Content Strategy |Brand Development |Organic SEO
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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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Are You Making These Mistakes With Your Content?

Are You Making These Mistakes With Your Content? | Content Strategy |Brand Development |Organic SEO | Scoop.it

Content is a good word with a lot of meanings. It means significance, substantive information, topics. Depending on the use, it also means agreeing, satisfied or gratified. Put into a single definition, content could be, “Topics that provide a large amount of significant information and satisfy the needs of the reader.” Ooo – we like the sound of that!

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The Search for the Google of the Social Graph

The Search for the Google of the Social Graph | Content Strategy |Brand Development |Organic SEO | Scoop.it
 Mark Johnson, CEO ZiteSearch is the great triumph of computer science and mathematics. A multi-billion dollar industry was built from ...

 

What a wonderful post. Mark Jhonson asks four valuable questions and challenges. How to find untiy within our social networks and graph them... basically "What’s needed is something which links up these islands, where we all live part of the time, into a single, contiguous nation."

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I Really Want to Buy This From You... But You Forgot Something

I Really Want to Buy This From You... But You Forgot Something | Content Strategy |Brand Development |Organic SEO | Scoop.it

Here's our latest post about Trust & Conversion Marketing...

 

As an international SEO and copywriting company, we deal with businesses all over the globe. Therefore, I can say with absolute certainty that a lack of converting content and calls to action are not unique to the U.S.

 

Whether you’re dealing with sites in France, the Netherlands, Italy or Egypt, the thought process appears to be the same. “Converting? What do you mean converting? I built the site. The visitors come. They pay. It’s simple!”

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What to do When Link Building is not enough to Outrank Competitors

What to do When Link Building is not enough to Outrank Competitors | Content Strategy |Brand Development |Organic SEO | Scoop.it

This is an Aweome post!! Jason covers things like:

Become more relevant

Drive interactions

Generate more activity

Improve your SERP listing’s click-through rate

Build Strong Internal Links through Support Pages

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Level343's comment, March 29, 2012 8:11 PM
You're welcome Gerrit ;)
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Link Building Networks Fall to the Mighty Hand of Google

Link Building Networks Fall to the Mighty Hand of Google | Content Strategy |Brand Development |Organic SEO | Scoop.it
Last week we saw some big changes from Google as they continue to update their algorithms and the way they rank web sites.

 

Effective Link Building for the Future

Guest Blog Posting (Top Choice!)

Press Releases & Article Marketing (Arguable)

YouTube and Social Bookmarking (Favorite choice)

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ROI Driven SEO – 3 Powerful Tips to Effectively Convert Your SEO Traffic

ROI Driven SEO – 3 Powerful Tips to Effectively Convert Your SEO Traffic | Content Strategy |Brand Development |Organic SEO | Scoop.it
This month at conversion conference, I covered a session on the interplay between CRO and SEO.  It was great to ...

 

Over optimization of websites is now a thing of the past. With all the hats that SEOs have been used to wearing – there’s one more addition to the hat collection – user experience and conversion optimization hat! However, this is one hat that’s going to drive SEO Revenue and prove once again that SEO is one of the highest ROI marketing tactics.

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Google’s semantic search set to revolutionise SEO

Google’s semantic search set to revolutionise SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it
Well co-ordinated press releases over the past couple of weeks provide a hint at what Google has up its sleeve.

 

We’ve become complacent as to how good Google is at achieving its stated objective of organising the world’s information. We forget about an internet pre-Google where one had to rely on Lycos, Yahoo, AltaVista, AskJeeves etc. – when Google appeared it revolutionised everything, we embraced it because it seemed to get to some information of relevance quicker than the other engines.

 

In reality we didn’t really know what we were looking for, Google simply refined what was already out there and provided results which were slightly more aligned to what we thought we needed.

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Three Keyword Pitfalls Sure to Kill Your SEO Efforts

Three Keyword Pitfalls Sure to Kill Your SEO Efforts | Content Strategy |Brand Development |Organic SEO | Scoop.it
Search Engine Marketing - Three Keyword Pitfalls Sure to Kill Your SEO Efforts...

