Content Marketing & Content Strategy
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Content Marketing Tools: The Ultimate List

Content Marketing Tools: The Ultimate List | Content Marketing & Content Strategy | Scoop.it

In the past year, there has been a major growth of content marketing tools available to content marketers.  While many of these tools have existed for years prior to the advent of content marketing and would normally be deemed as simply internet marketing tools, many of them are rechristening themselves as content marketing tools.


Via Jerome Simon conseiller immobilier Montpellier, Geoffrey Laloux
Stefano Principato's insight:

Yet many of these tools are quite different from each other and serve vastly different purposes within content marketing.  Some technologies may help create content, others help create content, some may help distribute your content, yet others may help you simply measure the effectiveness of your content marketing.

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Jerome Simon conseiller immobilier Montpellier's curator insight, November 14, 2013 11:16 AM

La carte du contenu, tous les outils (ou presque) pour gérer son contenu !

sophiedesc's curator insight, November 14, 2013 3:43 PM

+++ A very comprehensive lists of useful tools and softwares for every single step of your content marketing process. 


Lead Tracking Tools

Webtrends 

mixpanel 

Woopra 

Compete 

Kissmetrics 

Marketing.ai 

Google Analytics 

Marketing Automation

Pardot 

Genius 

Marketo 

Eloqua 

Act-on 

Silverpop 

HubSpot 

Personalization

Monetate 

Demandbase 

40 Nuggets 

Email Marketing Tools

Constant Contact 

iContact 

Campaign Monitor 

Social Media Management & Listening Tools

Sprinklr 

Tweetdeck 

Hootsuite 

Buffer 

Social Media

Twitter 

Facebook.com 

Pinterest.com 

LinkedIn 

Google+ 

Blogging & CMS

Percussion 

Tumblr 

WordPress

Livejournal 

Drupal

Paid Distribution Networks

Brightcove 

PR Newswire 

SlideShare 

Cadence9 

Content Promotion Tools

ContentGain 

Disqus 

OneSpot 

Gravity 

Outbrain.com 

Webinar Tools

ReadyTalk 

Webex

BrightTalk 

GoToMeeting 

Sources for Content Creation

Scripted 

Textbroker 

Skyword

Brafton 

Zerys 

Contently 

Content Curation Tools

Curata 

Scribit 

Magnify 

Content Optimization Tools

InboundWriter 

Scribe 

Optimizely 

Parse.ly 

SEOmoz 

Content Enrichment Tools

Zemanta 

Storify 

Silk 

Graphicly 

Content Collaboration Tools

Compendium 

Divvy

GatherContent 

Google Drive –

Kapost 

SocialCast 

Content Authoring Tools

Easelly 

Visual.ly 

Adobe Creative Cloud 

KnowledgeVision 

Brainshark 

Prezi 

Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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How to Increase Your Social Media Engagement & Sales Effortlessly with 7 Tools

How to Increase Your Social Media Engagement & Sales Effortlessly with 7 Tools | Content Marketing & Content Strategy | Scoop.it
Social media engagement can increase sales and revenues. Yes, it’s hard to connect social media engagement metrics (such as likes and shares) to sales, but it’s certainly not impossible. Toy make…
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Top 10 Content Marketing Myths of 2018 – BUSTED

Top 10 Content Marketing Myths of 2018 – BUSTED | Content Marketing & Content Strategy | Scoop.it
No doubt 2018 is a year of change in the digital and social web. From strategies for digital marketing, content marketing, and video to the social networks such as Facebook, LinkedIn, Twitter, Instag…
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Obie Martin Amilo's curator insight, April 23, 9:23 AM
Developing a business friendly environment. The Slams' and Dunks alike..
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Recycle Content Marketing: 100+ Ways To Reuse, Repurpose & Repromote

Recycle Content Marketing: 100+ Ways To Reuse, Repurpose & Repromote | Content Marketing & Content Strategy | Scoop.it
Do you recycle content marketing effectively? Here are 56 ways to reuse your content marketing across 21 content formats (with examples.)
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What you need to know now about user-generated content  

What you need to know now about user-generated content   | Content Marketing & Content Strategy | Scoop.it

As I marketer, I understand the value of user-generated content (UGC). Free content, customer engagement, access to other peoples’ followers, social proof, backlinks, improved SEO, and insight into your customers that’s so good it almost feels like eavesdropping.

