Réussir son content marketing online
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Content Marketing : les articles du Search Engine Journal

Content Marketing : les articles du Search Engine Journal | Réussir son content marketing online | Scoop.it
Content marketing strategies, campaign critiques and best practices are covered here by SEJ’s expert guest contributors. Want to appear on every article in this category? Get in touch with us to sponsor SEJ’s “Content Marketing”.
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La rubrique Content Marketing avec les bonnes pratiques, le guide du storytelling...

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Bien organiser sa publication sur les réseaux sociaux : 7 bons outils d'automatisation

Bien organiser sa publication sur les réseaux sociaux : 7 bons outils d'automatisation | Réussir son content marketing online | Scoop.it
Cet article a pour but de mettre l'accent sur des outils clés du Community Manager afin de lui permettre d'automatiser ses contenus et gagner du temps.
Stéphane Malphettes's insight:

Après avoir créé un contenu, l'étape de sa viralisation est primordiale. Des outils automatiques existent pour planifier, organiser, suivre et mesurer l'impact de ses publications sur les réseaux sociaux comme HootSuite, Buffer, PimpMySocial, DoShare...

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The Top 50 Marketing Blogs on the Internet Right Now (+ Advice From #1)

The Top 50 Marketing Blogs on the Internet Right Now (+ Advice From #1) | Réussir son content marketing online | Scoop.it
Discover the top 50 marketing blogs on the internet, and get blogging insights from the person behind blog #1.
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Les meilleurs blogs marketing du moment !

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Why Cards are the Future of the Web - Inside Intercom

Why Cards are the Future of the Web - Inside Intercom | Réussir son content marketing online | Scoop.it
Content being broken down into individual components and re-aggregated is the result of the rise of mobile technologies, billions of screens of all shapes and sizes, and unprecedented access to data from all kinds of sources through APIs and SDKs. Cards are fast becoming the best design pattern for mobile devices as the internet moves from pages & destinations to aggregated personal experiences.
Stéphane Malphettes's insight:

Face au raz-de-marée des infos et pour accompagner la viralisation des contenus, des éditeurs testent le concept des "cards". Sur chaque card, une info, une photo. Google Now, Pinterest, Twitter Cards... La liste s'allonge. >> Nouvelle tendance ?

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How To Find The Right Twitter Influencers To Grow Your Business

How To Find The Right Twitter Influencers To Grow Your Business | Réussir son content marketing online | Scoop.it
When marketers talk about the power of Twitter, what they’re really talking about is the power of people. One of the key lessons of Twitter training for business is that you need to use this pl…

Via Stefano Principato
Stéphane Malphettes's insight:

Quelques conseils pour attirer l'oeil des influenceurs sur le son compte twitter

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120 chiffes pertinents sur l'inbound marketing

http://www.HubSpot.com/charts - Over 120 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 6…
Stéphane Malphettes's insight:

Blogging, réseaux sociaux, SEO, emailing : l'inbound marketing est devenu incontournable pour une stratégie de marque. Voici 120 chiffres clés et données à retenir comme le budget moyen des entreprises consacré à leur blog et réseaux sociaux a triplé entre 2009 et 2011.

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3 conseils pour réussir son Inbound Marketing

3 conseils pour réussir son Inbound Marketing | Réussir son content marketing online | Scoop.it
Inbound marketing, on the level it's done today, just wasn't possible prior to the digital age. Technology was the key limitation. Advertising on TV, or in your local newspaper, for that matter, had to paint in broad strokes.

Via Jesús Hernández, Brian Yanish - MarketingHits.com
Stéphane Malphettes's insight:

Le premier conseil semble évident et pourtant beaucoup de marques ne l'ont pas encore réalisé. Avoir un blog avec du contenu de marque est le premier conseil clé pour réussir son inbound marketing.

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Email Marketing Knocks Out Social Media in 5 Rounds #infographic

Email Marketing Knocks Out Social Media in 5 Rounds #infographic | Réussir son content marketing online | Scoop.it
We know that communicating with your customers isn't as easy as it looks and picking the right platform is even harder. To help you make the best decision, here are the pros and cons of both email and social media marketing.

Via Stefano Principato
Stéphane Malphettes's insight:

Les atouts de l'emailing versus les réseaux sociaux

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Marco Favero's curator insight, November 28, 2014 3:54 AM

aggiungi la tua intuizione ...

Bart van Maanen's curator insight, November 28, 2014 1:03 PM

E-mail marketing werkt beter dan social media marketing. Bekijk de infographic of lees het artikel: http://www.beeldbedrijf.nl/waarom-e-mail-nog-steeds-werkt/

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SEO: what it used to be vs what it is now

SEO: what it used to be vs what it is now | Réussir son content marketing online | Scoop.it

With Panda, Penguin and all the other Google updates, SEO has changed over the years. What used to work doesn’t anymore. 


Via Guillaume Decugis
Stéphane Malphettes's insight:

Les nouvelles problématiques SEO aujourd'hui au service d'une stratégie de marketing de contenu

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Guillaume Decugis's curator insight, November 7, 2014 12:11 PM

As many have observed for some time now, SEO has completely changed over the past few years. From being machine-centric, it became people-centric. But what does it mean concretely to content marketers?


This infographic by Neil Patel gives a number of interesting points, a couple of which I want to comment:


1. It's about the long tail:


70% of search traffic comes from long tail keywords. So while you (or your CEO) might be fascinated by that one keyword that you'd like to rank #1 for, you might exhaust yourself doing that while missing opportunities. 


One way to naturally cover the long tail is to curate content as explained here. By defining a topic you're curating on, you will naturally create connexions between keywords. This page by EcoVadis for instance makes natural connexions between words like "sustainable development", "supply chain", "child labor" or "procurement". As such EcoVadis' target audience - procurement managers, sustainable development directors, etc... - are more likely to search for keywords that include these combinations and which results will show EcoVadis' curated content on the first page. As I write this, EcoVadis actually shows as #1 for "supply chain sustainable procurement benchmark" - a combination that might seem very long tail but that describes precisely what the company does... and what potential buyers are interested in. 


2. Integrate Content Marketing and SEO:


Old-school SEO tactics were obscure, technical back-linking techniques. Not only does this not work anymore but as Neil shows, it's dangerous. The way to solve this is to stop considering publishing content is one thing (creative, marketing-driven) and SEO is another (technical, outsourced). 


Integrate content and SEO: it's more and more the same thing. 

Justin Hipps, MBA's curator insight, November 10, 2014 2:54 PM

Read More Here: http://bit.ly/1xsbKwl

Ken Dickens's curator insight, November 11, 2014 1:32 PM
SEO, Search Engine Optimization is important. It helps you rank higher in Google and other search, and therefore, creates more traffic to your website. There are some basic mechanics for SEO, and most sites don't do this. This is a more advanced post for those that already done the basics. For most sites, Organic (free) search represents 30+% of your web traffic. Done right, it can be over half. Now Google has plugged the loopholes and SEO is all about quality content and links. - Ken www.2080nonprofits.org