Content Optimization, SEO and Analytics
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Where Social Media and SEO Fit in Today’s Content Marketing Mix

Where Social Media and SEO Fit in Today’s Content Marketing Mix | Content Optimization, SEO and Analytics | Scoop.it
This post will dig in to some of the realities of incorporating an integrated approach that leverage...
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This thoughtful and well-written article by Kishor Mhaskar provides clarity on the modern role of SEO in the content marketing and social media terrain.

 

Here's just one of many great quotable quotes from this blog post: "Think of SEO this way: If a customer-focused content marketing program is the sandwich, then SEO is the mayonnaise. It touches nearly everything and enhances the overall flavor of the sandwich. But on it’s own, not very appetizing."

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Free Download - The Enterprise Marketer’s Future-Proof Link Building Strategy | Marketing

Free Download - The Enterprise Marketer’s Future-Proof Link Building Strategy | Marketing | Content Optimization, SEO and Analytics | Scoop.it
Penguin 2.0 is officially released! Here’s a future proof strategy to protect your organization’s SEO and link building practices. -VPofMarketing
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This is a very easy to read ebook that can help you not only get your mind around Penguin 2.0, but how to earn links and site authority in a natural way that will keep you in you stead with Google.

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Matt Cutts: Google Penguin 2.0 Coming in 'Next Few Weeks' - Search Engine Watch

Matt Cutts: Google Penguin 2.0 Coming in 'Next Few Weeks' - Search Engine Watch | Content Optimization, SEO and Analytics | Scoop.it
There has been much speculation this week about some kind of major Google update. Google Penguin 2.0 was not the blame. But you can expect the next Penguin update in the next few weeks, Google's Distinguished Engineer Matt Cutts has confirmed.

 

"Nope, no new Penguin update this week," Cutts wrote on Twitter, later adding "…we do expect to roll out Penguin 2.0 (next generation of Penguin) sometime in the next few weeks though."


Via CYDigital, ABroaderView
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And you thought it was going to be Google Skunk.

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CYDigital's curator insight, May 13, 2013 9:14 AM

Please be aware. Once this happens, we'll get the information to you, as well as the impact on your B2B SEO efforts. In the interim, please stick with the basics: good, solid, fresh content.


  • See the article at searchenginewatch.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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Do Press Releases Help with SEO?

Do Press Releases Help with SEO? | Content Optimization, SEO and Analytics | Scoop.it
Press Releases and Search Engine Optimization There has been a lot of argument about whether press release marketing is a valid approach to improving your site’s search engine optimization.
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This post describes the debate that started when Matt Cutts said he "wouldn't expect links from press release websites to benefit your rankings," and provides commentary, insights and strategy tips.

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Email Optimization: A single word change results in a 90% lift in sign-ups | MarketingExperiments

Email Optimization: A single word change results in a 90% lift in sign-ups | MarketingExperiments | Content Optimization, SEO and Analytics | Scoop.it

Major takeaway...

 

As you can see, the treatment changing “your” to “my” resulted in a 90% lift in sign-ups.

 

“One might be inclined to label this test as a fluke, because it seems so out of proportion that one word could have such a dramatic effect. But I’ve performed the same test on multiple sites, and I’ve consistently seen lifts of 30% to 90% by simply changing the possessive determiner ‘your’ to ‘my’ in the CTA copy,” Michael explained.

 


Via CYDigital
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One word, friends. Just one word.

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CYDigital's curator insight, March 15, 2013 7:57 AM

Amazing! One simple change having such a profound impact! So (1) change the possessive, and (2) test, test, test!  Please click through for other testing results.


  • See the article at www.marketingexperiments.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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SEO Steps and Processes You Can Do Without - Search Engine Journal

SEO Steps and Processes You Can Do Without - Search Engine Journal | Content Optimization, SEO and Analytics | Scoop.it
SEO Steps and Processes You Can Do Without
Search Engine Journal
The extra aspects of SEO often occur when user experience and Google bots experience do not match up.
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Google AdWords' Breakthrough Feature Makes Offline Conversion Optimization ... - Marketing Land

Google AdWords' Breakthrough Feature Makes Offline Conversion Optimization ... - Marketing Land | Content Optimization, SEO and Analytics | Scoop.it
Search Engine Land
Google AdWords' Breakthrough Feature Makes Offline Conversion Optimization ...
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Great news for campaign managers - the ability to optimize campaigns based on data from the entire sales funnel, not just the moment when you capture a lead.

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Could Mobile Responsive Website Design Hurt Your SEO?

Could Mobile Responsive Website Design Hurt Your SEO? | Content Optimization, SEO and Analytics | Scoop.it
Allow your jaw to become unhinged at this statistic: There are over 1 million more mobile devices activated every day across the world than there are bab
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Shazam. Super interesting stats on mobile phones. What does it all mean for your SEO?

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[Infographic] Exclamation Points Get More Retweets, but Fewer Clicks | Dan Zarrella

[Infographic] Exclamation Points Get More Retweets, but Fewer Clicks | Dan Zarrella | Content Optimization, SEO and Analytics | Scoop.it
For more social media data like this, order my latest book The Science of Marketing now! In response to a tweeted question from Rand Fishkin I decided to
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Interesting test by Dan Zarella of HubSpot. What you make of it depends upon your goal - are you looking for popularity or conversions?

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How to create a site structure Google will love

How to create a site structure Google will love | Content Optimization, SEO and Analytics | Scoop.it
A well planned site structure improves your chances of ranking well in Google's results.
jaynalocke's insight:

This is a very nice view into how site structure helps your ranking, and moreover how to get more visibility for your more important pages. Without thinking about how you want the search engines to crawl your site, you can end up burying your most important pages in your site structure.

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The Landing Page Optimization Process [Infographic]

The Landing Page Optimization Process [Infographic] | Content Optimization, SEO and Analytics | Scoop.it
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The Top Five SEO Mistakes According To Google's Matt Cutts

The Top Five SEO Mistakes According To Google's Matt Cutts | Content Optimization, SEO and Analytics | Scoop.it
In a recently published Webmaster video, Matt Cutts, Google’s head of search spam, listed off the top five SEO mistakes webmasters make. Matt said these are not the most devastating mistakes, but rather, the most common mistakes.
jaynalocke's insight:

They sound so basic. It's in the implementation that business owners are challenged. For example, "Don't forget to think about the title and description of your most important pages" sounds simple put into this juicy little phrase, but that one thing gives people fits!

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