Content Strategy Examined
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Content Strategy Examined
Usefulness from the web on Content Strategy and storytelling.
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How to publish less crap: An introduction to content strategy

How to publish less crap: An introduction to content strategy | Content Strategy Examined | Scoop.it
A straightforward introduction web content strategy - including why you need content strategy, what content strategy is, the key elements of content strategy, and a simple template for running a web content strategy project from start to finish.
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Content strategy before content marketing - Content Company

Content strategy before content marketing - Content Company | Content Strategy Examined | Scoop.it
“1. Thinking of all content only as a lead-generation tool means that content for non-customers is prioritized over content that will benefit the audiences the organization already has. 

"2. Too much focus on content marketing results in two separate streams of content. Marketers create and manage polished, SEO-rich but shallow content. Subject matter experts create the organization’s products, programs, services, tools, and other offerings. This content is deep and useful but isn’t always created with an audience in mind.”
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“1. Thinking of all content only as a lead-generation tool means that content for non-customers is prioritized over content that will benefit the audiences the organization already has. 

 "2. Too much focus on content marketing results in two separate streams of content. Marketers create and manage polished, SEO-rich but shallow content. Subject matter experts create the organization’s products, programs, services, tools, and other offerings. This content is deep and useful but isn’t always created with an audience in mind.”
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No More FAQs: Create Purposeful Information for a More Effective User Experience

No More FAQs: Create Purposeful Information for a More Effective User Experience | Content Strategy Examined | Scoop.it
The trouble is, this approach to documentation-by-FAQ has problems, and the information is about as far from being purposeful as it’s possible to get.
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"The trouble is, this approach to documentation-by-FAQ has problems, and the information is about as far from being purposeful as it’s possible to get."
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Convince Your Client to Put Content First - GatherContent: A blog about content strategy and development

Convince Your Client to Put Content First - GatherContent: A blog about content strategy and development | Content Strategy Examined | Scoop.it
Impactful, effective content has to be planned. This post is all you need to convince your clients that a content first approach is the way to go.
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Content behaving badly 
(what to do when the sh*t hits the fan) - GatherContent: A blog about content strategy and development

Content behaving badly 
(what to do when the sh*t hits the fan) - GatherContent: A blog about content strategy and development | Content Strategy Examined | Scoop.it
Learn how to deal with frustrating web project content scenarios with examples from Sally Bagshaw.
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Great, actionable tips.

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The Prepared Writer's Process for Creating Excellent Content Every Day - Copyblogger

The Prepared Writer's Process for Creating Excellent Content Every Day - Copyblogger | Content Strategy Examined | Scoop.it
Do you want to create remarkable content every day? Even when you feel overwhelmed or out of ideas? The Wellness Mama shows you how.
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What makes good information design?

What makes good information design? | Content Strategy Examined | Scoop.it
Want to keep in the loop with content news and get regular content advice? Sign up for the Sticky Content blog and you'll get notified every time we post something new.
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The 3 A's of infographic best practice

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Writing for the user

In my post ‘ Push vs pull content ’, I talked about internet users ‘pulling’ information to them. Users have something they want to do, something they need. They think of a word or phrase,...
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Developing a Content Strategy like a Fortune 500 Brand - Kaiserthesage

Developing a Content Strategy like a Fortune 500 Brand - Kaiserthesage | Content Strategy Examined | Scoop.it

Nice seven point steps to getting the basics in place

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Why Content Marketing Fails Without Strategy

Why Content Marketing Fails Without Strategy | Content Strategy Examined | Scoop.it
In this episode, Robert and Joe discuss the Omnicom/Publicis breakup. They also touch on how PR plays into Google's Panda algorithm. In addition, they discuss the future of marketing apps, elaborat...
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A 4-Step Guide To Evangelizing Content Within Your Brand

A 4-Step Guide To Evangelizing Content Within Your Brand | Content Strategy Examined | Scoop.it
When Kathleen Matthews wanted to pitch the idea of content marketing to her employer, Marriott International, she walked straight into Bill Marriott's office. She told the then 76-year-old man that Marriott should have a blog, and he should write it.
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People Skills for Web Workers

People Skills for Web Workers | Content Strategy Examined | Scoop.it
The web touches everything an organization does—marketing to customer service, product development to branding, internal communications to recruitment. This is the era of cross-platform digital services, fast networks, and mobile devices. Sounds like the ideal time to be a person who makes websites. So why do we feel frustrated so often? Why do we experience burnout or depression? What makes it difficult to do work that has meaning, that satisfies us? Two words: people skills. Frequent ALA author Jonathan Kahn explains why they matter, and how improving our people skills will give us tools to facilitate collaboration, creating opportunities to improve our work, our organizations, and maybe even our world.
Joseph Phillips's insight:

"Listening is a superpower. When you listen to someone with empathy, you meet their need for understanding, which makes them more likely to listen to you. When you see shared humanity—that is, when you realize the person you’re talking to is a human being—you can always find common ground."

