Content Marketing Strategy
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Content Marketing Strategy
Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.
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Measuring the Effectiveness of Digital Content Marketing: Insights from the 2018 Intelligent…

If you work in marketing, it’s likely that you’ve heard the saying content is king and distribution is queen. Despite the royal comparisons however, marketing departments still struggle to justify…
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The Roadmap: How to Start and Plan a Digital Marketing Strategy

The Roadmap: How to Start and Plan a Digital Marketing Strategy | Content Marketing Strategy | Scoop.it
Many businesses are missing out on new customers because they are intimidated or confused about digital marketing strategy. It’s true, with a million tools, channels and tactics that change almost daily, it can be hard to know where to spend your time, money, and energy.
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The Inspiring Story of Earned Inbound Links (+3 Ways to Earn Them)

The Inspiring Story of Earned Inbound Links (+3 Ways to Earn Them) | Content Marketing Strategy | Scoop.it
Hence to attract money, or the revenue to keep your business afloat, you must attract people to your business. So when people started turning to the Internet, using the search engines to find and…
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How to Gather Competitive Intelligence Even if You’re Small

How to Gather Competitive Intelligence Even if You’re Small | Content Marketing Strategy | Scoop.it
10 ways to gather competitive intelligence quickly and efficiently, even if you’re a small business with minimal resources. While small businesses may not have the same resources as larger…
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Use Content to Attract Consumers Who Are Ready to Buy

Use Content to Attract Consumers Who Are Ready to Buy | Content Marketing Strategy | Scoop.it
Everyone wants to make a good first impression, businesses included, but less than 40% of content marketers are adept at actually ensuring their first impression is a) relevant to their brand, and b) a good first impression.
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10 Most Effective Marketing Strategies for Small Business

10 Most Effective Marketing Strategies for Small Business | Content Marketing Strategy | Scoop.it
The ultimate list of effective marketing strategies for small business in an increasingly digital world. Learn the best marketing ideas for small business growth. There’s so much written about…
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How Blogging Will Benefit Your Mompreneur Business – Strategic Content Marketing – Medium

How Blogging Will Benefit Your Mompreneur Business – Strategic Content Marketing – Medium | Content Marketing Strategy | Scoop.it
When I tell people I am a blogger one of the first things they usually ask is what exactly is it that I do, along with how do I make money by blogging? To put it simply, bloggers create content. It…
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Content Marketing, Blogging, And SEO

Content Marketing, Blogging, And SEO | Content Marketing Strategy | Scoop.it
Ranking high on search results is vital for smaller business in need of exposure. Blogging is the best organic method of achieving those results if done correctly. Throwing words on a page isn’t the answer.
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These 3 Mistakes Are Keeping Your Blog From Generating Traffic

These 3 Mistakes Are Keeping Your Blog From Generating Traffic | Content Marketing Strategy | Scoop.it
If you run a blog of any sort, then you’ve likely experienced one of these scenarios at some point along your journey: - You’ve done what every other blog post has said, including guest posting and…
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Stop creating content. Please, just stop.

Stop creating content. Please, just stop. | Content Marketing Strategy | Scoop.it
At its core, the idea is a good one. Create content that people would want and they will reward you with their attention and business.
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How To Convert Followers Into Customers

How To Convert Followers Into Customers | Content Marketing Strategy | Scoop.it
How to get your audience to know, like, and trust you enough to make the transition from follower to customer.
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6 Benefits of Outsourcing Your Startup Marketing During an Accelerator

6 Benefits of Outsourcing Your Startup Marketing During an Accelerator | Content Marketing Strategy | Scoop.it
So your startup has decided that an accelerator is going to help your company grow. You’ve done your research, filled out the application, and congratulations! You’re accepted. Now the work begins…
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Content Marketers: You’re Dead Wrong About Context – Strategic Content Marketing – Medium

Content Marketers: You’re Dead Wrong About Context – Strategic Content Marketing – Medium | Content Marketing Strategy | Scoop.it
“Content isn’t king, context is”, “If content is king, context is queen” and “Content is king and context is god” are things you’ve probably seen on marketing blogs. Everyone is saying some variation…
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How to Develop Consistent Quality Content Even with a Small Marketing Team

How to Develop Consistent Quality Content Even with a Small Marketing Team | Content Marketing Strategy | Scoop.it
The foundation of any successful inbound marketing strategy is consistent quality content. It’s not easy to produce content day after day, let alone high-quality content. This is especially true in small teams where you’re responsible for more than copywriting.
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9 Steps to Creating Content that Increases Revenue

9 Steps to Creating Content that Increases Revenue | Content Marketing Strategy | Scoop.it
No business can survive without strong online marketing strategies these days. The good thing is, content marketing continues to evolve with new tools to help to boost your bottom line. Creating…
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A Complete Guide To Target Audience Analysis For Content Marketers

A Complete Guide To Target Audience Analysis For Content Marketers | Content Marketing Strategy | Scoop.it
Target audience analysis is an integral part of any marketing strategy. The only way to know what you should talk about in any marketing campaign is to know who you are talking to and what they want…
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How Interactive Content Helps Your Audience Engage With Your Brand

How Interactive Content Helps Your Audience Engage With Your Brand | Content Marketing Strategy | Scoop.it
Are you familiar with the interactive content? Or if you’re a copywriter, do you have an idea on how to develop interactive content that moves beyond button clicks and form fills?
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My process for content marketing success

My process for content marketing success | Content Marketing Strategy | Scoop.it
Back in the 60s computers were big. Really big. Usually, they’d take up entire rooms or even buildings. How did computers go from building-sized monsters down to pocket-sized companions? The answer…
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Defining More Buzzwords You Buy

Defining More Buzzwords You Buy | Content Marketing Strategy | Scoop.it
The real reasons people invent buzzwords is to create the illusion of authority by embedding themselves into the culture. Dominating vocabulary is the best way to ingrain an idea into a culture. That’s how the most popular music stays top of mind.
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The Consequences of Taking a Break from Blogging: A Case Study

The Consequences of Taking a Break from Blogging: A Case Study | Content Marketing Strategy | Scoop.it
When you think about all the work you do for your blog, don’t you ever feel a sense of being overwhelmed? Blogging takes a ton of your time and effort, so sooner or later, you’re likely to burn out.
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Facebook Instant Articles: The Antidote To Your Slow Loading Website

Facebook Instant Articles: The Antidote To Your Slow Loading Website | Content Marketing Strategy | Scoop.it
Since Facebook launched back in 2004, its mantra has been all about “the user experience”. Facebook wants its users to stay within the platform, or if they do leave, to have the best possible…
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120 Absolute Must-Read Blogs for Entrepreneurs

The most important key to serious accomplishment as an entrepreneur is, by far, your own internal drive and passion. That’s not something that you can learn. What you can learn, however, is pretty…
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9 Tips To Freshen Up Content

9 Tips To Freshen Up Content | Content Marketing Strategy | Scoop.it
Over time, it can be difficult to continuously create new and engaging content for your website, social media posts or blog.
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5 Reasons SEO Copywriting Makes Your Website Better

5 Reasons SEO Copywriting Makes Your Website Better | Content Marketing Strategy | Scoop.it
You can never ignore the power of words in a business; can either boost or break a business depending with the choice of words you make. It is through the power of words that you can sell your…
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Vertical Content: Not a fad, this is what content looks like now

Vertical Content: Not a fad, this is what content looks like now | Content Marketing Strategy | Scoop.it
Among my earliest travel memories is the moment where you would ask a fellow tourist to take a photo for you. You would hand over your phone, take a few steps back, and prepare for what would surely…
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