Content Marketing & Content Strategy
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Getting Back to Basics: Branding 101

Getting Back to Basics: Branding 101 | Content Marketing & Content Strategy | Scoop.it
Recently, we were asked by a long-term client to help them reposition their brand in the marketplace. 2014 is a milestone year for the firm as they introduce significant process innovations that will…
Stefano Principato's insight:

Brand messaging must be:

  • Relevant – It speaks to stakeholders most important needs and wants
  • Differentiating – It separates you from the competition
  • Authentic – It’s in your true voice and consistent with who you are (and want to be)
  • Credible – Stakeholders believe you can deliver on the brand promise
  • Aspirational – It builds on your existing equity and takes it to the next level.
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MTD's comment, April 9, 2014 5:25 AM
Good takeout Stefano. Our thinking is similar. We use a sixfold testing for positionings as well and it's similar. Most important, I think, is truth (your authenticity). Everything stems from that. Branding and positioning work will always founder if it's not true.
Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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10 Powerful Ways to Transform Your Blog Content With Polls & Quizzes

10 Powerful Ways to Transform Your Blog Content With Polls & Quizzes | Content Marketing & Content Strategy | Scoop.it
Blogging has always been a central piece of any content marketing strategy – but not all blogs are created equal. In fact, many blog posts fall on deaf ears.   Why is that?  
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David Stapleton's curator insight, November 18, 7:01 PM
Lets give our thoughts a rest and just interact
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YouTube for Business: The Ultimate YouTube Marketing Guide

YouTube for Business: The Ultimate YouTube Marketing Guide | Content Marketing & Content Strategy | Scoop.it
Help for beginner, intermediate, and advanced marketers on using YouTube channels, video, ads, analysis, and more for business.
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4 Ways to Fix Your Broken Content Marketing

4 Ways to Fix Your Broken Content Marketing | Content Marketing & Content Strategy | Scoop.it
The myth of content marketing is that if you build it, they'll come. They won't. Not now. A new guide gives you 4 fixes for your broken content marketing.
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Some of The Best Tools for Creating Video Lessons

Some of The Best Tools for Creating Video Lessons | Content Marketing & Content Strategy | Scoop.it
Free resource of educational web tools, 21st century skills, tips and tutorials on how teachers and students integrate technology into education

Via Ariana Amorim, massimo facchinetti
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How to Create a YouTube Business Account: A Step-by-Step Guide

How to Create a YouTube Business Account: A Step-by-Step Guide | Content Marketing & Content Strategy | Scoop.it
Is your business on YouTube?
Hey, it’s not 2010 anymore. The takeover of video content marketing has been a long time coming as more and more brands have made the leap to YouTube. Whether it’s in the form of bite-sized how-to’s or long-form tutorials, YouTube content represents a cost-effective way to educate and entertain your audience.

Via Brian Yanish - MarketingHits.com
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The SEO World in 2018

Rand's presentation from Web Summit Lisbon 2018 covering how the SEO world has evolved and what's needed to rank and succeed in Google.

Via Soraia Ferreira, Ph.D., massimo facchinetti
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nicholas yearwood's curator insight, November 15, 5:54 PM
not much just a little more  content and time
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How to Do a Competitive Content Marketing Analysis

How to Do a Competitive Content Marketing Analysis | Content Marketing & Content Strategy | Scoop.it

What’s the first step to creating unique, differentiated content? Analyze the content created in your market. You need to know what your neighbors, friends, and competitors are publishing to ensure that you’re creating the most engaging, differentiated content. Completing a competitive content analysis helps you stay one step ahead in your content marketing strategy and use your competitors’ efforts to your advantage.


 


To do a competitive content marketing analysis, take a list of your content marketing competitors and follow these three steps:


Via Brian Yanish - MarketingHits.com
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6 Types of Visual Content That Get the Most Links & Shares

6 Types of Visual Content That Get the Most Links & Shares | Content Marketing & Content Strategy | Scoop.it
Do you need more social media shares and backlinks? Then use these types of visual content to stimulate your online growth and engagement.

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The SEO Audit Checklist and What It All Means

The SEO Audit Checklist and What It All Means | Content Marketing & Content Strategy | Scoop.it
Performing an SEO audit can be an overwhelming task for beginners. To help make it easier, use our SEO audit checklist to evaluate the health of your site.

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How to Optimize Images for Web Use

How to Optimize Images for Web Use | Content Marketing & Content Strategy | Scoop.it
Web images take up the majority of the download time in most web pages but if you optimize your web images you will have a faster loading website.

