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Digital storytelling: How to tell a story that stands out in the digital age?

Digital storytelling: How to tell a story that stands out in the digital age? | Content Marketing Webbythoughts.com | Scoop.it

"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."


Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.

 

The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.

 

The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.

 

I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.

 

Go watch the video! Then share what you think.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Taking Your Small Business Online

Taking Your Small Business Online | Content Marketing Webbythoughts.com | Scoop.it

be Andy has a successful online business. Learn how he did it and how to make the same formula work for your company! In-depth guide for small business owners.


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There maybe a lot of apprehensions on small business owners to take their business online but with the tools and technology that is readily available today, it no excuse. What's harder is your strategy to get people visit your site and get them buy. 

 

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Pedro Da Silva's curator insight, September 2, 2014 7:23 PM
Great and useful content format!
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The Do's and Dont's of Content Marketing - Infographic

The Do's and Dont's of Content Marketing - Infographic | Content Marketing Webbythoughts.com | Scoop.it
The Do's and Dont's of Content Marketing for a successful Content Marketing Strategy are outlined in the content Marketing Infographic
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miracletrain 夢想驛站's curator insight, August 29, 2013 10:29 AM

#SEO##DigitalContentStrategy#

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How We (Unexpectedly) Got 60K Users in 60 Hours

A presentation by Patrick Ambron, CEO of BrandYourself, at GrowHack on October 16, 2012. For more growth hacks you can use to get more users visit www.growhack.


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The CULT of INFLUENCE: Developing Your Authority To Become An Influencer

The CULT of INFLUENCE: Developing Your Authority To Become An Influencer | Content Marketing Webbythoughts.com | Scoop.it
Learn how to develop your authority and online presesnce to build your business brand. It includes issues that you may want to consider as grow.
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60+ Content Marketing Resources - Categorized

60+ Content Marketing Resources - Categorized | Content Marketing Webbythoughts.com | Scoop.it
This is an in-depth resources on content marketing pulled together and categorized for every business owner and marketer who wants gorw the their business.
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Digital storytelling: How to tell a story that stands out in the digital age?

Digital storytelling: How to tell a story that stands out in the digital age? | Content Marketing Webbythoughts.com | Scoop.it

"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."


Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.

 

The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.

 

The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.

 

I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.

 

Go watch the video! Then share what you think.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Quick Content Strategy Takeaways from Kristina Halvorson

Quick Content Strategy Takeaways from Kristina Halvorson | Content Marketing Webbythoughts.com | Scoop.it

Last month Kristina Halvorson took thoughtful questions from the Chicago Content Strategy Meetup group.

 

Sarah Z passes on her notes on Kristina's Q&A. 

 

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Why The Fold Is A Myth - And Where To Actually Put Your Calls To Action

Why The Fold Is A Myth - And Where To Actually Put Your Calls To Action | Content Marketing Webbythoughts.com | Scoop.it
If you’ve spent any time at all learning about web design, online marketing, or conversion-rate optimization, you’ll have heard to never put calls to action below the fold.

 

Interesting bit of UX from KISSmetrics. The notion of "The Fold" needs updating, if not deleting altogether.

 

"The issue isn’t whether the call to action is visible when your prospect first arrives. The issue is whether your call to action is visible at the point where your prospect has become convinced to take action."

 

In spite of everything, people will still read top to bottom, and (usually) left to right, so the CTA needs to be placed in the right place for that page. Cliches like "above the fold" really do very little to help.

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Six Storytellers PR Must Follow

Six Storytellers PR Must Follow | Content Marketing Webbythoughts.com | Scoop.it
His agency's success is built partly on storytelling for clients around the world. If you're interested in what makes good stories in business, read his blog. Lots of good stories and business storytelling examples.

 

Well, this is fun! And I'm thrilled and honored to be part of the list. And even better, I love the company I'm keeping. Colleagues are also on the list, and i can see I need to explore the Nieman Storyboard. 

