Content strategy
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Content strategy
The practice of planning for content creation, delivery, and governance
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21 killer ideas to get free publicity

Here are 21 ideas you can use to get free publicity. With these PR tips you'll be able to make publicity a major part of your marketing mix.
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The Only 5 Content Marketing Metrics that Matter - Engage

The Only 5 Content Marketing Metrics that Matter - Engage | Content strategy | Scoop.it
We prioritize our daily lives based on what we'll be measured on by our boss, our client, or ourselves. But what if what we're being measured on is unclear, misguided, or just plain worthless?
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How to measure the success of your content strategy - Switched on ...

How to measure the success of your content strategy - Switched on ... | Content strategy | Scoop.it
However, when it comes to strategy, measuring and tracking content metrics are exceptionally important. Why? Measuring allows you to continually refine your strategy to ensure you're moving towards your bigger goals.
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Why You Need a Content Marketing Strategy

Why You Need a Content Marketing Strategy | Content strategy | Scoop.it
Google sites handle about 88 billion searches each month. YouTube is the second most popular search engine second only to Google. Facebook is now over 600 million users. Twitter has nearly 200 million accounts. LinkedIn is at 101 million users and FourSquare grew 3,400% in 2010.
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Content marketing: de uitgever als dienstverlener

Content marketing: de uitgever als dienstverlener | Content strategy | Scoop.it
Bedrijven en merken wenden zich via diverse media steeds vaker rechtstreeks tot hun doelgroep. Moeten de echte uitgevers zich ernstig zorgen maken? Nee! Want content marketing biedt uitgevers genoeg kansen.
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Interview: Kim Caviness, VP of content at TMG

"Great content sneaks into your unconscious without your even realizing you’re making a decision to buy into it in the first place."
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A List Apart: A Checklist for Content Work

A List Apart: A Checklist for Content Work | Content strategy | Scoop.it
In content strategy, there is no playbook of generic strategies you can pick from to assemble a plan for your client or project. Instead, our discipline rests on a series of core principles about what makes content effective—what makes it work, what makes it good. Content may need to have other qualities to work within a particular project, but this list is limited to qualities shared across all sorts of content.
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Intomart GfK: 24 procent gebruikt de tablet (ook) zakelijk

Intomart GfK: 24 procent gebruikt de tablet (ook) zakelijk | Content strategy | Scoop.it
Op de tablet computers van Nederlanders, staan gemiddeld 25 apps. Ruim een kwart (26 procent) heeft er meer dan dertig, maar een grotere groep van 28 procent heeft er tussen een en tien. 7 procent ...
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6 easy steps to develop an event content marketing strategy ...

6 easy steps to develop an event content marketing strategy ... | Content strategy | Scoop.it
The article briefly outlines 6 easy how to steps to get you started on an event content marketing strategy. ... 6 easy steps to developing an event content marketing strategy. By Wighty | Published: July 1, 2011 ...
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6 Ways to Socialize Your SEO & Content Strategy

6 Ways to Socialize Your SEO & Content Strategy | Content strategy | Scoop.it
If you think about it, the convergence of search and social media is a natural and logical process: not only can social data be used to personalize search results, but social activity (such as Facebook Likes and Twitter tweets) provide crowdsourced indicators of what content is popular with actual users. It's no wonder, then, that a lot has happened in the last year or so to "socialize" search engine result pages (SERPs).
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Content is king. Maar vergeet de context niet!

Content is king. Maar vergeet de context niet! | Content strategy | Scoop.it
Kort geleden introduceerde nrc.next de nieuwe pagina 3. Een pagina die volledig in het teken staat van ‘context’. Simpel gezegd: de lezer krijgt tekst en uitleg over één actueel onderwerp (vandaag: ritueel slachten). Waarbij cijfers, technieken, verhoudingen, geschiedenis, etc. ruim aan bod komen.
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5 Key Tips for a Successful Social Media Content Strategy

These five content strategy techniques will build better relationships and earn your brand better results on the social web.
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Great book! The Elements of Content Strategy

Great book! The Elements of Content Strategy | Content strategy | Scoop.it
Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.
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Why Your Social Media Campaign is Performing at 1/7th of Its Potential

Why Your Social Media Campaign is Performing at 1/7th of Its Potential | Content strategy | Scoop.it
There are two types of social media consultants/companies out there in the netherworld of marketing – Social media professionals that know and love content marketing and social media practitioners that either don’t know or don’t care about content marketing.
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