Content Marketing in Healthcare
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Content Marketing Lessons (courtesy of your competition)

Content Marketing Lessons (courtesy of your competition) | Content Marketing in Healthcare | Scoop.it
There is nothing wrong with a healthy dose of competition. In fact, competition shows that each party is striving to do their absolute best in order to meet some sort of overall goal.
C. Todd Livengood's insight:

"... it [provides] you an opportunity to create brand new content that the competition was not able to provide."

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Content Marketing in Healthcare
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Social media for hospitals and health systems [best practices]

Social media for hospitals and health systems [best practices] | Content Marketing in Healthcare | Scoop.it
Learn about the latest social media best practices for hospitals and health systems and start to craft your own content and social media calendars.
C. Todd Livengood's insight:
A guide to building a social media marketing plan for your organization and engaging your physicians and staff.
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Healthcare Content: 3 Key Google Search Ranking Factors

Healthcare Content: 3 Key Google Search Ranking Factors | Content Marketing in Healthcare | Scoop.it
Discover which content and technical characteristics your healthcare site needs in order to rank well on Google.
C. Todd Livengood's insight:
"...if you’re able to deliver pieces that are detailed, authoritative, and easy to read, then you’ll have a much higher chance of ranking well on Google."
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Your Healthcare Business Needs a Mobile Marketing Strategy -- Today

Your Healthcare Business Needs a Mobile Marketing Strategy -- Today | Content Marketing in Healthcare | Scoop.it
A recent Google report says that 1 in every 20 searches around the world are now health related. According to an other research, 68% of these searches…
C. Todd Livengood's insight:
A majority of healthcare related searches are now conducted on mobile devices, solidifying the need to implement a mobile-optimized marketing approach and strategy.
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Brand Experience and Digital Technology: How Healthcare Marketers and Associations Stack Up

Brand Experience and Digital Technology: How Healthcare Marketers and Associations Stack Up | Content Marketing in Healthcare | Scoop.it
Where are they hitting the mark — and where are they missing out?
C. Todd Livengood's insight:
Relevant takeaways for healthcare marketers from a joint study with the Healthcare Convention and Exhibitors Association (HCEA).
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Combating Compassion Fatigue is Critical for Healthcare Marketers

Combating Compassion Fatigue is Critical for Healthcare Marketers | Content Marketing in Healthcare | Scoop.it
Pharma marketers and healthcare communicators need incorporate these methodologies in their planning practice if they want to maximize the role of technology in making people feel better and demand new accountability for promoting empathy across the industry. Sponsored content by Imre
C. Todd Livengood's insight:
“When they spend up to 60 percent of their time inputting information into electronic medical records, clinicians don’t get to spend as much time with patients...” Healthcare marketers can help temper this trend by promoting patient engagement.
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Hospital's Hot Car Livecast Heats Up Media Interest

Hospital's Hot Car Livecast Heats Up Media Interest | Content Marketing in Healthcare | Scoop.it
Even on an overcast day, an Ontario hospital group drew record viewership for a Facebook Live broadcast about the dangers of leaving kids in hot cars. Best of all, TV loved it.
C. Todd Livengood's insight:
"If you figured there’d be little interest in watching a doctor sweat, you’d be wrong. Some 53,000 viewers have tuned in for a Facebook Live broadcast by Hamilton Health Sciences’ Dr. Anthony Crocco, chief of pediatric emergency medicine at McMaster Children’s Hospital."
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How Google is Changing Healthcare Marketing

How Google is Changing Healthcare Marketing | Content Marketing in Healthcare | Scoop.it
Yet it’s challenging for practice managers and healthcare marketers to keep up with all the changes occurring in Google search algorithms, mobile technologies and consumer expectations around patient experience. In fact, without technology, it’s nearly impossible. 

Let’s examine some of the major changes and why managing your online reputation and presence is an essential strategy for healthcare marketing moving forward.
C. Todd Livengood's insight:
"Successful healthcare providers will take advantage of consumer access to mobile capabilities by providing the information they’re looking for in a mobile-friendly format and paying attention to ranking factors that boost their position in Google search results."
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How To Overcome Consumer Disdain For Intrusive Healthcare Marketing

How To Overcome Consumer Disdain For Intrusive Healthcare Marketing | Content Marketing in Healthcare | Scoop.it

Marketers know that they have to cut through noise to reach consumers, but how far is too far? Barraging consumers with intrusive marketing messages can be more damaging to your brand than a lack of awareness.