 

Colleague Jeff Domansky put the list together and if you are not following the others on this list, make sure you do. We all add different voices to the rich world of business storytelling and I always learn from these great folks.

 

Many thanks Jeff!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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The Best Of TED on 'Story' - TEDxEaling, Inspire, connect and educate

The Best Of TED on 'Story' - TEDxEaling, Inspire, connect and educate | Content Marketing Webbythoughts.com | Scoop.it

In the run up to TEDxEaling 2012, we will be sharing the very best TED talks on story, creativity and imagination. Updated three times a week.

 

I've curated earlier that this TED-X event devoted to storytelling was happening and wishing I could go. In marketing the event, the organizers have put together this list of the best of TED videos related to storytelling. 

 

Some I've curated here, some are new to me (oh goody! new stuff to explore!). What's missing are the videos by Brene Brown, Bobette Buster, Jane McGonigal, and Amy O'Leary that are part of the Just Story It collection. So add these to the list!

 

Enjoy exploring this list and if I find ones here that I like, I'll curate them too. And let me know which ones you like!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Online Marketing Strategies: Split Testing Improves Results

Online Marketing Strategies: Split Testing Improves Results | Content Marketing Webbythoughts.com | Scoop.it
Use split testing (or A/B testing) to continually improve your results and conversion rate...

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How To Tell A Story -- Story Wars 10 Simple Strategies

This is a Change This PDF that you can view here:

http://changethis.com/manifesto/98.01.StoryWars/pdf/98.01.StoryWars.pdf ;

 

I'm curating this because I like it and I don't like it -- and it is worth taking a look at the assumptions going on in this piece so we can get really smart.

 

This piece was put together by Jonathan Sachs, author of Winning The Story Wars. Sachs comes from the world of marketing and branding and this is reflected in his point of view.

 

Let's get what I don't like out of the way so I can chat about what I do like. Here is what puts my teeth on edge:


1. Sachs states that "we live in a world that has lost its connection to traditional myths and we are now trying to find new ones..." Welllllllll, if your slice of reality is the Hollywood, advertising, and branding world it is easy to get sucked into this notion. But we know from Jung, other psychologists, Folklorists, Anthroplogists, and neuroscience how this is not true. There is great irony in this "myth" that Sachs is perpetuating.


2. We are engaged in a war. Hmmmmm. Well, for millenium people have wanted to gain the attention of other people -- so nothing new there. Is this a war?  Could be. But if we are wanting to employ the power of storytelling to find solutions and create change as Sachs advocates, then war does not speak to the greater good but instead speaks to winners and losers where ongoing resentment is inherently built in. That sounds like the perpetuation of war -- same old same old. 

 

3. Sach's relationship to storytelling is still at the transactional level -- I'll tell you a story and you'll do what I want. While what he really wants it seems is storytelling at the transformational level. That requires a different mind-set and different story skills -- deep listening, engagement, story sharing, etc. And he completely ignores the relational level of storytelling.


4. Reliance on the Hero's Journey as the only story archetype to follow. Well, that's a narrow slice of reality and one geared towards youth. Yet other story archetypes are desperately needed: King/Queen, Trickster, Magician for example in order to affect change.

 

5. As a result, his 10 simple strategies stay at the transactional level with a few geared towards transformation (figure out what you stand for, declare your moral, reveal the moral). Now any great professional storyteller will tell you these that I've mentioned are essential for any compelling storytelling session. So they land in both worlds of transactional and transformational storytelling.


OK -- on to what I do like!


If you want to be heard, you'd better learn to tell better stories. The solutions to our significant problems these days depends on our ability to tell great stories and inspire people to think differently. Storytelling does not take long to learn, but it does take a lifetime to master, Know what a story is and is not Our abilitiy to disseminate stories is greater now than in the past -- because of technology. That is just a reminder to expend your use of different channels in sharing your stories that are now available to us.

