Content Marketing & Content Strategy
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7 Tools for Managing Your Business’s Online Reputation

7 Tools for Managing Your Business’s Online Reputation | Content Marketing & Content Strategy | Scoop.it

Do you know how your brand is perceived in the digital world? You should. Like it or not, your online reputation — fueled by what consumers choose to share with one another about your company — can make or break your business.


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In other words, establishing an online presence and implementing an effective reputation-management strategy is vital to your business’s overall success.

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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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8 Ingredients Every Piece of Shareable Content Has

8 Ingredients Every Piece of Shareable Content Has | Content Marketing & Content Strategy | Scoop.it
There are many ways you can amplify your content to get it to reach your intended target. Creating shareable content is one of the best ways for your brand to gain some exposure. Here are 8 things every piece of shareable content has in common.

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, June 8, 9:38 PM

None of the 8 elements of shareable content is surprising.  It's the adjectives that count. Not just a headline, but a compelling headline.  Not just a hook, but a worthy hook. Check the other 6.

Lisa Mitchell's curator insight, June 16, 3:04 PM
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Top 10 Free Social Media Monitoring Tools

Top 10 Free Social Media Monitoring Tools | Content Marketing & Content Strategy | Scoop.it
Juggling many social media accounts across a multitude of platforms can start to seem like an impossible task. In order to stay active, engaged and relevant with your audience along with still making…
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6 Tools to Help You Develop Fresh Content Ideas

6 Tools to Help You Develop Fresh Content Ideas | Content Marketing & Content Strategy | Scoop.it
One of the hardest things about content marketing is to come up with new and fresh content ideas that will resonate with your audience. When you have been running a blog or website on a topic for a w…
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Your content marketing must sell solutions, not stuff

Your content marketing must sell solutions, not stuff | Content Marketing & Content Strategy | Scoop.it
To be successful today, marketing has to be bigger than your products and services. It has to focus on solving the problems your target audience is facing.
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15 Instagram Video Ideas to Give You a Creative Boost - Shakr Blog

15 Instagram Video Ideas to Give You a Creative Boost - Shakr Blog | Content Marketing & Content Strategy | Scoop.it
Instagram is a platform where you get a real chance to engage with your followers, and video is the best way to engage people. So without further ado, here are 15 Instagram ideas to inspire you from brands that are killing it on Instagram with video.
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Visual Content Challenges: Missing Out On Marketing Success?

Visual Content Challenges: Missing Out On Marketing Success? | Content Marketing & Content Strategy | Scoop.it
Are the  3 visual content challenges holding your marketing back? While visual images, photographs and video improve your content marketing's ability to attract attention, consumption and action, you have to remove these 3 visual content challenges. Here's the data and tips to achieve marketing success.
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31 Brilliant Social Marketing Campaigns

31 Brilliant Social Marketing Campaigns | Content Marketing & Content Strategy | Scoop.it
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Michelle Borgman's curator insight, June 14, 2:41 PM
These are some really great examples of how social media is being used to create viral campaigns. It increases interest and interaction with the brands. 
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3 Ways Omnichannel Marketing Can Grow Your Engagement

3 Ways Omnichannel Marketing Can Grow Your Engagement | Content Marketing & Content Strategy | Scoop.it
We live in an age where customers have more ways to interact with your brand than ever before. This fragmentation creates lots of problems, but also plenty of opportunities. Customers can now be reached online, on mobile, through social, with …
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Michelle Borgman's curator insight, June 13, 2:48 PM
I think that omnichannel marketing is essential to keep up with the media based marketing that we see today. I think the most important thing is to have a strong campaign that runs throughout all channels. Otherwise it will become very confusing, and customers will easily find other ads that pop up for other companies. 
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How to Get Started With YouTube Messages 

How to Get Started With YouTube Messages  | Content Marketing & Content Strategy | Scoop.it
Learn how to set up and use private YouTube messages on mobile to connect with subscribers on a more personal level.
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4 Purchase Funnel Mistakes That Stop You From Making the Sale

4 Purchase Funnel Mistakes That Stop You From Making the Sale | Content Marketing & Content Strategy | Scoop.it
How many hours and marketing dollars do you spend on widening your purchase funnel to ensure you capture enough people? Trying to hit conversion and sales targets, many businesses focus their efforts…
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3 Free Landing Page Themes for Your Startup

3 Free Landing Page Themes for Your Startup | Content Marketing & Content Strategy | Scoop.it
If you’ve recently launched a startup, chances are you’re looking for great ways to boost conversions. After all, getting people to buy your products is how you’re going to generate revenue and…
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How to Create Mobile Specific Content Campaigns For Mobile-First Index

How to Create Mobile Specific Content Campaigns For Mobile-First Index | Content Marketing & Content Strategy | Scoop.it
Every year, Google makes around 500-600 changes to their search engine. And every year, entrepreneurs, SEOs, and everyone else have to scramble to catch up with whatever they change. But now and then, Google shows us their hand. One such instance is with mobile-first indexing. Since 2016, Google has been experimenting with methods that will allow them …

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, June 2, 10:15 AM

Content marketers, are you designing your campaigns for mobile first?  1)Easy to read copy (short paragraphs, white space, subheads, summary, mobile friendly images, bullets). 2) Use video, #) Fast load time.

