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Information Geographies » Age of Internet Empires

Information Geographies » Age of Internet Empires | Content Strategy | Scoop.it
Claudette de la Cruz Wilson's insight:

"Google is the most visited website in most of Europe, North America, and Oceania. Facebook, in contrast, is the most visited website in most of the Middle East and North Africa, as well as much of the Spanish-speaking Americas."

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Forget the Funnel, Use the Sales Radar to Find the Invisible Sale

Forget the Funnel, Use the Sales Radar to Find the Invisible Sale | Content Strategy | Scoop.it
Sales - I once had to call on a prospect 52 times before we were invited to pitch. But the last client I picked up at my current firm took exactly one ...
Claudette de la Cruz Wilson's insight:

Make better use of your time by using the Sales Radar approach.  By tracking and recording prospects' online behavior, you get a far more accurate picture of their true wants and needs.

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Einstein Told Me the Secret to Effective Online Marketing

Einstein Told Me the Secret to Effective Online Marketing | Content Strategy | Scoop.it
Content - I got to interview Albert Einstein. It was insane. And he told me the secret to online content! Here's how it all went down.
Claudette de la Cruz Wilson's insight:

Einstein confirms that if your content and/or design isn't working, change it. After all, doing the same thing over and over again and expecting different results is the definition of insanity.

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MarketingSherpa Lead Gen Summit 2013 - Why a Website's Work is Never Done if You Want Lasting Results

MarketingSherpa Lead Gen Summit 2013 - Why a Website's Work is Never Done if You Want Lasting Results | Content Strategy | Scoop.it
MarketingSherpa Lead Gen Summit 2013 - Why a Website's Work is Never Done if You Want Lasting Results | Find Customers. Keep Customers.
Claudette de la Cruz Wilson's insight:

On the topic of websites, "The only way to see progress is to keep at it." #MarketingSherpa #LeadGen #ContentStrategy

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7 Things Really Amazing Communicators Do

7 Things Really Amazing Communicators Do | Content Strategy | Scoop.it
Want to be successful? You have to communicate effectively. Here are 7 practices to master.
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10 Ways to Write Damn Good Copy

10 Ways to Write Damn Good Copy | Content Strategy | Scoop.it
Writing effective copy is both an art and a science. It's an art because it requires creativity, a sense of beauty and style -- a certain aptitude, mast
Claudette de la Cruz Wilson's insight:

Demian Farnsworth poignantly explains, "In bad copy, one (or both) of these elements are missing. In good copy, they are both abundant." This piece reminded me and affirmed that the 'storytelling' approach is only one of many effective ways to write copy.

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