 

"Doing keyword research is like being a detective: you're always searching for those tiny but valuable clues that decide the fate and future of a case you are handling," writes Lior Levin in an article at MarketingProfs.


Via Fabrizio Faraco
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24 Ways To Make Life Hard For Your SEO Team

24 Ways To Make Life Hard For Your SEO Team | Content Strategy |Brand Development |Organic SEO | Scoop.it
While the industry is maturing, SEO still remains a largely misunderstood discipline. There are three main reasons for this: The search engines keep the details of their ranking algorithms private.

 

We've used Covario...interesting aspects you don't have elsewhere.

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How Do You Convert Readers To Buyers?

How Do You Convert Readers To Buyers? | Content Strategy |Brand Development |Organic SEO | Scoop.it

Today, I want to discuss human behavior. You can’t get any of these actions accomplished if you don’t understand how people act.

 

Human Behavior, Buyer Psychology

Eons ago, a merchant had to show their wares from the back of their wagon, then from their storefront and, most recently, from their landing pages.

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10 Reasons Business Blogging is Better than Facebook [Infographic]

10 Reasons Business Blogging is Better than Facebook [Infographic] | Content Strategy |Brand Development |Organic SEO | Scoop.it
This Friday’s infographic compares business blogging with Facebook and builds a case as to why blogging is the better marketing strategy. ...

 

Very cute infograhpic. Valid points to boot!

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What Kind of Startup Is Right for You?

What Kind of Startup Is Right for You? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Ensuring a business meshes with your passions and lifestyle is almost as important as revenue, marketing and tech. Here are 6 ways to ensure that it does.

 

Do you dream of the day you can start your own business? Take control of the reins, set your own schedule and make your own decisions?

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Content Marketing Math – Which Organic Search Metrics Count?

Content Marketing Math – Which Organic Search Metrics Count? | Content Strategy |Brand Development |Organic SEO | Scoop.it
It’s pretty easy to measure the success of one blog post, whitepaper, video, etc.

 

Most people would look at metrics like visits, views, rankings, inbound links, conversions, so on and so forth. However, how do you measure the effectiveness of an entire content marketing campaign for SEO?

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Content Curation And 12 More Content Marketing Terms Defined

Content Curation And 12 More Content Marketing Terms Defined | Content Strategy |Brand Development |Organic SEO | Scoop.it
“Social Media” is so 91 days and 42 seconds ago… Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is...

 

To me, content strategy is all about focusing on the needs of our audience. By focusing on their content needs, we are able to attract them, gain their affinity and ultimately their business. And if we’re doing a fair job, they “self-select” into a conversation, a dialogue and hopefully a relationship with us that enables them to get to know, like and trust you.

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SEO Conference Bingo Card – Get yours now

SEO Conference Bingo Card – Get yours now | Content Strategy |Brand Development |Organic SEO | Scoop.it
After attending a number of SEO conferences, I’ve made this handy bingo card. Cross them off as each occurs or is mentioned during the event.

 

Sometimes you just have to thrown in the funny stuff. This is brilliant, and yes memorable. 

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Your Blog Stinks! You Should Quit!

Your Blog Stinks! You Should Quit! | Content Strategy |Brand Development |Organic SEO | Scoop.it
Are you really giving your blog the attention it deserves? It's not going to become the resource you want it to be unless you commit to making it great. Here are some tips to improve your blog in 2012!

 

So, maybe it’s time to reconsider whether you’re actually going to make your first million in blogging. Maybe it’s time to rethink whether the you’ll be able to quit your job in 2012 to become the next Pete Cashmore of the Web. Maybe it’s time to…well…quit.

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The Different Levels of Linkbuilding

The Different Levels of Linkbuilding | Content Strategy |Brand Development |Organic SEO | Scoop.it
First and foremost, I would just like to say that linkbuilding is here to stay.

 

Interesting break down... but do-able don't you think?


