Content Marketing & Content Strategy
51.5K views | +8 today
Follow
Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
Your new post is loading...
Your new post is loading...
Rescooped by Stefano Principato from Content Creation, Curation, Management
Scoop.it!

How to Create Content That Drives a Lot of Organic Traffic #Infographics

How to Create Content That Drives a Lot of Organic Traffic #Infographics | Content Marketing & Content Strategy | Scoop.it
Today's infographic sheds some light on what kind of content you can create in order to build a wonderful stream of organic traffic.

Via Webgrrl, massimo facchinetti
more...
No comment yet.
Rescooped by Stefano Principato from Curation, Social Business and Beyond
Scoop.it!

Find Your Blogging Voice

Find Your Blogging Voice | Content Marketing & Content Strategy | Scoop.it
The biggest of all blogging mistakes is blending into the faceless crowd, writing without anything approaching a unique blogging style or genuine voice

Via janlgordon
more...
janlgordon's curator insight, June 1, 2017 5:16 PM

I selected this article from Curatti written by Andy Capaloff because it provides insight into how to create great content with your unique voice.

 

Generate personalized articles that your audience will love.

 

How to Craft Unique Content

 

When it comes to blogging you need to stand out from the crowd. I agree that in order to attract readers your posts need to be fresh and original.

 

Capaloff shows how to effectively create your own unique voice in your writing.

 

Here's what caught my attention:

 

  • Capture the essence of who you are in your articles. This is how to become an authentic blogger with a unique voice.

 

  • Become a second level communicator by writing about something that has been covered yet offers a different perspective. This way your content is adding value for your readers.

 

  • There are many different writing styles out there -- find one that works best for you. This could be a friendly approach, a teaching perspective, a storyteller, ect.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

.

Read full article here: http://ow.ly/r9mD30ceRw4

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Rescooped by Stefano Principato from Content Creation, Curation, Management
Scoop.it!

Use Google Analytics to Create an Awesome Welcome Email

Use Google Analytics to Create an Awesome Welcome Email | Content Marketing & Content Strategy | Scoop.it
Here's how to use Google Analytics to find your most valuable content to highlight in your email marketing.

Via massimo facchinetti
more...
No comment yet.
Rescooped by Stefano Principato from visualizing social media
Scoop.it!

The Importance of Content for SEO in Google's Post-Panda World [infographic]

The Importance of Content for SEO in Google's Post-Panda World [infographic] | Content Marketing & Content Strategy | Scoop.it
Content is the most important factor for search engine optimization in a post Panda world.

Search engines rate a site based on the relevancy of content and therefore, one of the primary factors for ranking on search engines is having quality and user friendly content.

As shown in this infographic, content fuels Google organic traffic with 92% marketers in support of having effective content for seo.
Via Lauren Moss
more...
Joe Anthony's curator insight, December 18, 2012 5:30 PM

Courtesy of my colleague @RBLevin: "Content moves from "king" and a vertical ("content marketing") to the centerpiece of communications. Good ideas are no longer enough. PR shops need to be able to ideate, create, collaborate (internally and with media), copyright (yes, the client can own what the media publishes), publish, orchestrate, marshal, and measure their stories"

Rescooped by Stefano Principato from Content Creation, Curation, Management
Scoop.it!

Creative Business Storytelling: Leveraging Content Marketing Framework

Creative Business Storytelling: Leveraging Content Marketing Framework | Content Marketing & Content Strategy | Scoop.it
Business storytelling is an excellent way to support your brand. It is an important part of any content marketing strategy you may have, but it isn't as simple

Via P.j. Germain, massimo facchinetti
more...
No comment yet.
Rescooped by Stefano Principato from Content Creation, Curation, Management
Scoop.it!

How to Write Suitable Content

How to Write Suitable Content | Content Marketing & Content Strategy | Scoop.it
Having attracted your readers to your blog, your posts should offer suitable content that answers their needs and inspires them to want to read more

Via janlgordon, massimo facchinetti
more...
janlgordon's curator insight, April 5, 2017 2:05 AM

I selected this article from Curatti written by Alice Elliott because she explains how to write a blog post that is more readable.