We can top that off with a few statistics:

  • 85% of consumers say they value UGC visuals (photos and videos) more than brand visuals
  • 30% of millennial media consumption is spent on UGC
  • 48% of all consumers say that UGC is a great way to discover new products
  • 84% of millennials say that their purchase decisions are influenced by UGC
  • Placing UGC on product pages increases conversion by up to 64%
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Exploiting Infographics - Download for Free

Exploiting Infographics - Download for Free | Content Marketing & Content Strategy | Scoop.it

The book contains a wide range of suggested activities for both the creation and exploitation of infographics in the classroom.

It also helps teachers with tips and advice on how to plan and create infographics and suggestions for which tools to use to produce different types of infographic.


Via Nik Peachey, massimo facchinetti
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Nik Peachey's curator insight, April 20, 7:28 AM

Download a free copy of Exploiting Infographics from:
https://payhip.com/b/Sypm
Click on 'Buy Now' and then add this coupon code: BDBZ3BBQYV Then download your free copy.

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How to Write a Series for Your Blog (and Why You'll Want To)

How to Write a Series for Your Blog (and Why You'll Want To) | Content Marketing & Content Strategy | Scoop.it
If the idea of writing an entire blog post series sounds daunting, we have some good news for you. In some ways, it can be easier than writing individual posts (or at least coming up with ideas for them). Here's how to write a series for your blog, and why it's such a great idea.
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How Marketing Has Changed In 10 Years

How Marketing Has Changed In 10 Years | Content Marketing & Content Strategy | Scoop.it
As someone who has been in business for 25 years and spent the better part of a decade focusing on helping businesses grow through the strategic use of marketing, I have seen how the world of marketi…
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Six ways to get your boss to buy into your content marketing campaign

Six ways to get your boss to buy into your content marketing campaign | Content Marketing & Content Strategy | Scoop.it
You come up with a brilliant marketing idea - something with the potential to transform something for the better – but, despite your best and most passionate efforts, you’re unable to get your boss on board. It can be frustrating, somewhat exasperating, and often confusing. You believe in your idea, so why don’t they?
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Tons of Free Stock Photos to Use in Your Class Projects  

Tons of Free Stock Photos to Use in Your Class Projects   | Content Marketing & Content Strategy | Scoop.it
Pexels is another good website where you can access and find free photos to use in your instruction. Photos in Pexels are licensed under the Creative Commons Zero (CC0) which allows you to re-use them for personal as well as comercial purposes and usually without the need for attribution. You can also edit photos you find on Pexels the way you want. You can crop, annotate, and add filters.

Via John Evans, THE OFFICIAL ANDREASCY, massimo facchinetti
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How To Get Started with Inbound Marketing

How To Get Started with Inbound Marketing | Content Marketing & Content Strategy | Scoop.it
When getting started with Inbound Marketing building a strong foundation is the key to your long-term success. In this video, I explain how to get started with Inbound Marketing and four pillars you need to build your foundation.
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5 Essential SEO Tips for Small Businesses

5 Essential SEO Tips for Small Businesses | Content Marketing & Content Strategy | Scoop.it
SEO - Search Engine Optimization, is the route to rake in all the traffic you want. Yes, getting on the first page for relevant keywords guarantees a steady flow of sales and visitors to your site.

Via P.j. Germain, massimo facchinetti
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The key characteristics of a high performing content marketing strategy

The key characteristics of a high performing content marketing strategy | Content Marketing & Content Strategy | Scoop.it
Discover how to boost the performance of your content marketing strategy
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How to Research and Plan Your Blog Content for a Year  

How to Research and Plan Your Blog Content for a Year   | Content Marketing & Content Strategy | Scoop.it
Discover how to use your blog's editorial calendar to plan and publish strategic content on a consistent schedule.
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20 Awesome Explainer Video Examples (2018)

20 Awesome Explainer Video Examples (2018) | Content Marketing & Content Strategy | Scoop.it
The statistics regarding the popularity of video marketing don’t lie—and if you’re not on the bandwagon now, you’re missing out on the future of marketing. Some half a billion people watch vi…
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Content Marketing Best Practices You Should Be Following in 2018

