Content Marketing & Content Strategy
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5 Tips to Measure the Success of Social Media

5 Tips to Measure the Success of Social Media | Content Marketing & Content Strategy | Scoop.it
Social media has grown over the years into a medium that combines technology and social interaction to give marketers a voice to connect with peers and potential consumers. Social media also personal…
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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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7 Steps to Developing an Email Messaging Strategy

7 Steps to Developing an Email Messaging Strategy | Content Marketing & Content Strategy | Scoop.it
How do you make sure your outbound communication delivers a comprehensive and engaging message that guides prospects quickly through the buying process? Discover our 7 step strategy that organizes key messages and brings a true consistency to any campaign.
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Top Reasons Why Videos Are a MUST in Your Content Strategy Plan

As most of us are aware, videos are the most popular and successful type of content on social platforms today.
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5 Ways to Engage Subject Matter Experts in Content Marketing

5 Ways to Engage Subject Matter Experts in Content Marketing | Content Marketing & Content Strategy | Scoop.it
Tips and strategies to get subject matter experts to participate in content creation for effective, trustworthy B2B marketing content.
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4 Ways to Use LinkedIn Video for Your Business

4 Ways to Use LinkedIn Video for Your Business | Content Marketing & Content Strategy | Scoop.it
Discover four ways to publish LinkedIn video when you don't know what to talk about.
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4 Ways Dynamic Content Can Increase Ecommerce Conversions

4 Ways Dynamic Content Can Increase Ecommerce Conversions | Content Marketing & Content Strategy | Scoop.it
Learn how to use the power of dynamic content to boost ecommerce conversions and generate sales.
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Digital Content Collaboration Pitfalls And How To Avoid Them

Digital Content Collaboration Pitfalls And How To Avoid Them | Content Marketing & Content Strategy | Scoop.it
The efficient production of high-quality digital content is full of pitfalls since it often involves different experts at every stage of the process. Here are some pitfalls you should avoid.
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Influencer Marketing: The A to Z Guide on Getting Started and Driving ROI

Influencer Marketing: The A to Z Guide on Getting Started and Driving ROI | Content Marketing & Content Strategy | Scoop.it
Influencer marketing is here to stay. Beauty, business, fashion, and tech influencers - among others - can have a massive impact in helping businesses to reach what can be difficult demographics.
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What Content Marketers Need to Know About Search in 2019

What Content Marketers Need to Know About Search in 2019 | Content Marketing & Content Strategy | Scoop.it
With SEO maturing so quickly, there are still many misconceptions around it. Here's what content marketers need to know about search in 2019.
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5 Fantastic Examples of Chatbots in Apps

5 Fantastic Examples of Chatbots in Apps | Content Marketing & Content Strategy | Scoop.it
Curious about chatbots? We've gathered some examples of chatbots in apps, to help you understand how it’s shaping the mobile user experience of the future.
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How to Create a Content Marketing Plan Using LinkedIn

How to Create a Content Marketing Plan Using LinkedIn | Content Marketing & Content Strategy | Scoop.it
Find a step-by-step process to help you create a LinkedIn content marketing plan and discover which content types will perform best for you.
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5 Ways to Optimize Your Instagram

5 Ways to Optimize Your Instagram | Content Marketing & Content Strategy | Scoop.it
It is essential to optimize your Instagram if you want to successfully market your brand in the social media world. Instagram is saturated with businesses, brands, and influencers that are all vying for their audience’s...read more
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Email Marketing Funnel: Matching Message to Buyer Journey

Email Marketing Funnel: Matching Message to Buyer Journey | Content Marketing & Content Strategy | Scoop.it
What is an email funnel? Great question. Like a marketing funnel, an email funnel is a method of attracting potential customers and converting them to established customers through email. This method…
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B2B Content Marketing Benchmarks: 10 Missed Opportunities

B2B Content Marketing Benchmarks: 10 Missed Opportunities | Content Marketing & Content Strategy | Scoop.it
B2B Content marketers: Dig deep into the latest benchmarks report from CMI & MarketingProfs to find 10 missed opportunities your team should be focusing on.
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3 Social Media Monitoring Tools for Marketers

3 Social Media Monitoring Tools for Marketers | Content Marketing & Content Strategy | Scoop.it
Discover three social listening tools designed to help you capitalize on influencer marketing, online mentions, and lead generation.
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freshmarker.news's comment, Today, 6:23 AM
(Y)
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How to Make Content curation work for an SEO Strategy

