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The Ultimate Guide to Blogging

The Ultimate Guide to Blogging | content marketing | Scoop.it
In this guide I'll show you how I created all of my blogs and monetized them in the past as well as this one you're reading now.

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Stefano Principato's curator insight, November 20, 2013 11:26 AM

So this is just an overview guide to getting started in blogging.

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Content Marketing Isn't Content Strategy (And How to Correct It)

Content Marketing Isn't Content Strategy (And How to Correct It) | content marketing | Scoop.it
Content strategy and content marketing are often confused, but are by no means the same. Read on to understand strategy basics to market your brand.

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Stefano Principato's curator insight, November 20, 2013 1:48 PM

Make sure you’re aiming for certain goals and targets, and that you’re not just marketing content for the sake of creating noise. 

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6 Steps to Creating a Compelling Content Strategy

6 Steps to Creating a Compelling Content Strategy | content marketing | Scoop.it
Content marketing is one of the most effective ways to reach your customer today, regardless if your business is focused on B2B or B2C.

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Stefano Principato's curator insight, November 22, 2013 9:47 AM

Define what formula works best for your business by continually testing, optimizing and listening to your audience to better inform the content you’re creating. The formula for success when it comes to content is different for every business, which is why there is often trial and error involved when it comes to communicating with your audience.

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Tools for a Great Content Strategy #contentmarketing

Tools for a Great Content Strategy #contentmarketing | content marketing | Scoop.it

If you’re new to the world of online content, discovering how to form content and write effective strategy may seem out of your grasp. Never fear, the Internet is here! Along with a wide variety of tips and blogs to learn from, there also come tools to improve strategy for everyone, from the novice to the experienced writer. Wouldn’t it be great to have something or someone else help you plan and strategize your content? You don’t have to go at it alone. Content should be interesting to your audience, and they should be able to take something away from it after reading it. Valuable content will go far for your readers and keep them coming back for more. But how do you make sure what you provide the audience is useful?


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Stefano Principato's curator insight, November 26, 2013 2:12 AM

There is a tool for almost everything these days and content creation is no exception. Here are three tools any author can use to improve their content delivery.

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Content marketing is about high quality AND high quantity

Content marketing is about high quality AND high quantity | content marketing | Scoop.it
A few months ago, an article in HBR claimed that ‘marketers are not publishing enough content’ and I must say I agree. All too often we get caught up in a discussion on the importance in content marketing of quantity versus quality.

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Stefano Principato's curator insight, November 20, 2013 7:00 AM

What the additional micro-content will do is increase the number of opportunities to communicate with those on the fringes of your target group, which will enable you to reach a larger target audience.

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Content Marketing Playbook 2013 - 24 Epic Ideas for Connecting With Your Customers

Game-changing Content Marketing: Making Plays for Epic Impact When it comes to marketing, smart companies are striving to publish epic content – genuinely dis

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Stefano Principato's curator insight, November 21, 2013 5:41 PM

This newest version of the Content Marketing Playbook strives to help you become more confident – and more effective with the tactics you are using in your content marketing programs. It provides stats, tips, and an example of most of the tactics we ask content marketers to rate each year in our content marketing research.

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The Top 9 Videos From Brands This Year

The Top 9 Videos From Brands This Year | content marketing | Scoop.it
It's that time of year to start thinking about what have we done well, as an industry. And recognize the success of those brands who got it right. Who crea

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Benoit F. MASSE's curator insight, November 23, 2013 8:28 AM

When great companies and innovations meet great marketing, it reaches our emotional side.

113 Branding Digital Studio's curator insight, November 25, 2013 8:09 AM

Did these brands get it right? 

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155 Social Media Tools To Support Your Marketing Efforts

155 Social Media Tools To Support Your Marketing Efforts by Kevin Mullet of MarketSnare @kmullet #SMX #24B #SMXsocial13

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malek's curator insight, November 22, 2013 8:07 AM

Tried and tested tools