C. Todd Livengood's insight:
Avoid the "creepiness factor" in healthcare marketing to maintain the much needed trust in this complicated relationship.
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The Importance of Content Marketing in 2017 and Beyond

The Importance of Content Marketing in 2017 and Beyond | Content Marketing in Healthcare | Scoop.it
You must have heard the phrase content is king. Now, that may well be a marketing buzzword but this year and beyond, it’s a statement that has never been more relevant. In a world where consumers a…
C. Todd Livengood's insight:
Still not convinced? You are among a quickly disappearing segment as more than 90% of companies are now leveraging the power of content.
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Sanjana Singh's comment, July 4, 2017 8:00 AM
You have picked the right topic. In today's time digital marketing is more or less dependent mainly on content marketing and this scenario will be very true with the coming time. In 2018-19 content marketing is going to take a new form. This will be more appropriately understood with the help of an Infographic: http://www.techmagnate.com/blog/content-marketing-trends-2018/
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Predicting Patient Behavior to Boost Healthcare Marketing

Predicting Patient Behavior to Boost Healthcare Marketing | Content Marketing in Healthcare | Scoop.it
Understanding and predicting patient behavior helps marketers develop accurate, effective messaging that clearly communicates the value and purpose of a product.
C. Todd Livengood's insight:
Understanding the patient in this way enables the marketer to consistently deliver the correct content at the correct time; and ultimately boost patient satisfaction and positive outcomes.
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Are you reaching all of your patients in the digital age?

Are you reaching all of your patients in the digital age? | Content Marketing in Healthcare | Scoop.it
As health care technology expands, medical practices can take steps to focus on accessibility.
C. Todd Livengood's insight:
Technology can and does offer access to content by everyone, regardless of (dis)ability.
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Smart Content Marketing Tips for Healthcare Practices

Smart Content Marketing Tips for Healthcare Practices | Content Marketing in Healthcare | Scoop.it
Get active online, be clear with your message and obsess over use experience.
C. Todd Livengood's insight:
"When it comes to healthcare practices, focus on being a trusted source of information and offering transparency through social media platforms and informative content."
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10 ways healthcare companies are testing Instagram

10 ways healthcare companies are testing Instagram | Content Marketing in Healthcare | Scoop.it
Pharmaceutical and healthcare companies use a mix of corporate and brand accounts on Instagram, and some are turning to celebrity influencers.
C. Todd Livengood's insight:
Look for influencer marketing tactics.
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2018 State of Healthcare Content Marketing Report

2018 State of Healthcare Content Marketing Report | Content Marketing in Healthcare | Scoop.it
This report features the findings from our third annual State of Healthcare Content Marketing Report. As the industry’s foremost benchmarking study focusing on content marketing, this report covers insights and takeaways designed to inform and optimize your content strategy.
C. Todd Livengood's insight:
"Everybody’s doing it—or will be soon.The use of content marketing is now near universal. In 2017, more than 8 in 10 (83%) said their organization uses content marketing compared to 69% the previous year. An additional 14% said they plan to employ content marketing this year — leaving only 3% who are not using content marketing and have no plans to start."
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The Fate of Content Marketing - Dead, Dying, Done? 

The Fate of Content Marketing - Dead, Dying, Done?  | Content Marketing in Healthcare | Scoop.it
Content marketing may be less effective today, but you can ensure your content remains vibrant.
C. Todd Livengood's insight:
You've heard that the "cream rises to the top." That certainly applies to content. Focus on producing quality content that is timely and relevant to your audience. In the final analysis, quality reins over quantity.
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6 Keys to a Strong Healthcare Digital Marketing Strategy

6 Keys to a Strong Healthcare Digital Marketing Strategy | Content Marketing in Healthcare | Scoop.it
These 6 key tips to a strong healthcare digital marketing strategy can guide you in today’s patient-centered market and support your efforts.
C. Todd Livengood's insight:
Real world digital marketing examples from high-profile healthcare providers.
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3 Biggest Influencer Marketing Challenges & How to Overcome Them

3 Biggest Influencer Marketing Challenges & How to Overcome Them | Content Marketing in Healthcare | Scoop.it

"Influencers are busy people. They get tons of proposals from different brands every day. So it’s no surprise that marketers face a big challenge in trying to attract and engage them.

