Content Strategy |Brand Development |Organic SEO
23.4K views | +0 today
Follow
Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
Curated by Level343
Your new post is loading...
Your new post is loading...
Scooped by Level343
Scoop.it!

Free is Not a Benefit

Free is Not a Benefit | Content Strategy |Brand Development |Organic SEO | Scoop.it
It’s a feature. We think it’s a benefit because we know what we offer has value. It benefits from our experience and it’s designed to get someone to act on something. Yet our prospects and users have not discovered any of that yet.

 

As a side note: It’s interesting to note that in Italian free is gratis (from Lat. variation of gratiis, out of kindness, orig. ablative plural of gratia, which means favor).

more...
No comment yet.
Scooped by Level343
Scoop.it!

Companies shifting to create content marketing that appeals to consumers over search engines

Companies shifting to create content marketing that appeals to consumers over search engines | Content Strategy |Brand Development |Organic SEO | Scoop.it
The 2012 Digital Content Marketing Survey found that an increasing amount of companies want website content that's focused on providing a quality user experience.

 

According to the survey, 18 percent of respondents said is critical that content is developed purely for readers. Just 3 percent said their SEO content should be developed to prioritize search-friendliness above user experience. Thirty-seven percent landed somewhere in the middle, looking for content that is appealing to consumers and search crawlers alike.

more...
Level343's comment, April 23, 2012 4:17 PM
Thanks @Henneke :)
Scooped by Level343
Scoop.it!

Going With the Flow: Google’s Secret Switch to the Next Wave of Networking

Going With the Flow: Google’s Secret Switch to the Next Wave of Networking | Content Strategy |Brand Development |Organic SEO | Scoop.it
In early 1999, an associate computer science professor at UC Santa Barbara climbed the steps to the second floor headquarters of a small sta...

 

Finally Google is being transparent...Matt Cutts seems to be happy about this. 

more...
No comment yet.
Scooped by Level343
Scoop.it!

Navigating Local Search in a Post Venice World

Navigating Local Search in a Post Venice World | Content Strategy |Brand Development |Organic SEO | Scoop.it
Last month I shared the following SERP and questioned whether the first result was a newly formatted blended result or a local pack result.

 

In case you were sleeping under a rock Google has announced a major update. Actually my fault for not posting this sooner. But Venice is here and this is what it does. Great post by Mike Wilton.

more...
No comment yet.
Scooped by Level343
Scoop.it!

How To Structure Your Organization For SEO Success

How To Structure Your Organization For SEO Success | Content Strategy |Brand Development |Organic SEO | Scoop.it
At SMX West, I sat in on a panel with Adobe’s Warren Lee and he offered some great insights on Enterprise SEO.

 

This resonates with my team... 

 

2. Maintaining Focus On The Critical Initiatives

 

The solution to finding a balanced level of service is developing a team culture where project priorities are driven by data & results and supported by effective training, processes, and communication with stakeholders.

more...
No comment yet.
Scooped by Level343
Scoop.it!

How to Create a Great Content Strategy for an Established Website

How to Create a Great Content Strategy for an Established Website | Content Strategy |Brand Development |Organic SEO | Scoop.it
Making sure you have content dedicated to the highest search volume primary and secondary keywords in your space is essential. Here’s one strategy to Panda proof and better optimize your site to grab more of the long tail traffic in your space.

 

Great post by Bonnie Stefanick. Personally I would add another pragraph about conversion. But overall great tips and indepth advice.

more...
No comment yet.
Scooped by Level343
Scoop.it!

7 Ways to Use Visitor Intelligence in SEO & Marketing

7 Ways to Use Visitor Intelligence in SEO & Marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
Ready to take SEO to the next level? Visitor intelligence helps you consistently determine the quality of your website’s visitors and leads. Scan, review, and segment that traffic to give you more information to analyze your visitors and leads.

 

With SEO becoming harder and more complicated to measure and predict, a more comprehensive data approach is required to give you the insight into what’s actually moving the needle for your business. Traditional SEO solutions are lacking the connection between SEO KPIs and visitor intelligence. Find a system that provides insight to both, because rank data is just not enough.

more...
No comment yet.
Scooped by Level343
Scoop.it!

How to Understand Keywords in Searcher Context

How to Understand Keywords in Searcher Context | Content Strategy |Brand Development |Organic SEO | Scoop.it
Is it possible for SEO professionals to understand searcher context based purely on keyword research data?

