Content Marketing & Content Strategy
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The complete guide to Transmedia Storytelling

The complete guide to Transmedia Storytelling | Content Marketing & Content Strategy | Scoop.it
Every day in our Feedly or Twitter or Facebook or G+ appears a post about how to create relevant content for our website but how do your content noticed in a multi device world?
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Storytelling matters because great stories are:

  • Authentic;
  • Human;
  • Evoke emotions;
  • Are interesting (to me).
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malek's curator insight, March 26, 2014 3:27 PM

Compelling article, lengthy,

The highlights

  • The purpose of Transmedia Storytelling is to immerse users in the world it creates.
  • In this sense, Transmedia directors are like the world architects described in Inception Transmedia is dispersive and, therefore, serial.
  • In this sense, Transmedia Storytelling needs Prosumers (producers + consumers) .
  • Prosumers can decide to have Dom Cobb (Leonardo DiCaprio character in Inception) manipulates the Jack “Lost” Shepard’s mind: So that everything in Lost is nothing but a dream inside a dream: The Shining Recut is an amazing example of how narrative can be revolutionized by prosumers A post, a meme, infographics or a long-form interactive guide, they alone are not Content Marketing.
Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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How to Create a Successful Instagram Photo Contest for Business

How to Create a Successful Instagram Photo Contest for Business | Content Marketing & Content Strategy | Scoop.it
Instagram has 800 million active users around the world! So it’s no surprise that a lot of businesses use it to attract potential customers. The problem is, attracting followers is a lot harder tha…
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What is Your Content Marketing For?

What is Your Content Marketing For? | Content Marketing & Content Strategy | Scoop.it
Content marketing has been the “it” thing for online marketers over the last half decade. You have likely seen the headlines or heard the advice – if you run an online business, you have to be…
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Social Selling Best Practices

Social Selling Best Practices | Content Marketing & Content Strategy | Scoop.it
Even the most seasoned technology sales professionals need to develop social selling best practices – but they can take years to develop. That’s what makes conversations like this one so powerful…
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How to Drive Meaningful Interactions in Facebook Groupsc

How to Drive Meaningful Interactions in Facebook Groupsc | Content Marketing & Content Strategy | Scoop.it
Learn how to use a Facebook group to foster engagement and drive the meaningful interactions favored by Facebook's news feed algorithm.
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How Your Facebook Content Distribution Strategy Will Need To Change In 2018

How Your Facebook Content Distribution Strategy Will Need To Change In 2018 | Content Marketing & Content Strategy | Scoop.it
The digital business world was rocked when Facebook announced it would prioritize feeds from friends and groups over content from businesses and media. The move was a reaction to overcrowded newsfeed…
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5 Content Marketing Quick Wins for B2B Brands in 2018

5 Content Marketing Quick Wins for B2B Brands in 2018 | Content Marketing & Content Strategy | Scoop.it
Discover five of the B2B content marketing quick wins that you can use this year to supercharge your online visibility, authority and conversions.
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Graphics Design's curator insight, February 20, 1:09 AM

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Graphics Design's curator insight, February 20, 2:34 AM

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How to Follow Instagram Hashtags for Business 

How to Follow Instagram Hashtags for Business  | Content Marketing & Content Strategy | Scoop.it
Discover how to use Instagram's Follow Hashtag feature to monitor relevant topics and campaigns.
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How to Do a Content Audit in a Few Hours

How to Do a Content Audit in a Few Hours | Content Marketing & Content Strategy | Scoop.it
Follow these three steps to do a condensed content audit in only a few hours – Content Marketing Institute

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Blofit's curator insight, February 17, 9:27 AM
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Infographic: Content marketing from A to Z 

Infographic: Content marketing from A to Z  | Content Marketing & Content Strategy | Scoop.it
Investing in original content and owned media can feel like a gamble with incredibly long odds, but there are at least 36 ways to amplify your efforts for better returns.

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10 Interactive Content Ideas You Can Use to Engage Leads in the Sales Funnel

10 Interactive Content Ideas You Can Use to Engage Leads in the Sales Funnel | Content Marketing & Content Strategy | Scoop.it
Make Your Website Visitors Stay Interactive content has proven many times to be an essential aspect of building strong engagement with your leads and customers. At the different stages of your sales…
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3 Steps to Launching Your Company’s Content Marketing Campaign

3 Steps to Launching Your Company’s Content Marketing Campaign | Content Marketing & Content Strategy | Scoop.it
Content marketing is a bit of a buzzword today, but it’s also a vital part of online marketing. This is not just another way to waste your marketing budget. A good content marketing campaign can ha…
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Generating Leads With Content: 3 Things Most Businesses Get Wrong

Generating Leads With Content: 3 Things Most Businesses Get Wrong | Content Marketing & Content Strategy | Scoop.it
As an entrepreneur, you’ve almost certainly heard the saying “content is king.” This statement, made famous by Bill Gates way back in 1996, has essentially shaped the way marketers have operate…
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Graphics Design's curator insight, February 15, 4:06 AM

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How to Use Metrics to Make Your Content Strategy More Effective