 

Enough! Go read this piece yourself and decide what you think about it. It's a quick read.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Meri Walker's comment, September 20, 2012 1:15 PM
Well, Karen! You made my day offering this terrific new Scoop. I'm enriched by the way you think, Karen. Especially about story... I guess we get really "bent" in a certain way by anthropological training and it's still pretty rare to find others who are looking through the kinds of filters you and I have installed in Mind. De-light-ful learning with and from you!
Jane Dunnewold's comment, April 8, 2013 4:42 PM
I'm behind the curve on this one, being new to scoop it - but as a teacher/artist I have to agree with your observation that delving into other archetypes would present rich opportunities to "language" storytelling in lots of environments. I use archetypes to get at the fears and struggles artists face in my workshops - and they aren't all about the hero's path! The Damsel in Distress is one that comes to mind...
Dr. Karen Dietz's comment, April 8, 2013 4:56 PM
I agree Jane. Archetypes can be so helpful in many ways. One of the ones I love for artists is the Trickster archetype, and the Magician. LOL on the 'damsel in distress'! Time to go put my 'big girl' panties on and deal with the next challenge :)
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19 Unexpected Sources of Inspiration

19 Unexpected Sources of Inspiration | Content Marketing Webbythoughts.com | Scoop.it
Whether you need to boost your creativity, learn something new, or just smile, here's what we’ve been sharing with each other lately to inspire us to push ourselves...

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Brands That Rock Visual Content Creation

Brands That Rock Visual Content Creation | Content Marketing Webbythoughts.com | Scoop.it
Three examples of brands using social media to distribute some cutting-edge visual content that's primed for going viral.

 

Interesting examples of visually arresting content from Sweetgreen, Vibrams and Sharpie.

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The Chromecast future of TV is awesome

The Chromecast future of TV is awesome | Content Marketing Webbythoughts.com | Scoop.it
Streaming video smartphone remote controls will ensure that the golden age of television only gets better
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Your Story is Your Brand - Upgrading Online Profiles

Your Story is Your Brand - Upgrading Online Profiles | Content Marketing Webbythoughts.com | Scoop.it
Your Story is Your Brand
LinkedIn Today
We were halfway to my daughter's piano lesson one freezing night when she asked me "Don't you wonder about people who tell you what to think of them?" "I'm not sure what you mean," I said.

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Dr. Karen Dietz's comment, September 13, 2013 7:26 PM
LOL Jeff on the Godzilla marketing! So true.
Dr. Karen Dietz's comment, September 13, 2013 7:26 PM
A pleasure Hans! Glad it's helpful.
Dr. Karen Dietz's comment, September 13, 2013 7:27 PM
Lily, I hadn't thought of that and many thanks for adding that insight.
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Why Google Wants to Know About Small Websites That Aren't Ranking Well

Why Google Wants to Know About Small Websites That Aren't Ranking Well | Content Marketing Webbythoughts.com | Scoop.it

Do you have a small website that isn't performing as well in Google's search results as you think it should? Google's Matt Cutts is asking small website owners to submit sites and explain why they deserve to outrank other websites on Google.


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Blog Like the Pros: How Small Startup Businesses Can Blog Like Top Fortune 500 Companies

Blog Like the Pros: How Small Startup Businesses Can Blog Like Top Fortune 500 Companies | Content Marketing Webbythoughts.com | Scoop.it

The idea of blogging for startup businesses used to be a mere add-on to the company profile. The idea is to create a “face” for the otherwise unknown company. However, these days this feature has become a “must have” in order to compete with the big guys. The good thing with the Internet is that it is a field where everyone has a chance to get a fair slice of the pie. In order to have that, you need to leverage the power of content marketing in your blog. The main goal of the content you’re going to produce is to attract visitors and turn them into loyal customers. Eventually, you hope for them to become your advocates.