 

I am not saying to discount keyword research tools. I have used them since 1995. They provide useful data, particularly for labeling. But I urge SEO professionals to consider alternative means of understanding searcher context.

 

Field studies
User interviews
Usability testing
Observing users/searchers in their “natural” search environment
Diary studies

more...
No comment yet.
Scooped by Level343
Scoop.it!

The Secrets Behind Content With 10,000+ Shares

The Secrets Behind Content With 10,000+ Shares | Content Strategy |Brand Development |Organic SEO | Scoop.it
What makes content go viral? Learn the 5 key traits shared by the Web's most popular content.

 

Good content is the currency of a website; it buys authority and social capital in the form of links, likes, shares and mentions. Those that do it well are heavily rewarded, and those that don’t will soon be left in the dust. We’ve been hearing the phrase “Content is King” for years now, but we’re slowly entering an era where “Remarkable Content is Everything.”

more...
No comment yet.
Scooped by Level343
Scoop.it!

Why Marketers Should Invest in Visual Content Creation

Why Marketers Should Invest in Visual Content Creation | Content Strategy |Brand Development |Organic SEO | Scoop.it
Learn why visual content is a critical part of your content creation strategy.

 

Gives Your Brand an Identity

Visual content draws people in, letting viewers better understand your brand's identity. The way the new Facebook timeline is set up, for example, companies have the opportunity to share their company history visually, like Coca-Cola has done below.

more...
No comment yet.
Scooped by Level343
Scoop.it!

5 Ethical Long-Term Link Building Techniques Guaranteed to Work

5 Ethical Long-Term Link Building Techniques Guaranteed to Work | Content Strategy |Brand Development |Organic SEO | Scoop.it
5 ethical long-term link building techniques guaranteed to work. Most of these techniques I’ll be using with my website, so I figured I’ll share them first.

 

The key to SEO success is to be as ethical as possible; every search engine I know of has advocated this, and all the trends have proved to be in favor of those who are ethical.

more...
No comment yet.
Scooped by Level343
Scoop.it!

The Three Stooges of SEO Consultancy When it Comes to Successful Content Marketing

The Three Stooges of SEO Consultancy When it Comes to Successful Content Marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
SEO experts may know content is key to search visibility and other internet marketing goals, but not all consultants are on the same page. Don't let Larry, Moe or Curly get in the way of your content marketing campaign.

 

Marketing scene hits a nerve with you, it’s time to think outside the box about how you can generate new business. A little research will help you begin to see some value in content marketing.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Hubspot’s Conversion Assists Report: New Insights on Inbound Marketing

Hubspot’s Conversion Assists Report: New Insights on Inbound Marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
In my inbound marketing agency, the bottom of my sales funnel and my bottom line have a distinctly one-to-one kind of relationship.

 

PLP are something we insist on at Level343...

more...
No comment yet.
Scooped by Level343
Scoop.it!

Required Research for Better Blogger Outreach Pitches

Required Research for Better Blogger Outreach Pitches | Content Strategy |Brand Development |Organic SEO | Scoop.it
Successful blogger outreach starts WAY before you send a pitch. Master the 4 research stages that will help you provide a mutual benefit to bloggers and place your content.
more...
No comment yet.
Scooped by Level343
Scoop.it!

4 Ways To Create Brand Content People Actually Care About

4 Ways To Create Brand Content People Actually Care About | Content Strategy |Brand Development |Organic SEO | Scoop.it
Whether your goal is to galvanize public awareness around an important social issue or showcase new spring denim colors, aim to deliver relevant, sharable content for your customer across multiple touch points that connect to their life moments.

 

The numbers game (fans, followers, traffic, sign-ups, sales) will always fail as long as we fail to connect to what the customer cares about: footwear that makes a difference, a travel experience that makes flying fun, fresh food and great music.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Real SEO Specialists: Finding the Needle in the Hay Stack

Real SEO Specialists: Finding the Needle in the Hay Stack | Content Strategy |Brand Development |Organic SEO | Scoop.it
Yes. There are such things as real (i.e. legitimate) SEO specialists, practitioners, and companies, believe it or not. Lately, however, we’ve met many potential clients who are starting to wonder.

 

Can you guarantee ranking?

 

No. Quite simply, there is no way to guarantee top ranking and deliver, especially on legitimate, valuable key terms. An SEO company spouting guarantees isn’t worth your time. Having said that, there are companies that offer “paid upon placement” business models. You pay a base amount for the services and then additional amounts for higher rankings.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Google Semantic Search and SEO

Google Semantic Search and SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it

According to a recent article from The Wall Street Journal, Google announced plans to raise the bar even more by moving to a semantic search technology, which, according to Amit Singhal from Google, will take the experience to a higher level:


"Google Inc. GOOG is giving its tried-and-true Web-search formula a makeover as it tries to fix the shortcomings of today's technology and maintain its dominant market share.

