look at what often shapes bad technology decisions around meetings.

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Robert H. Rich, Ph.D., CAE's curator insight, December 19, 2012 3:32 PM

This is a nice realistic look at what often shapes bad technology decisions around meetings.

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Content Strategy for 2013: An Association Growth Strategy

Are you already looking ahead to the coming year and what your content strategy will look like?

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Fixing A Broken User Experience | Smashing UX Design

Fixing A Broken User Experience | Smashing UX Design | Content Strategy for Associations | Scoop.it
Your organization will need to figure out how to unify the whole product experience, either by bringing the old products up to par with the new or by bringing your new efforts in line with existing ones.
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Confab 2012: A Methodology for the Madness - Scatter/Gather: a Razorfish blog about content strategy, pop culture and human behavior

Confab 2012: A Methodology for the Madness - Scatter/Gather: a Razorfish blog about content strategy, pop culture and human behavior | Content Strategy for Associations | Scoop.it

Develop methodologies tailored to your needs...

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