I’ve separated linkbuilding to three levels. This post may not cover all linkbuilding strategies but so far here’s the breakdown:

 

Tier 1 - Guest posting, Broken Linkbuilding, Citation Requests

 

Tier 2 - Directory Listing, Article Submission, In-content Link Exchange

 

Tier 3 - Forum posting, Blog Commenting, Social Bookmarking, Profile Linkbuilding

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Linkbuilding Like a Nerd #SESNY

Linkbuilding Like a Nerd #SESNY | Content Strategy |Brand Development |Organic SEO | Scoop.it
Discover how to evaluate your link situation and develop a linkbuilding plan in this post recapping the SES New York Session Linkbuilding Essentials.

 

It will come as no surprise that we're huge fans of Debra Mastaler, with that said since we missed her at SESNY this is the next best thing...

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Why A Diverse Link Profile Is More Critical Than Ever

Why A Diverse Link Profile Is More Critical Than Ever | Content Strategy |Brand Development |Organic SEO | Scoop.it
I really hate reading articles where people say “I told you so” or blast someone’s techniques, but the recent crackdown and deindexing of blog networks is a great lesson in what can happen if you rely on any one method in link building. I know people...

 

Great post by Julie...Here's the reality of link building. "Where To Get Links
For a diverse profile, it’s all about getting your content out there through the use of social media, guest posting, reviews, and many other forms of interaction." 

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The Hidden Guide to Using Twitter Effectively

The Hidden Guide to Using Twitter Effectively | Content Strategy |Brand Development |Organic SEO | Scoop.it
When it comes to social media, there is not that much hidden about how it all works. The issue is that sometimes the information is hard to find in one place. We are going to unearth some commonly unanswered questions in standard Twitter..

 

Great post on what, how & why to use Twitter effectively.

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How to Unoptimize Your Content for Maximum Rankings

How to Unoptimize Your Content for Maximum Rankings | Content Strategy |Brand Development |Organic SEO | Scoop.it
It's often said that you should simply write great content for your users in order to do well from an SEO perspective.

 

I think it should be more correctly stated as: “Write great content about a topic that your users care about and which few have done a good job addressing”.

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Buyer Psychology and the Effects of Influence

Buyer Psychology and the Effects of Influence | Content Strategy |Brand Development |Organic SEO | Scoop.it

Last Thursday we posted the article “How Do You Convert Readers to Buyers?” and discussed a few options to do just that. At the end of the article, I made a promise to you that we’d dive deeper into the subject of buyer psychology and the behaviors that make people click. One thing about me, you can’t say I don’t keep my promises…

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10 Must-read Copywriting and Online Marketing Articles From 2011

10 Must-read Copywriting and Online Marketing Articles From 2011 | Content Strategy |Brand Development |Organic SEO | Scoop.it
It's that time of year again: time to look back at the previous year and the great ideas that were generated in the areas of copywriting and online marketing.

 

Okay this is shameless promotion... but when you are a small company with less than 5 employees you have to learn to become your best cheerleader. No excuses. Look at #4 :)

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Klout Doesn't Really Measure Influence [STUDY]

Klout Doesn't Really Measure Influence [STUDY] | Content Strategy |Brand Development |Organic SEO | Scoop.it
A study about digital influence says Klout and other social media measurement tools don't define how users influence their networks.

 

Solis came up with his own definition of digital influence: “the ability to cause effect, change behavior, and drive measurable outcomes online.” Solis conducted qualitative research by interviewing vendors, conducting software demos, and reviewing brands with piloted digital influence programs.

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How Google's Semantic Search Will Change SEO

How Google's Semantic Search Will Change SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google's recent revelation of a semantic approach to search results may mean big changes for search marketers and brands. Here's a look at what's at stake.

 

What Is Semantic Search?

 

Semantic search uses artificial intelligence in order to understand the searcher’s intent and the meaning of the query rather than parsing through keywords like a dictionary. When you search now, Google gives you results based solely on the text and the keywords that you put in that search. Essentially, Google gives you its best guess.

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