 

Over the next few months, Google's search engine will begin spitting out more than a list of blue Web links. It will also present more facts and direct answers to queries at the top of the search-results page."

more...
No comment yet.
Scooped by Level343
Scoop.it!

4 Reasons to Deploy Content Marketing

4 Reasons to Deploy Content Marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
There are many content marketing evangelists out there and you can certainly add Kuno to that list.

 

A simple short list to remind you use content marketing. It's your best offense & defense against the competition. 

more...
No comment yet.
Scooped by Level343
Scoop.it!

Social Media, Optimization and Conversions are New? Not Likely.

Social Media, Optimization and Conversions are New? Not Likely. | Content Strategy |Brand Development |Organic SEO | Scoop.it
Facebook bought Instagram for $1 billion, proving once again that Mark Zuckerberg is either one of the luckiest business leaders or one of the best – depending on whom you talk to, of course.

 

Welcome to the Circle of Life

 

Marketers, including myself, often talk about the change in buyer personas. The newest generations are quite different from the ones originally foraging into new technology. –But what are we really looking at? What are we really seeing?

more...
No comment yet.
Scooped by Level343
Scoop.it!

How Google Might Index Link Behavior Information

How Google Might Index Link Behavior Information | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google may now be indexing the behaviors associated with links, such as whether a click might open in a new window, or display additional information on the same page.

 

Given Google’s move towards building their own Chrome Browser and providing access to web pages via alternative screens such as those on smart phones and other handheld devices and television screens, it makes sense for the search engine to capture this kind of information as well.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Team Hallam Top Tips: Google Analytics

Team Hallam Top Tips: Google Analytics | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google Analytics It's free, it will pretty much fill the analytics needs of most businesses, it can help you make informed business dec...

 

A nice list of various posts in order to learn and rad about Google Analytics. Great job Wayne :)

more...
No comment yet.
Scooped by Level343
Scoop.it!

Do You Need All That Data?

Do You Need All That Data? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Organizations love data: numbers, reports, trend lines, graphs, spreadsheets — the more the better.

 

Let's look at a quick case study: For many years the CEO of a premier consumer products company insisted on a monthly business review process that was highly data-intensive. At its core was a "book" that contained cost and sales data for every product sold in the company, broken down by business unit, channel, geography, and consumer segment.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Declutter Your Website For Better Conversion Rates

Declutter Your Website For Better Conversion Rates | Content Strategy |Brand Development |Organic SEO | Scoop.it
Conversion expert Sherice explains how to de-clutter your website and improve conversion rates in 5 simple steps.

 

1 – Plan Your Website Backwards

 

To achieve this, plan your website around the result you want to achieve, rather than throwing text and images on the page without a concrete idea of the end goal. One tool that can help with this process is wire-framing software. Although typically used by web designers to lay out and determine the functionality of a site before a single pixel is pushed, wire-framing programs can help you easily determine what “must have” elements of your site go first, and can help you eliminate clutter.

more...
No comment yet.
Scooped by Level343
Scoop.it!

4 Common Copywriting Mistakes Everyone Makes

4 Common Copywriting Mistakes Everyone Makes | Content Strategy |Brand Development |Organic SEO | Scoop.it
Seasoned copywriter gives you the heads-up on 4 common writing mistakes and how to spot them...

 

I don’t care who you are; everyone makes mistakes in writing copy. Even the professionals who have to look at the copy with a jaundiced eye and tweak things. This is why we have drafts: because perfection seldom happens the first time around.

more...
No comment yet.
Scooped by Level343
Scoop.it!

5 PPC Account Optimization Tactics

5 PPC Account Optimization Tactics | Content Strategy |Brand Development |Organic SEO | Scoop.it
Falling into the complacency of ongoing optimization with your search accounts can leave opportunity and money on the table. A close evaluation of your account can turn something good into something great and give your account a needed kick-start.

 

Landing Page Analysis

Because much of a landing page’s quality depends on goals that are often managed by multiple teams, this is an area where it can be harder to implement substantial changes. However, any audit that does not pay close attention to landing pages will fail to address potential gains in quality score and conversion rate, metrics that you can't overlook.

more...
No comment yet.