Content Marketing & Content Strategy
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Content Analytics for Dummies: The Metrics That Matter

Content Analytics for Dummies: The Metrics That Matter | Content Marketing & Content Strategy | Scoop.it

We know you’re not a statistician, but don’t let analytics become the monster under your bed.

This post will cover the necessary analytics to track. You can get a more in-depth version by downloading the Content Marketing Analytics presentation, a deck walking you through everything you need to know to measure the right numbers.


Stefano Principato's insight:
The 4 Key Areas of Content Analytics

If you follow these four analytics categories in your reporting, you’ll not only demystify the impact of content marketing, but you’ll have your boss swooning over the data.

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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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Why Your Small Business Should Have A Content Marketing Strategy

Why Your Small Business Should Have A Content Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
For some time now, paid advertising has been used as a reliable strategy to gain new customers. Unfortunately, paid ads are becoming less effective. The modern day consumer doesn’t want to be blatantly sold to, they want to organically learn about a company or product and determine whether it fits their needs at their own pace. Content marketing is the answer to their prayers. By making your brand a credible and authoritative resource on topics that matter to your potential customers, your.

Via massimo facchinetti
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User generated content - why it matters and how to use it

User generated content - why it matters and how to use it | Content Marketing & Content Strategy | Scoop.it
Read User generated content - why it matters and how to use it from the popular marketing blog by Wax Marketing. Voted one of the best blogs in 2017!
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The Marketing Power of User-Generated Content

The Marketing Power of User-Generated Content | Content Marketing & Content Strategy | Scoop.it
Thanks to the professional-grade cameras on even the most basic smartphones, it is estimated that 1.2 trillion photos were taken last year, and much of this content features a product or experience p…
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shaneperrymarketing's comment, May 24, 1:28 AM
Nice
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The 5 Superpowers of a Content Hero

The 5 Superpowers of a Content Hero | Content Marketing & Content Strategy | Scoop.it
Stop hiding from your content destiny! Follow me on a hero's journey to become a Content Superhero! Learn how to take control, know your content strengths and weaknesses, get organized, see success, and fail well!
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Top 50 Online Collaboration Tools for Productive Teams in 2018

Top 50 Online Collaboration Tools for Productive Teams in 2018 | Content Marketing & Content Strategy | Scoop.it
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New Product Development: Foundations in Business and Design

New Product Development: Foundations in Business and Design | Content Marketing & Content Strategy | Scoop.it
As many big businesses become stoggy about new product development, start-ups have filled the vacuum. Let's discuss the foundations for success.
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A blueprint for creating a successful MOOC

A blueprint for creating a successful MOOC | Content Marketing & Content Strategy | Scoop.it

"MOOCs have yielded mixed results, but this professor has figured out how to do them well"


Via EDTECH@UTRGV, steve batchelder, massimo facchinetti
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Marco Bertolini's curator insight, May 20, 4:14 AM

How to create a successful MOOC ?  Here are some tips to get a truly engaging experience !

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12 Social Media Marketing Mistakes Companies Make And How To Avoid Them

12 Social Media Marketing Mistakes Companies Make And How To Avoid Them | Content Marketing & Content Strategy | Scoop.it
Do you have a social media marketing strategy or are you making the same social media marketing mistakes that many companies make?
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How to Optimize Your Facebook Page Preview in the News Feed 

How to Optimize Your Facebook Page Preview in the News Feed  | Content Marketing & Content Strategy | Scoop.it
Discover how to optimize your Facebook page preview to boost likes and bring new fans on board.
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Measuring Content Marketing ROI: A Definitive Guide

Measuring Content Marketing ROI: A Definitive Guide | Content Marketing & Content Strategy | Scoop.it
Like most businesses, you’re likely spending money producing content on a regular basis for your audience(s) to consume via various mediums. It’s a sound component of any good digital marketing s…
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6 Questions You Must Answer to Create Compelling Value Propositions

6 Questions You Must Answer to Create Compelling Value Propositions | Content Marketing & Content Strategy | Scoop.it
Customer value propositions are an essential part of a company’s business strategy and the foundation for all of its marketing and sales efforts. Unfortunately, many companies don’t devot…
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Quality Content is Defined by Success

Quality Content is Defined by Success | Content Marketing & Content Strategy | Scoop.it
When you find content that generates high social engagement and converts like crazy, turn it into your unicorn content with these 5 hacks.
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10 Low-Cost Tools for Scaling a Micro-Influencer Marketing Campaign

