Content Marketing
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A Content Strategy Template You Can Build On

A Content Strategy Template You Can Build On | Content Marketing | Scoop.it
Are you doing content strategy the right way? Use this content strategy template to create your own best practices and wow your clients.
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One of the better content marketing templates that I've come across. I also like the concept of building in storytelling to a content strategy. 

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To gate content or not gate content?

To gate content or not gate content? | Content Marketing | Scoop.it
To most lead-gen marketers there are certain universal truths that are
assumed to be beyond reproach. Among them is the assumption that a gated
asset will convert better than an ungated one. I admit, I was among the
throng espousing that a form before the asset would surely convert better
than a discretionary form within the asset. Wrong.
Patrick Hurley's insight:

Interesting post on the results of a test from Ion Interactive comparing the conversion rate associated with a piece of content that is gate versus that same piece of content un-gated. 

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16 Explosive Content Promotion Strategies

16 Explosive Content Promotion Strategies | Content Marketing | Scoop.it
This 5,000 word guide will walk you step-by-step through 16 content promotion strategies that will build links and drive boat loads of traffic to your site.
Patrick Hurley's insight:

This is the most thorough, step-by-step post I've ever read on how to promote content. I already take advantage of some of the author's suggestions but was completely unaware of some of the other tools and strategies that he mentions. Can't wait to implement some of them. 

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Customer Journey Maps - Whiteboard Friday

Customer Journey Maps - Whiteboard Friday | Content Marketing | Scoop.it
The experiences our customers have throughout the buying process are windows into the effectiveness of our businesses, and in today's Whiteboard Friday, MozCon 2014 speaker Kerry Bodine shows us how to capture them through customer journey mapping.
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Succinct, well-delivered presentation on the process involved with fully understanding the brand experiences from the customers point of view.

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5 seo tips for your company blog

5 seo tips for your company blog | Content Marketing | Scoop.it

SEOBlogs were initially a digital version of personal diaries.Their usage now goes beyond that usage and companies have taken up to blogg (...)

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SEO is often the overlooked ingredient in a content marketing strategy. You can't be discovered if you don't optimize your chances of being ranked highly by search engines. 

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10 Free Tools to Create Infographics

10 Free Tools to Create Infographics | Content Marketing | Scoop.it
Infographics are fun, creative, data-visualization tools that can help businesses express facts and statistics about their products, markets, and services. They can spread quickly if well done — shared across ...
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Good resources. I recently created an infographic using Piktochart and thought it was solid.  

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A scientific guide to writing great headlines on Twitter, Facebook and your Blog

A scientific guide to writing great headlines on Twitter, Facebook and your Blog | Content Marketing | Scoop.it
What does it take to write great headlines for your blog, Twitter, Facebook and more? We've dug into the science behind writing great headlines with today's
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Test the response to two tweets and use the one that pulls best as a blog post headline.  Better yet, use the Twitter results to determine what you even blog about.  Great advice. 

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Inbound Marketing Hub

Inbound Marketing Hub | Content Marketing | Scoop.it
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This is about the most comprehensive inbound marketing hub you're going to find.  

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Why Press Releases Should Be Part of Your Content Marketing Strategy | Small business news; tips; networking | BizSugar

Why Press Releases Should Be Part of Your Content Marketing Strategy | Small business news; tips; networking | BizSugar | Content Marketing | Scoop.it
Thanks to SEO, press releases are a key part of your content marketing strategy. Here are 3 ways press releases drive website traffic and establish your expertise.
Patrick Hurley's insight:

Absolutely true. I always seed my whitepapers to slidesharing sites first, then promote them in various LinkedIn Groups.  I follow up a few days later and that seems to keep the momentum going.  Here's how I construct a content seeding plan http://bit.ly/ContentSeeding

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Marketing Research Chart: SEO most effective tactic for lead gen, but also among the most difficult

Marketing Research Chart: SEO most effective tactic for lead gen, but also among the most difficult | Content Marketing | Scoop.it
In this week's chart, we look at data from the MarketingSherpa 2012 Lead Generation Benchmark Report about the difficulty, effectiveness and usage of lead generation tactics.
Patrick Hurley's insight:

This generally tracks with my experience.  SEO, content and email marketing have been my most effective tactics for lead generation, both for quantity and quality of leads.

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10 Lessons from a 100k Pageview Post

10 Lessons from a 100k Pageview Post | Content Marketing | Scoop.it
This kind of thing might happen to Rand all the time, but it’s not often that a digital marketing company based in Leeds gets 100,000+ people reading anything it does (at least on its own site).
Patrick Hurley's insight:

Lessons #2 and #3 ring home.  Determine the problems that prospects are trying to solve and create content to address it.  Simple, logical, but often overlooked.  I like the suggestion to use Google Complete for content ideas.

 

Once you've locked down your target audience, subject matter and POV, here is my suggested way to successfully seed your content and create a virtuous cycle http://bit.ly/ContentSeeding.  ;

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The state of content marketing (and where it's really headed)

The state of content marketing (and where it's really headed) | Content Marketing | Scoop.it
If you run a startup -- or a small company that is navigating the waters of content marketing for the first time -- read this before you dive head-first into any content marketing initiatives.
Patrick Hurley's insight:

Some good tools mentioned for content management, curation, syndication, distribution and analytics. 