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Content that Converts: How an Automotive Consultant Got Clients Almost Everyday

Content that Converts: How an Automotive Consultant Got Clients Almost Everyday | Content Marketing Webbythoughts.com | Scoop.it
This is a little story of how content that converts wins in a world where content is king.
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Here's How to Listen to Your Customers & Go From Good to Great

Here's How to Listen to Your Customers & Go From Good to Great | Content Marketing Webbythoughts.com | Scoop.it

From Karen: Below is a review written by my fellow curator Jan Gordon for her Curation, Social Business, and Beyond Scoop.it. Both the article and Jan's review are great!

 

I re-scooped this piece from Jan because a foundation storytelling skill is listening -- and here is how listening and working with the unconscious and archetypes pays out (read below). Now if we could only get the dynamics of story sharing into the equation we'll be even better off!


Thanks Jan!

 

This piece was written by Bolivar J. Bueno for MarketingProfs. I selected it because I thought the suggestions were excellent.

 

Jan Gordon:

 

Whatever you're doing to build an audience, customer or client base, listening at deeper levels is crucial for your business success.

 

Engaging online with customers is not unlike real life. The difference is we have social media/networks and great tools to help us really get to know them and speak to their listening, then deliver solutions

 

Intro:

 

"Years of research have revealed that the single most important factor that separates the good companies from the great companies Adidas from Nike is the ability to listen to their customers. That's the starting poing".
 

 

Excerpt:

 

"Dominant organizations, are those that can discern meaning from the information given. In other words, they're doing more than listening. They're hearing. And they're deriving their direction from what they hear".


How, exactly, does such effective listening work?

 

Here is what caught my attention:


Understand the unconscious


**A vast majority of human experience, communication and thought take place on an unconscious level - this is the first step to listening to the customer.

 

**We're continually taking note of the enviornment around us - how people interact within that enviornment and what role we play as individuals

 

**That information has a profound role in guiding customer behavior

 

**Truly effective communication means being able to listen on

multiple levels to what is said and what is left unsaid



Access Archetypal Images: A single image is worth a thousand words for a simple reason:

 

**The unconscious mind does not bother with language. Symbols, pictures, and iconography speak directly to your customer's psyche,

 

**bypassing and transcending all other forms of communication to take on the leading role in influencing your customer.

 

Listening, then, also means understanding which archetypal images resonate most with your customers and are the most relevant to them.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/PA0xBk]


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janlgordon's comment, September 17, 2012 12:49 PM
Thanks Karen, love your feedback, made my day!!
Sean Goldie's curator insight, October 17, 2013 2:33 PM

We live in a world made of stories


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Google's User Profile Personalization and Google Plus

Google's User Profile Personalization and Google Plus | Content Marketing Webbythoughts.com | Scoop.it
Google Plus plays a role in social search results, and may influence Web search results, but may it also influence personalized search results as well?

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Become A Content Sharing King With These 7 Awesome Tips 0171370

Become A Content Sharing King With These 7 Awesome Tips 0171370 | Content Marketing Webbythoughts.com | Scoop.it

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How to review content effectiveness using a custom Google Analytics dashboard

How to review content effectiveness using a custom Google Analytics dashboard | Content Marketing Webbythoughts.com | Scoop.it

"A tutorial on building a content marketing dashboard in Google Analytics."

 

This is the thrid in a series of articles by Himanshu Sharma on measuring the success of your content marketing efforts. 

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How to Build and Operate a Content Marketing Machine | Social Media Today

How to Build and Operate a Content Marketing Machine | Social Media Today | Content Marketing Webbythoughts.com | Scoop.it

Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance.


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Why Brands Need to Drop the Jargon and Focus on Digital Experience

Why Brands Need to Drop the Jargon and Focus on Digital Experience | Content Marketing Webbythoughts.com | Scoop.it

Take a look at the number of new products launched at the 2012 International Consumer Electronics Show — more than 20,000 — and you can see the magnitude of the effort required by marketers to break through to consumers in the world of technology brands.
While most of the manufacturers of those products touted technological bells and whistles in promoting their wares, it seems what consumers REALLY want to know is how technology will simplify their life, according to a new global study of 6,000 consumers, the "Ketchum Digital Living Index," conducted by global communications firm Ketchum.

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