Content matters! Period..
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Rescooped by Archana kulshrestha from The MarTech Digest
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7 Ways to Use Google Trends to Punch Up Your Content Creation - CMI | #TheMarketingAutomationAlert

7 Ways to Use Google Trends to Punch Up Your Content Creation - CMI | #TheMarketingAutomationAlert | Content matters! Period.. | Scoop.it
Imagine harnessing information on the billions of searches performed in Google every year. It could drive your SEO and help you better understand your target audience's behaviors and interests. The...

 

Summarized...

 

1. Punch up your keyword research 

2. Website keyword checkup

3. Content idea discovery: The Google Trends tool can help you conduct your own mini brainstorming sessions. Go ahead, plug in some terms just for fun, or that are related to your business.

4. Content calendar creation facilitation: Creating a content calendar can sometimes be a drag. But using Google Trends to help you identify cyclical patterns can make the process a little less painful.

5. Video content production ideas: Video content is hot right now. Want proof? Just go and search “video ideas” in Google Trends.

6. Brand messaging and monitoring 

7. Create quick and easy website content: The charts and graphs you create in Google Trends can easily be incorporated into your website, to share with your audience: Wherever you see the Embed button, you can grab that piece, customize the dimensions you want to display in, and generate the HTML code you need to post it on your site.


Via CYDigital
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CYDigital's curator insight, August 15, 2013 11:58 AM

Brilliant! And right at your fingertips!


  • See the article at contentmarketinginstitute.com
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us



Rescooped by Archana kulshrestha from The MarTech Digest
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[INFOGRAPHIC] Build a Successful Content Marketing Strategy from Scratch in 7 Steps -CMI | #TheMarketingAutomationAlert

[INFOGRAPHIC] Build a Successful Content Marketing Strategy from Scratch in 7 Steps -CMI | #TheMarketingAutomationAlert | Content matters! Period.. | Scoop.it

Via CYDigital
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CYDigital's curator insight, August 13, 2013 9:02 AM

Learn it. Know it. Live it.


  • See the article at contentmarketinginstitute.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Getting unstuck: content strategy for the future

Responsive. Adaptive. Mobile first. Cross-channel. We all want a web that’s more flexible, future-friendly, and ready for unknowns. There’s only one little
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Rescooped by Archana kulshrestha from Lean content marketing
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Content Curation Tools: A Curated List of Content Curation Tools!

Content Curation Tools: A Curated List of Content Curation Tools! | Content matters! Period.. | Scoop.it
Content curation tools help you find and share relevant content. We have 8 tools that will help you save a lot of time on social media, check them out!

Via Ally Greer
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Ally Greer's curator insight, August 15, 2013 4:20 PM

If social media is "eating your time," content curation is your answer. Here's a great list of some tools to get you started!

Phil Lauterjung's curator insight, August 16, 2013 11:05 AM

Great summary article on 8 Content Curation tools along with what they do and why you might use them. Always good stuff from Ian Cleary...one of my favorites to follow.:-)

 

 
John Thomas's curator insight, February 12, 2014 5:10 AM
Content curation tools help you find and share relevant content. We have 8 tools that will help you save a lot of time on social media, check them out!
Rescooped by Archana kulshrestha from The MarTech Digest
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[INFOGRAPHIC] The Four Pillars of B2B Content Strategy | Social Media B2B | #TheMarketingAutomationAlert

[INFOGRAPHIC] The Four Pillars of B2B Content Strategy | Social Media B2B | #TheMarketingAutomationAlert | Content matters! Period.. | Scoop.it
When thinking about B2B content strategy, you should consider four main pillars: space, production, repurposing and promotion.

Via CYDigital
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CYDigital's curator insight, August 15, 2013 11:30 AM
  • See the article at socialmediab2b.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Scooped by Archana kulshrestha
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Content Strategy: The Future of Marketing

Today, it's quite probable that the two most important words for marketers are "content strategy." Content strategy identifies which content will best achieve y
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A Content Strategy Roadmap

How to make a website: discover, define, design, develop, deploy. It’s a familiar framework for most of our project processes. Now along comes this content st
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