Content Marketing Best Practices You Should Be Following in 2018 | Content Marketing & Content Strategy | Scoop.it
In 2018 content marketers are focused on connecting with prospects with a specific need at a specific point in their customer journey, and then meeting that

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How To Get Influencer Marketing Content To Perform

How To Get Influencer Marketing Content To Perform | Content Marketing & Content Strategy | Scoop.it
There's lots of things marketers can do to optimize the set up of their Influencer Marketing campaigns. What about getting content to actually perform?
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State of the Digital Marketing Agency in 2018  

State of the Digital Marketing Agency in 2018   | Content Marketing & Content Strategy | Scoop.it
It's here! The 2018 edition of WordStream's annual State of the Agency report is an inside look at how digital marketing agencies run their businesses, with updated data and twice as many questions to reveal what makes agencies tick, their biggest challenges, their pricing models, how they acquire new clients and more.
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Content Marketing Done Right: How to Turn Content Into Cash

Content Marketing Done Right: How to Turn Content Into Cash | Content Marketing & Content Strategy | Scoop.it
The popularity of content marketing has grown exponentially over the past several years. Businesses of all sizes and in all industries have begun to realize the benefits of creating value for prospects that makes them more willing to engage and more susceptible to becoming customers.
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Dầu nhờn Alaska's comment, April 20, 5:38 AM
Sự phổ biến của tiếp thị nội dung đã tăng lên theo cấp số nhân
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Content Marketing is More Than Just Creating Content

Content Marketing is More Than Just Creating Content | Content Marketing & Content Strategy | Scoop.it
Content marketing has become a top priority for brands and marketers across the world, but that doesn’t mean that everyone is doing it right or that we have even begun to reach the potential of wha…
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Mraketing's curator insight, April 19, 7:15 AM
H
 
juansolo55's curator insight, April 19, 7:49 PM
Brilliant and simple
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5 Content Marketing Lessons From the Realm of D&D

5 Content Marketing Lessons From the Realm of D&D | Content Marketing & Content Strategy | Scoop.it
As an adept Dungeon Master, TopRank Marketing’s Patrick Pineda has learned a thing or two from creating lengthy campaigns—some successful, some not—that are both engaging and challenging. Discover Patrick’s lessons from the dungeon and how you can apply them to your content marketing campaigns
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How to Write the Most Compelling Creative Brief (with Examples)

How to Write the Most Compelling Creative Brief (with Examples) | Content Marketing & Content Strategy | Scoop.it
The creative brief is the foundation of every creative project. Learn how to write creative briefs that work in our detailed guide. Includes lots of creative brief examples, and a step-by-step process for writing a brief from scratch.
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B2B Blogging: How a Blog Fits Into Your Web Design Strategy

B2B Blogging: How a Blog Fits Into Your Web Design Strategy | Content Marketing & Content Strategy | Scoop.it
If you see B2B blogging as a critical component of your firm’s ongoing digital marketing strategy, you should start planning during the website design phase ­– it should not be an afterthought. Here, we take a quick look at how to fit your future B2B blogging strategy into your current web design project.
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Content Marketing Goals For Lesser Known Industries

Content Marketing Goals For Lesser Known Industries | Content Marketing & Content Strategy | Scoop.it
Content marketers for industries that are lesser known will have different goals than those industries which plenty of people understand. Putting together a strategy for these industries is goal orie…
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Blogging Tips: How to Write the Best Headline in the World

Blogging Tips: How to Write the Best Headline in the World | Content Marketing & Content Strategy | Scoop.it
As you’re blogging for your business, how much time to do you spend on headlines? The words you choose will either draw in a reader or encourage them to scroll onto something else, so take the time to carefully craft each one! What makes a good headline? Keep these tips in mind when blogging.
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How to Optimize a Website for Lead Generation

How to Optimize a Website for Lead Generation | Content Marketing & Content Strategy | Scoop.it
Every business needs a polished website to expand in today’s ultra-competitive market. However, many websites fail to accomplish their primary goal: attracting and keeping the attention of thei…
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