Via Jay, massimo facchinetti
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The 5 Marketing Metrics that Calculate Customer Acquisition Cost  

The 5 Marketing Metrics that Calculate Customer Acquisition Cost   | Content Marketing & Content Strategy | Scoop.it
You know by now that your customer acquisition cost (CAC) is simply how much you spend to convert a lead to a customer. But there’s nothing easy – or inexpensive – about achieving that conversion. In fact, it costs at least …
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David Stapleton's curator insight, November 9, 12:59 AM
Can you calculate any better than that
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5 Steps to a Better Explainer Video  

5 Steps to a Better Explainer Video   | Content Marketing & Content Strategy | Scoop.it
Explainer videos explain a concept. A 1,000 words might be necessary to explain a concept. A 30 second video could do it quicker and with better engagement.
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How to Curate Content: Curation Tips for Your Marketing Department  

How to Curate Content: Curation Tips for Your Marketing Department   | Content Marketing & Content Strategy | Scoop.it
If you can figure out how to curate content, you can add value to your audience while increasing engagement. Here's a great guide to get you started.
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179 Content Marketing Tools & Resources to Bookmark

179 Content Marketing Tools & Resources to Bookmark | Content Marketing & Content Strategy | Scoop.it
We've compiled a huge list of 179 content marketing tools and resources to help you with every part of your content marketing strategy.

Via massimo facchinetti
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Top 10 Business Start-Up Tools

Top 10 Business Start-Up Tools | Content Marketing & Content Strategy | Scoop.it
Having the right tools for your start-up can be invaluable to helping you get started. So here are 10 business start-up tools that I couldn't manage without
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The 8 Best Tools for Finding Competitor Keywords | WordStream

The 8 Best Tools for Finding Competitor Keywords | WordStream | Content Marketing & Content Strategy | Scoop.it
Need to see what keywords your competitors are using? Check out these eight powerful tools you should incorporate into your competitive keyword research workflow.
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Why We Rebuilt Our Content Marketing Editorial Calendar

Why We Rebuilt Our Content Marketing Editorial Calendar | Content Marketing & Content Strategy | Scoop.it
When we noticed our website traffic beginning to decline, the Convince & Convert team decided to rebuild our content marketing editorial calendar.

Via massimo facchinetti
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Should Your Content Marketing Strategy Include Video?

Should Your Content Marketing Strategy Include Video? | Content Marketing & Content Strategy | Scoop.it
From traditional ad campaigns to interactive video, digital marketing has come a long way in service of sateing consumers’ appetite for fresh content.
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How To Create A Content Curation Plan To Fuel Your Content Marketing Needs Without Tears  

How To Create A Content Curation Plan To Fuel Your Content Marketing Needs Without Tears   | Content Marketing & Content Strategy | Scoop.it
Fill your editorial calendar with curated content. Create a content curation plan with 5 core types of content. Includes a year's worth of ideas & tips.
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How to Create Content That Drives a Lot of Organic Traffic #Infographics

How to Create Content That Drives a Lot of Organic Traffic #Infographics | Content Marketing & Content Strategy | Scoop.it
Today's infographic sheds some light on what kind of content you can create in order to build a wonderful stream of organic traffic.

Via Webgrrl, massimo facchinetti
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Flexibility in Content Marketing Strategy: Do You Need Another Blog Post?

Flexibility in Content Marketing Strategy: Do You Need Another Blog Post? | Content Marketing & Content Strategy | Scoop.it
For years now, the atomic unit of content marketing has been the 500-word blog post. But is that the content your business needs? What are the alternatives?
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How to Use Content Marketing to Grow Your Brand (Step by Step)

How to Use Content Marketing to Grow Your Brand (Step by Step) | Content Marketing & Content Strategy | Scoop.it
As a small business, you may not have massive budgets to invest in advertising or other expensive marketing tactics to grow your brand.

Via massimo facchinetti
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What Is Content Amplification (Including 30+ Content Amplification Tools)  

What Is Content Amplification (Including 30+ Content Amplification Tools)   | Content Marketing & Content Strategy | Scoop.it
Content amplification builds reach with into 3 tactic before mass distribution. Includes 30 content amplification tools with 5 actionable tips.
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Aya Khattab's curator insight, November 11, 1:52 AM
Share your insight
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Tips for a Profitable Webinar

Tips for a Profitable Webinar | Content Marketing & Content Strategy | Scoop.it
Looking to boost sales? Consider presenting a webinar. Here's what you can do to put together a profitable webinar that can lead to better conversions.
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4 Tools to Simplify Your Twitter Marketing

4 Tools to Simplify Your Twitter Marketing | Content Marketing & Content Strategy | Scoop.it
Discover four tools to help you get more out of Twitter while spending less time on the platform.
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