C. Todd Livengood's insight:
Here's some good insight into finding the right match and metrics for your influencer marketing investments.
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Healthcare Marketing: Impacting Lives And Building Engagement | Forbes

Healthcare Marketing: Impacting Lives And Building Engagement | Forbes | Content Marketing in Healthcare | Scoop.it
Strong healthcare communications have the potential to change or save lives.
C. Todd Livengood's insight:
"Whether you are part of a large signature health system or a small practice, you must assume a leadership role. Your publics are not only looking for you to lead but to inspire them to take action."
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An Introduction to Educational Content for B2B Healthcare Marketing

An Introduction to Educational Content for B2B Healthcare Marketing | Content Marketing in Healthcare | Scoop.it
The B2C side of healthcare marketing is full of great educational content. Why does B2B healthcare marketing underestimate its importance?
C. Todd Livengood's insight:
"We all know that retaining customers is cheaper and more profitable than going after new ones, so it makes sense that businesses should be working to build and maintain the best relationships possible with their existing buyers. One of the best ways to do that? Keep them educated."
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3 Ways to Use Inbound Marketing in Healthcare Industry Campaigns

3 Ways to Use Inbound Marketing in Healthcare Industry Campaigns | Content Marketing in Healthcare | Scoop.it
If you are ready to take the leap, there are three different ways to use inbound marketing in healthcare industry campaigns.
C. Todd Livengood's insight:
"...get a few wins where you can before biting off more."
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Survey: 43% of marketers say 75% of their content isn't being consumed

Survey: 43% of marketers say 75% of their content isn't being consumed | Content Marketing in Healthcare | Scoop.it
Enterprise survey shows big gap between awareness and execution.
C. Todd Livengood's insight:
Marketers need to better align content with their audiences (personas) to avoid this "black hole" of inefficiency and ineffectiveness.
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7 Content Marketing Must-Haves for Healthcare Marketers

7 Content Marketing Must-Haves for Healthcare Marketers | Content Marketing in Healthcare | Scoop.it
Healthcare marketers, make your content marketing more compelling with these tips on types and styles of content to add to your strategy.
C. Todd Livengood's insight:
Is your content addressing the full spectrum of needs of an often vastly diverse audience?
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Help your doctors realize the power of social media

Help your doctors realize the power of social media | Content Marketing in Healthcare | Scoop.it
Try a conversational approach to convince your medical pros that they should be blogging and otherwise building an authoritative presence online.
C. Todd Livengood's insight:
Leveraging the 'physician ego' can result in greater participation in social media.
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5 Healthcare Organizations That Make the Most of Social Media

5 Healthcare Organizations That Make the Most of Social Media | Content Marketing in Healthcare | Scoop.it
Busy medical professionals and communicators must diligently and consistently polish their brand’s online presence.
C. Todd Livengood's insight:
Real world examples of how social media is being cleverly leveraged in healthcare.
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How Content Reaches a Constantly Connected Audience [infographic]

How Content Reaches a Constantly Connected Audience [infographic] | Content Marketing in Healthcare | Scoop.it
People now consume digital content at home, at work, en route to a store. And not just via stationary computers but mobile devices that we carry and wear. See how content now reaches audiences.

Via Jessica Kelly
C. Todd Livengood's insight:
Emerging technologies are changing how content reaches us.
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Jessica Kelly's curator insight, June 1, 2017 6:46 PM
"To see more details about emerging technologies that are changing the way content reaches consumers, check out the infographic."

I did. It was worth the scan.
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19 Tools for Content Promotion in 2017

19 Tools for Content Promotion in 2017 | Content Marketing in Healthcare | Scoop.it
Get more from the content you already produce by expanding your content promotion. Here are 19 tools – many free – to help – Content Marketing Institute
C. Todd Livengood's insight:
If content falls in a forest and no one is around, is there an impact?
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