How to Use Metrics to Make Your Content Strategy More Effective | Content Marketing & Content Strategy | Scoop.it
There are many things that go into a strong content strategy. (See our rundown of everything yours should include if you’re starting from scratch.) From your objectives to your editorial calendar,…
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Graphics Design's curator insight, February 15, 4:12 AM

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40 Super Useful and Free Websites for Web Designers

40 Super Useful and Free Websites for Web Designers | Content Marketing & Content Strategy | Scoop.it
In honor of me turning 40 this year, I put together 40 of my favorite free web design tools to celebrate the four decades I’ve lived on this earth. Being in the web design biz for so long, I unders…
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How To Create An Effective, Simple, Content Strategy For Your Small Business

How To Create An Effective, Simple, Content Strategy For Your Small Business | Content Marketing & Content Strategy | Scoop.it
Let’s say you’re operating a small or mid-sized business. You’re wearing a dozen hats, and one of them says “Marketing”. Now, in days gone by, marketing used to be the fun part of running your…

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5 Considerations Before You Create More Content

5 Considerations Before You Create More Content | Content Marketing & Content Strategy | Scoop.it
Before you take Billy Idol’s advice and go “more, more, more” with your content strategy, invest some time in answering, “More what?” With a small investment of time, your content c…
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What is Multichannel Marketing: An A-Z Guide (with Strategies & Examples)

What is Multichannel Marketing: An A-Z Guide (with Strategies & Examples) | Content Marketing & Content Strategy | Scoop.it
There’s a reason why you’re never more than five streets away from a Dunkin Donuts in Manhattan. The more locations, the more opportunities Dunkin Donuts has to sell you a syrupy shot of caffeine…
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Instagram Influencer Marketing: How to Do it Right

Instagram Influencer Marketing: How to Do it Right | Content Marketing & Content Strategy | Scoop.it
You’ve been marketing your brand on Instagram for a while now, and you’re confident that you have the basics covered. You’ve mapped out a cohesive Instagram marketing strategy to ensure that yo…
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Up Your Marketing Game With These Nine Instagram Analytics Tools

Up Your Marketing Game With These Nine Instagram Analytics Tools | Content Marketing & Content Strategy | Scoop.it
Want to ensure your Instagram activity is efficient and effective? Up your Instagram marketing game with these nine powerful Instagram analytics tools.
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Graphics Design's curator insight, February 20, 1:08 AM

E-commerce websites development Company in the USA is Kool plan producer which gave you the Best E-commerce Web answer for your Business.If you are an entrepreneur and need to grow your business all around the web-based business sites are the best answer for them, in light of the fact that through your site you can make entire world as your business stage.

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4-Step Content Marketing Process to Grow Your Business 

4-Step Content Marketing Process to Grow Your Business  | Content Marketing & Content Strategy | Scoop.it

Content marketing, which was a mere buzzword several years ago, is now one of the most popular and effective online marketing
strategies today, an


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Content Marketing Trends in 2018 – What to Watch Out For (Infographic)

Content Marketing Trends in 2018 – What to Watch Out For (Infographic) | Content Marketing & Content Strategy | Scoop.it
Just like any other digital marketing initiatives, content marketing requires constant analysis over time, looking for new trends and insights that can streamline your strategy and ensure the success of your campaign. Here are seven content marketing trends to watch out for in 2018.
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Graphics Design's curator insight, February 19, 5:59 AM

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Graphics Design's curator insight, February 20, 2:37 AM

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5 Ways to Be a Positive Influence on Facebook

5 Ways to Be a Positive Influence on Facebook | Content Marketing & Content Strategy | Scoop.it
Do you want your Facebook followers to know, like and trust you? Are you wanting your social media efforts to result in more clients and sales? One way to ensure both of those things is to consciousl…
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Graphics Design's curator insight, February 16, 4:33 AM

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Brian Kasen's curator insight, February 18, 10:07 PM

One of the hardest things I face when posting to Facebook is coming off as sincere and engaging. This article does a lot to address this issue.

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An Introduction to Google Tag Manager

An Introduction to Google Tag Manager | Content Marketing & Content Strategy | Scoop.it
Google Tag Manager is more than just a tool to manage your scripts. Tag manager allows a website owner to extract powerful insight from their users without having to touch the source code of the webs…
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12 Branding Tools to Set Your Company Apart

12 Branding Tools to Set Your Company Apart | Content Marketing & Content Strategy | Scoop.it
Your brand is more than just marketing; it expresses who you are to consumers and potential customers. It is your brand that your customer base interacts with, and your brand is one of the things tha…
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2 Formulas to Measure Content Marketing

2 Formulas to Measure Content Marketing | Content Marketing & Content Strategy | Scoop.it
Estimated Reading Time: 2 minutes For all of the words written about the power of content marketing, too few discuss how it should be measured. Last year I wrote a two-part piece about what I called…
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Graphics Design's curator insight, February 15, 4:11 AM

They have no opportunity to take a gander at the plan segment of the custom postcard design services. They simply flip over the postcard message instantly. The plans can likewise be utilized for the fascination reason