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How to Build a Content Strategy Discipline in a Small Organization » The @GatherContent Blog

How to Build a Content Strategy Discipline in a Small Organization » The @GatherContent Blog | Content Strategy Examined | Scoop.it
The easier way to collect and structure content for your web projects.
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How to Audit Your Content: 5 Essential Steps

How to Audit Your Content: 5 Essential Steps | Content Strategy Examined | Scoop.it
What content problems do you most want to address? Choose your audit’s main goal accordingly; your goal determines everything you do in your inventory and audit.

For example, if your goal is to figure out how to organize the content you’ll bring into a new CMS, you may want to spend zero time evaluating messages for consistency.
Joseph Phillips's insight:
"What content problems do you most want to address? Choose your audit’s main goal accordingly; your goal determines everything you do in your inventory and audit. 

"For example, if your goal is to figure out how to organize the content you’ll bring into a new CMS, you may want to spend zero time evaluating messages for consistency."
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Introducing a process to support the creation of clear, relevant and consistent content – GatherContent Blog

Introducing a process to support the creation of clear, relevant and consistent content – GatherContent Blog | Content Strategy Examined | Scoop.it
How do you approach the challenge of enforcing the consistent use of words and phrases in your content if you are a business with disparate content creators and multiple distribution channels?
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How do you approach the challenge of enforcing the consistent use of words and phrases in your content if you are a business with disparate content creators and multiple distribution channels?
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The Why, How and What of UX Research - Part 1

The Why, How and What of UX Research - Part 1 | Content Strategy Examined | Scoop.it
Whether knowingly or unknowingly, you've used qualitative feedback it in the past. After reading this article, you will do it knowingly, using the right methods and leverage the right tools to do i...
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Introducing the Content Marketing Team Matrix

Introducing the Content Marketing Team Matrix | Content Strategy Examined | Scoop.it
A few months ago I created the Periodic Table of Content Marketing, to provide a handy – and hopefully helpful - cut-out-and-keep guide for content professionals.
Joseph Phillips's insight:

Useful visualisation of complexity of Content Marketing.

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Tips for creating your own style guide - Content Desk

Tips for creating your own style guide - Content Desk | Content Strategy Examined | Scoop.it
Tips for creating an in-house style guide
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How responsive design is changing the way content producers work | Firehead

How responsive design is changing the way content producers work | Firehead | Content Strategy Examined | Scoop.it
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Cut Your Content in Half: How to Write Less and Say More

Cut Your Content in Half: How to Write Less and Say More | Content Strategy Examined | Scoop.it
Learn how to write less and say more.
Joseph Phillips's insight:

"You and your audience have something in common: You want to write less, and they want to read less."

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Web Content Planning: Are you really content-first?

Web Content Planning: Are you really content-first? | Content Strategy Examined | Scoop.it
The easier way to collect and structure content for your web projects.
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Useful refresher check list

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The Complete Guide to Choosing a Content Calendar

The Complete Guide to Choosing a Content Calendar | Content Strategy Examined | Scoop.it
All the tools, templates, tips, and more for choosing a content calendar for your blog posts and social media updates.
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Sharise Cunningham's curator insight, May 21, 2014 5:59 AM

Wish I had this single resource way back when I first started creating content calendars! If you're in charge of content creation/curation, this is definitely worth a few minutes of your time now, to save more of it later. 

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Commitment and content strategy | Appropriate, Inc.

Commitment and content strategy | Appropriate, Inc. | Content Strategy Examined | Scoop.it
At the core of content strategy is commitment to sustainable work. At charity: water, that work includes drilling wells and donor communications.
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The Most Underrated Skill for Creatives? Empathy.

The Most Underrated Skill for Creatives? Empathy. | Content Strategy Examined | Scoop.it
The entrepreneurs and creatives who make a lasting impact often aren’t the most talented, they are the most empathetic.
Joseph Phillips's insight:

"If you spend time observing and talking with people who use your product or service, fantastic creative ideas start to appear. Also, features you once thought were critical become irrelevant as your audience tells you what their true emotions are behind the decisions they make. None of this happens in front of a whiteboard in the comfort of your office."

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Why Content Marketers Need to Stop Chasing Pageviews

Why Content Marketers Need to Stop Chasing Pageviews | Content Strategy Examined | Scoop.it
Since the dawn of the internet, advertisers and publishers based the value of a website on two imperfect metrics: Unique visitors and pageviews.
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