 

Attract more readers with content that it suitable to them.

 

How to Create an Attractive Post

 

It's great to have a strong number of subscribers -- but you need strong content to go along with that. I agree that your audience needs to be both educated and entertained in order to capture their attention.

 

Elliott explains how to improve your articles and write the perfect post.

 

Here's what caught my attention:

 

  • The quality of your writing needs to be the best that it can be. You need to write what your audience wants to read in order to retain them.

 

  • Make your blog posts conversational style. Show your own personality in an authentic way to attract more readers. Include your own anecdotes and stories to keep their interest.

 

  • A good post contains value and is useful to the reader. Write something that can make a real difference in their lives.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

.

Read full article here: http://ow.ly/45vp30azSQI

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Rescooped by Stefano Principato from Business and Marketing
Scoop.it!

Develop an Audience-Centric Content Strategy

Develop an Audience-Centric Content Strategy | Content Marketing & Content Strategy | Scoop.it
An audience centric content strategy begins with a well defined persona analysis prior to keyword search as part of your discovery process.

Via digitalassetman, Brian Yanish - MarketingHits.com, Martin (Marty) Smith, Gregg Breward
Stefano Principato's insight:

Primary objective in this exercise is to define an audience-centric content strategy. Understanding the relationship between themes that are advertorial, industry informational and highly relevant to your targeted audience’s interests will help you stay focused.

more...
Martin (Marty) Smith's curator insight, April 30, 2013 10:08 AM

Unique Customer Aspirations
I do something very similar as this post suggests, but I reverse the process preferring to do keyword research first. Keywords are vox populi, the voice of the mob, and so represent raw, unfiltered demand. If you listen carefully enough you can hear semantics too (how customers FEEL about something). 

Keywords also represent how customers think about your product, service or company. Whenever possible use THEIR language not yours, so I start with Keywords and work to personas. 

This post goes into intricate detail on persona creation and, in their model, I can see why they fit keys to personas. My personas are created from keys and patterns in our site's Google analytics. 

If you do either end of this exercise well the rest is somewhat moot. A great keyword set can drive a great persona and it works just as well in the other direction.

I agree with the core idea very much. As marketers we have what the Heath brothers called a "curse of knowledge" (Made To Stick). We LIVE our marketing. Customers DON'T live for our marketing. They live to raise great kids, experience special moments with people they love and experience life at its fullest.

This is why I like to connect with UCA (Unique Customer Aspirations) another way of saying "develop an audience-centric" content strategy.

UCA Post
http://www.atlanticbt.com/blog/how-unique-greatness-meets-customer-aspirations/  

Robin Martin's comment, May 15, 2013 10:43 AM
Wow Marty...your own post is perfect! Our shop is professional/organizational learning within the University of Michigan. We have our own website, catalog and very few social media sites. Actually, we have never even used Google keywords/AdWords on our site. I'm thinking this is a definite no-no. Some of us feel it is not necessary since our customers are internal. What is your take on it?
Martin (Marty) Smith's comment, May 15, 2013 12:09 PM
Robin, first thanks for all the RT love today you ROCK. Now lets talk PPC. Can PPC play an important role inside of the Uof M? Maybe. If you have specific goals around list creation or have something to sell in a fairly immediate way PPC can provide an important dimension to the rest of the relationship building you do. Not sure how or what content you are monetizing, but I could see a "free UofM" study or white paper that would get my email into your list. Once there you could nurture those on your list with segmented drip campaigns. Clearly tagging those from PPC will give you the ability to judge ROI. Feel free to email your specific use case to me Martin.Smith(at)AtlanticBT.com and I will spend some time thinking about IF or HOW PPC might help. Least I can do for your sharing my content with your great tribe of followers :). Marty