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7 Content Marketing Myths You Should Stop Believing

7 Content Marketing Myths You Should Stop Believing | Content Marketing & Content Strategy | Scoop.it
Content marketing is kind of a big deal – and with good reason. When done right, content marketing is effective. It builds brand awareness. It can generate leads, drive website traffic, and convert spectators into...read more
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First Access Equipment Inc's comment, June 8, 5:27 AM
Nice Article
Michelle Borgman's curator insight, June 14, 2:57 PM
This shares some really great tips for content marketing. It shows how people really feel about the content their seeing and how you can improve your own content. 
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6 Advanced Techniques to Generate Leads with Social Media

6 Advanced Techniques to Generate Leads with Social Media | Content Marketing & Content Strategy | Scoop.it
Are you struggling to generate additional leads for your growing business through social media? In a poll, 63% of online marketers admitted that social media lead generation was their most difficult…
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Content Types: Case Studies

Content Types: Case Studies | Content Marketing & Content Strategy | Scoop.it
Even for natural-born salespeople, it’s not easy to turn skeptics into believers. What if you had some help … from your customers? Enter: Case studies.
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How to Boost Your B2B Lead Generation with Content Marketing

How to Boost Your B2B Lead Generation with Content Marketing | Content Marketing & Content Strategy | Scoop.it
Learn what role content marketing can play in your B2B lead generation -- with tips on how to boost your B2B leads for your business.
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Powerful Google Chrome Extensions for Entrepreneurs

Powerful Google Chrome Extensions for Entrepreneurs | Content Marketing & Content Strategy | Scoop.it
Many lists are available if you are looking for Google Chrome extensions that can make your life easier. I kid you not, there is even a list of Google Chrome extensions that can make your Netflix experience much better, including flipping the screen sideways for when you are binge-watching in bed. These are the Google Chrome extensions that I feel make an entrepreneur’s life much better. Continue Reading →
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10 Steps to Building a Brand to Reach Your Target Audience

10 Steps to Building a Brand to Reach Your Target Audience | Content Marketing & Content Strategy | Scoop.it
There are so many elements that go into brand building; where do you even start? You want to properly target the right audience in order to bring in leads and turn them into customers, but how da heck do you do it?
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Local SEO: Build Your Local Business with This Checklist

Local SEO: Build Your Local Business with This Checklist | Content Marketing & Content Strategy | Scoop.it
So, what is local SEO? We all know SEO (Search Engine Optimization) is a BIG deal, right? But, not every business needs the same kind of SEO. For instance, a small business that serves a small, regio…
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SEO content strategy guide | Element 502

SEO content strategy guide | Element 502 | Content Marketing & Content Strategy | Scoop.it
SEO content strategy should encompass how you can deliver new, engaging content to your audience. While also placing aside time and effort to improving existing content as well.
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Klex - Beautiful design for everyone, by everyone.

Klex - Beautiful design for everyone, by everyone. | Content Marketing & Content Strategy | Scoop.it
With it's powerful tools and brilliant effects, Klex makes it easy to create stunning and memorable designs for your business, family and friends.

Via THE OFFICIAL ANDREASCY, massimo facchinetti
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What Is Influencer Marketing And How Does It Work?

What Is Influencer Marketing And How Does It Work? | Content Marketing & Content Strategy | Scoop.it
What is influencer marketing and how can it be used to help spread the word about a brand? Here is a little insight on the matter.
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Skillz Middle East's comment, June 13, 7:59 AM
It's most important element in every marketing strategy
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Why does visual storytelling work?

When you want your ideas to be remembered share your ideas using story.


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Art Jones's curator insight, June 11, 3:46 PM

Visual Storytelling is the new currency.

Ekaterina Walter

Michelle Borgman's curator insight, June 13, 2:59 PM
This is a really simple video, but I think it has important info. for anyone who works in advertising. It shows us how important commercials, and video ads are compared to long articles or talks about a product. (Even though those can be useful too!)
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How to Effectively Use Storytelling to Attract a Larger Following Online

How to Effectively Use Storytelling to Attract a Larger Following Online | Content Marketing & Content Strategy | Scoop.it
In order to be successful with your website and on social media your business needs to offer great storytelling content that connects with your audience

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First Access Equipment Inc's comment, June 11, 8:14 AM
nice
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How to Use Google Analytics to Measure and Improve Your Content Marketing

How to Use Google Analytics to Measure and Improve Your Content Marketing | Content Marketing & Content Strategy | Scoop.it
Google Analytics offers incredible reporting features at absolutely no cost. I know Google Analytics isn’t the easiest tool in the world to navigate. All of the reporting options quickly become overwhelming. Don’t worry. You don’t need to be an expert to master Google Analytics. I’m going to share my insights with you on how this stuff …

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Peg Corwin's curator insight, June 2, 11:06 AM

To improve content marketing, use Google Analytics to understand on-site search queries, check what is working on mobile, optimize site speed, understand your customers with affinity reports, focus on searcher intent, visualize your funnel, focus on current traffic sources, review high traffic, low engagement pages, know when to publish content, track & measure ROI.