10 Low-Cost Tools for Scaling a Micro-Influencer Marketing Campaign | Content Marketing & Content Strategy | Scoop.it
There are plenty of low-cost (or free) tools out there that can help you scale your micro-influencer campaigns. Here are 10 to check out.
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The Importance of Referral Marketing

The Importance of Referral Marketing | Content Marketing & Content Strategy | Scoop.it
You've heard of referral marketing, but do you understand it? Learn why referral marketing is important in today's business climate, and get tips for building a successful referral program for company.
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Tricia Stone's curator insight, May 24, 9:26 AM
Do you have a referral marketing program? Why you may want to drop everything and start one. 
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13 Things Content Marketers Should Never Do

13 Things Content Marketers Should Never Do | Content Marketing & Content Strategy | Scoop.it
Every modern business knows that content marketing is a must, but not all of them are doing it right. Below are some of the biggest content marketing mistakes to avoid. What’s your biggest cont…
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9 Web Tools for Creating Digital Magazines  

9 Web Tools for Creating Digital Magazines   | Content Marketing & Content Strategy | Scoop.it

“Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it and, above all, accurately so they will be guided by its light.” – Joseph Pulitzer


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15 Powerful B2B Lead Generation Tools You Need to Use

15 Powerful B2B Lead Generation Tools You Need to Use | Content Marketing & Content Strategy | Scoop.it
Learn how to get more B2B leads with the right B2B lead generation tools that can take the stress out of your B2B lead generation strategies.
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4 Tools to Find Targeted Customers From Your LinkedIn Network

4 Tools to Find Targeted Customers From Your LinkedIn Network | Content Marketing & Content Strategy | Scoop.it
Four resources to help you find more targeted customers right from your own LinkedIn network to improve your business sales.
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An Intro to Facebook Marketing

An Intro to Facebook Marketing | Content Marketing & Content Strategy | Scoop.it
Around one-fifth of the planet uses Facebook daily. How do you reach your customers and users on Facebook while still optimizing your marketing spend?
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Content Marketing Fairytale Framework: What Royal Weddings Can Teach You

Content Marketing Fairytale Framework: What Royal Weddings Can Teach You | Content Marketing & Content Strategy | Scoop.it
Does your content marketing yield happily ever after results? If not, use this content marketing fairytale framework to instill your content with audience-attracting structure. Includes research, story frameworks and content marketing tactics. Make business storytelling easy!
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The Limits of Content Marketing

The Limits of Content Marketing | Content Marketing & Content Strategy | Scoop.it
I’m a huge fan of content marketing, but unless you’re a content marketing “fanboy” who's blind to reality, you have to recognize the practice’s limitations. It’s worthwhile to acknowledge the ways in which content marketing can come up short and talk about ways to work around those issues.
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How to Use The Best Instagram Hashtags For Marketing

How to Use The Best Instagram Hashtags For Marketing | Content Marketing & Content Strategy | Scoop.it
Instagram hashtags not only make your content easier to find, but they also separate you from the 'spam,' and attract the right readers to communicate with. Brands and businesses can take advantage of spreading the word on their company with the right strategy.
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The Essential Digital Marketing Toolkit for Online Businesses

The Essential Digital Marketing Toolkit for Online Businesses | Content Marketing & Content Strategy | Scoop.it
One of the greatest things about digital marketing is that it is so accessible to businesses of all shapes and sizes. With the plethora of tools available, many of them free or at the very least, aff…
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11 Things You Must Know About B2B Influencer Marketing

11 Things You Must Know About B2B Influencer Marketing | Content Marketing & Content Strategy | Scoop.it
B2B influencer marketing shares many of the same best practices as does B2C. But there are several important differences that should be kept in mind. Jay Baer breaks them down here, including how to best find, educate, and motivate B2B influencers.
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6 B2B Marketing Campaign Ideas to Power the Middle of Your Funnel

6 B2B Marketing Campaign Ideas to Power the Middle of Your Funnel | Content Marketing & Content Strategy | Scoop.it
Ah, the often overlooked middle of the marketing funnel -- even the most thoughtful marketers often fail to create dedicated content that speaks to the unique needs of buyers in this critical step between helping your audience realize they have a problem and that your company has the best solution.  
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