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25 Lessons from 25 Months of Content Marketing

25 Lessons from 25 Months of Content Marketing | Content Marketing | Scoop.it
At Help Scout, we take content and customer success through education very seriously. Twenty-five months in, here are some of the odd lessons I’ve picked up along the way. I hope they’re useful for you: – 1.) Marketing is enthusiasm transferred to the customer. Expecting customers to get excited about your product without your help is
Patrick Hurley's insight:

Great insights in this post. My favorite is the Venn diagram above with the accompanying text: "Great content people have an odd mix of traits. To have domain expertise, writing ability, and decent networking skills is rare, hence the Content Marketing Trifecta."

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Broken content marketing? Hint: It’s about getting the right leads, not more leads

Broken content marketing? Hint: It’s about getting the right leads, not more leads | Content Marketing | Scoop.it
Recently, my business did a purge of contact records we had collected over the years that were never going to convert into clients. A whopping 220,000 records were clogging up our CRM – and continu...
Patrick Hurley's insight:

Good advice, especially about pruning contacts. It feels good to have a growing contacts database but it actually undermines engagement goals if old, inactive contacts are left to molder. Better to prune them.  

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Redesigning Mary Meeker's Ugly Internet Slideshow

Redesigning Mary Meeker's Ugly Internet Slideshow | Content Marketing | Scoop.it
Meeker's State of the Internet presentation packs loads of valuable information. Designer Emiland De Cubber shows how it could be far more useful
Patrick Hurley's insight:

This reimagining of Mary Meeker's annual State of the Internet presentation really demonstrates the power of design in advancing communication. Even powerful presentations like Ms. Meeker's can be simplified and improved.

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Slideshare Pro is now free

Slideshare Pro is now free | Content Marketing | Scoop.it
Patrick Hurley's insight:

Received an email today alerting me that Slideshare Pro is now free. I've happily paid for the pro features but am glad to get all the great features at no cost. I wonder how its parent company, LinkedIn, plans to monetize Slideshare going forward.

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Content Marketers Could Become Their Own Worst Enemy - Rand's Blog

Content Marketers Could Become Their Own Worst Enemy - Rand's Blog | Content Marketing | Scoop.it
Content is powerful. It helps websites and companies earn traffic, earn amplification through social media, build trust with an audience, all at a cost far lower than traditional or online paid marketing channels. But, sometime in the next few years, I’m worried that it may become a more challenging, more risky, and less dividend-paying investment. …
Patrick Hurley's insight:

I'm certainly experiencing this first hand. The competition for search ranking, social sharing and user engagement has definitely stiffened for content marketing assets in the past 12-18 months. 

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7 Lessons Apple Can Teach Us About Persuasive Web Content

7 Lessons Apple Can Teach Us About Persuasive Web Content | Content Marketing | Scoop.it
Do you sometimes wonder if there&#’;s an easier way? Do you want to know if there is a way to prevent web visitors from bouncing?
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10 Content Marketing Best Practices for Greater Efficiency

10 Content Marketing Best Practices for Greater Efficiency | Content Marketing | Scoop.it
To minimize costs and to leverage related distribution and promotion, it's helpful to have a plan in place from the outset of your content program. The following content marketing best practices an...
Patrick Hurley's insight:

Create once, use many times in many ways.  I've had great success in creating trend reports in this way.  You can use support points that link to other reports and pages that you've created.  You can also serialize the content into several blog posts, tweets, et al

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Google+ Shared Circles - Google Drive

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Very helpful linkable list of thousands of Google+ Circles

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How to construct a content seeding plan that works

Once you create your content marketing assets, you need to be able to seed them for maximum readership and sharing. The following strategy has worked extremely
Patrick Hurley's insight:

It took a lot of trial and effort for me to find the perfect balance of timing and tools to create a virtuous cycle for content marketing assets. Hopefully you'll apply some of these learnings to your next content seeding effort. 

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B2B Content Marketing on LinkedIn Just Got Harder: Now What? - High-Tech Communicator

"For many B2B marketers, LinkedIn is an extremely important social media channel. One of the principles of posting content on LinkedIn is that it needs to provide useful information and not be blatantly self promotional. However, the bar concerning what is considered useful information recently got a lot higher."

Patrick Hurley's insight:

Valuable info in this post for B2B content marketers who regularly link to content from LinkedIn — like me.  It will be much more important to check on the posting policies within each LinkedIn Group so that you don't run afoul and to possibly recalibrate your post to still run within the Discussions thread.   

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The Anatomy of Tomorrow's Inbound Marketing Strategy Today

The Anatomy of Tomorrow's Inbound Marketing Strategy Today | Content Marketing | Scoop.it
There are many schools of thought and methodologies defining what inbound marketing should look like. Most of them position content marketing, social media marketing and SEO as the core of inbound marketing.
Patrick Hurley's insight:

I find SEOMoz to consistenly provide valuable content.  While this infographic may be a bit academic to those who live and breathe content marketing on a daily basis, it is among the best I've seen at simply, concisely breaking out which content assets to leverage at each stage of the funnel.

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How to Gauge the Power and Value of Your Content Marketing - MarketingProfs.com (subscription)

How to Gauge the Power and Value of Your Content Marketing - MarketingProfs.com (subscription) | Content Marketing | Scoop.it
MarketingProfs.com (subscription) How to Gauge the Power and Value of Your Content Marketing MarketingProfs.com (subscription) One of the pioneers of the content marketing discipline during his time at Eloqua, Joe Chernov, recently wrote the...
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