How to Make Content curation work for an SEO Strategy | Content Marketing & Content Strategy | Scoop.it
Content curation and Fresh content curation is the process of sorting large amounts of content and presenting it in a meaningful and organized way around a specific theme. The work involves discovering, gathering, presenting, and publishing information.
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Gated vs. Ungated Content: What, Why, Which and When

Gated vs. Ungated Content: What, Why, Which and When | Content Marketing & Content Strategy | Scoop.it
When it comes to gating vs ungating content, it is important to consider various factors such as the type of asset offered, buyer's journey, and more. 
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19 Instagram Story Ad Ideas from Creative Brands

19 Instagram Story Ad Ideas from Creative Brands | Content Marketing & Content Strategy | Scoop.it
We already know that Instagram Stories are a highly engaging video format. But the real value of Instagram Story ads isn’t in the video itself, but the connection you make with the person on …
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How to Humanize Your Content

How to Humanize Your Content | Content Marketing & Content Strategy | Scoop.it
Seasoned storytellers explain ways that creative professionals are helping brands take a more human approach toward their marketing content.

Via Art Jones, massimo facchinetti
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Art Jones's curator insight, October 15, 5:05 PM

It's Personal

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7 Free Courses to Improve Your Content Marketing Skills

7 Free Courses to Improve Your Content Marketing Skills | Content Marketing & Content Strategy | Scoop.it
If you own a small business you know that the amount of work that goes into this process is both rewarding and challenging. Once you have an online brand, you’re going to need help getting the word…
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EnCourage Realty's comment, October 16, 3:40 AM
thankyou for sharing this its very helpful
EnCourage Realty's comment, October 16, 3:40 AM
thankyou for sharing this its very helpful
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11 Visual Storytelling Techniques You Should Be Utilizing In Your Content

11 Visual Storytelling Techniques You Should Be Utilizing In Your Content | Content Marketing & Content Strategy | Scoop.it
When you effectively incorporate visual storytelling into your web content, you get content that’s more likely to inspire action. Here are 11 techniques to help inspire visual storytelling for your web content.

Via Peg Corwin
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Peg Corwin's curator insight, October 7, 2:27 PM

Find 11 rules for storytelling, three of which are "Show, don't tell;" "Portray dramatic movement," and "Use heros." Why storytelling? "When you combine a strong hook, sparkling writing, and visual storytelling, you get content that’s more likely to inspire action."

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5 Expert Tips for Boosting Your Content Marketing By Planning Ahead

5 Expert Tips for Boosting Your Content Marketing By Planning Ahead | Content Marketing & Content Strategy | Scoop.it
Content planning is a foundational element of successful content marketing initiatives. Get tips from the experts to give your planning efforts a big boost.
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10 Ways to Improve a Strong Social Media Influence

10 Ways to Improve a Strong Social Media Influence | Content Marketing & Content Strategy | Scoop.it
These are ten ways to increase your social media influence. Some of these tactics focus on deliberately increasing community engagement, while others focus on actually expanding your reach. Both methods will help give your online presence the boost that you need.
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Visionary's curator insight, October 12, 11:23 AM

There are a lot of tactics you can use to boost your influence. But at the end of the day, your influence depends on whether or not people want to view or read your content.

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Why Live Streaming is Important to Your Content Strategy

Why Live Streaming is Important to Your Content Strategy | Content Marketing & Content Strategy | Scoop.it
If you have something interesting to share on a regular basis and the resources to stream online, then live streaming should be part of your strategy.

Via Rebecca Boschma, massimo facchinetti
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Rebecca Boschma's curator insight, October 10, 1:38 PM

Ready to take your marketing content strategy to the next level?

Art Jones's curator insight, October 16, 12:47 PM

Live Streaming

The fastest route to being known liked & trusted (KLT)

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2019 B2B Content Marketing Research: What You Need To Succeed

2019 B2B Content Marketing Research: What You Need To Succeed | Content Marketing & Content Strategy | Scoop.it
Want to improve your B2B content marketing for next year? Use this analysis complete with charts and tactics on 2019 B2B Content Marketing Research.
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How to Use Content Marketing to Build a Strong Business Brand? (Infographic)

How to Use Content Marketing to Build a Strong Business Brand? (Infographic) | Content Marketing & Content Strategy | Scoop.it
Establishing and solidifying a strong business brand is a crucial component to business success. As the forefront of your business, it is important to carefully consider everything that makes up your…
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