Content Strategy
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Rescooped by Collin Wong from The MarTech Digest
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Understanding the Content Marketing Strategy - infographic - Digital Information World | #TheMarketingTechAlert

Understanding the Content Marketing Strategy - infographic - Digital Information World | #TheMarketingTechAlert | Content Strategy | Scoop.it
Whether you have a new campaign to launch, and upcoming event, or you need enterprise-level assistance, the following infographic can guide you through and help you make a difference on any scale.

 

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CYDigital's curator insight, April 8, 2014 3:13 PM

Content Strategy 101. Basic material for the newbie.

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What is Content Strategy? | Distilled

What is Content Strategy? | Distilled | Content Strategy | Scoop.it
A content strategy flips the tables on traditional, linear marketing by defining the process and then securing the right resources for producing a consistent stream of content mapped to buyer needs across all phases of the ...
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Rescooped by Collin Wong from The MarTech Digest
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Why You Should Discuss Content Marketing Strategy Before Tactics - CMI | #TheMarketingTechAlert

Why You Should Discuss Content Marketing Strategy Before Tactics - CMI | #TheMarketingTechAlert | Content Strategy | Scoop.it

Basic/ Digest...

 

Any time the issue of whether to pursue a content marketing strategy comes up, the following questions should be asked:

-- >  Why do we want to participate in content marketing?

-- >  Who do we need to convince that our content marketing will be valuable? 

-- >  What investments are required to make your content marketing effective?

-- >  How innovative is your organization?

-- >  How will customers and prospects potentially benefit from your efforts?

-- >  Where will people be looking for this content?

-- >  What risks are involved?

 

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CYDigital's curator insight, January 12, 2014 7:24 PM

Basic questions to help you self-audit your thinking before diving in and spending. Not rocket science, but common sense.

Hanin Abu Al Rub's curator insight, January 13, 2014 7:58 AM

Informative...

Gerry Robert's curator insight, January 14, 2014 6:09 PM

Authors who do content marketing earn 10 times more than traditional authors. Great advice.