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The 10 Commandments of Social Media Content Marketing

The 10 Commandments of Social Media Content Marketing | Content Marketing | Scoop.it
What is the secret behind social media content marketing that takes content and publishes and promotes it on social networks including Blogs, Facebook, Twitter and LinkedIn? What are the 10 fundamental principles that will help make it effective?
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Content Curation Tactics - 10 Embeddable Media Sources

Content Curation Tactics - 10 Embeddable Media Sources | Content Marketing | Scoop.it
10 sources of embeddable media to use with curated content that can be used to create "oreo cookie" posts and invite connections with industry thought leaders.
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6 Reasons Companies Fail at Content Marketing

A leading expert explains the most common content marketing mistakes he's observed and how to avoid them.
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When Less is More: A #CMWorld Twitter Chat About Multi-Channel Marketing

When Less is More: A #CMWorld Twitter Chat About Multi-Channel Marketing | Content Marketing | Scoop.it
Present our content in the right channels at the right time with the right story is one of the aspects of content marketing planning that can be complex.
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Content Curation Benefits and Best Practices

Content Curation Benefits and Best Practices | Content Marketing | Scoop.it
Four industry leaders offer insight and advice to enable any brand to attempt curation mastery with greater confidence and skill.
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4 Latest Trends in Content Marketing by Vertical Measures

4 Latest Trends in Content Marketing by Vertical Measures | Content Marketing | Scoop.it
Discover 4 hot trends we've seen in the content marketing world that will help push your brand forward and reach more customers.

 

Summarized...

 

Infographics 2.0

I’m sure you pretty much saw this one coming, it’s been the mainstay of what quality content should be. But what I’m about to show you next are not just any regular infographics. These works of art combine data, beautiful graphic design, and web technologies and have taken the standard infographic to new levels. Internet consumers want more engaging and interactive content to share with friends, colleagues, and customers.

 

API Mashups

Combining API’s together may be one trend you might not have thought of as being considered part of content marketing.  Google Analytics, Adwords, Foursquare, Youtube, and other web services all offer API’s, and in some cases their entire platform. The secret sauce lies in picking and choosing specific API endpoints that you can mash up and create a new and creative content piece or web service.

 

HTML5/CSS3

While many of the content examples that are presented here use cutting edge technology like HTML5, CSS3, and Javascript, these entire web sites have employed the technology in unseen ways pushing the boundaries of what many thought were impossible until recently.

 

Mobile Apps

Now more than ever has the proliferation of mobile devices been more apparent than it is today. Mobile phones are now our always connected “personal” computers offering up location coordinates, real time communication, and miniature software applications personalized for our daily lives.


Via CYDigital
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CYDigital's curator insight, April 3, 2013 7:17 AM

For a full understanding of each, please click through to see the examples provided by the author. You can see how these four trends should become the norm (provided the tools are available for fast and easy delivery).


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Content Curation Infographic: Process & Best Practices

Content Curation Infographic: Process & Best Practices | Content Marketing | Scoop.it
Curation of online content that is relevant to your business can be an excellent way to drive SEO. Here is an infographic guide.

Via Lauren Moss
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NXTLevel's curator insight, September 29, 2013 12:55 AM

I'm almost sick of Infographics already but this one is worth the read. Nice work.

Beth Kanter's comment, September 29, 2013 2:40 PM
The tools section is pretty lame - weird categories. Obviously, they didn't review the experts, like Robin Good, and refer to his work.
Jean-Marie Grange's curator insight, September 30, 2013 1:36 PM

Content curation is key to build a community and maintain brand awareness. This short infographic presents the major tools and how to use them.

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Marketers Who Share Content Drive Traffic, Gain Customers [INFOGRAPHIC]

Marketers Who Share Content Drive Traffic, Gain Customers [INFOGRAPHIC] | Content Marketing | Scoop.it
Content marketing was a top priority for businesses in 2011, and it is going to remain so in 2012. That's according to a study conducted by the Content Marketing Institute, a ma...
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Inbound Marketing vs. Content Marketing: What's The Difference? - Business 2 Community

Inbound Marketing vs. Content Marketing: What's The Difference? - Business 2 Community | Content Marketing | Scoop.it
RT @frozenfirechat: The difference between #InboundMarketing vs #ContentMarketing. http://t.co/hRdseYUrHA
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Content Marketing: Meaningful Goals | Social Media Today

Content Marketing: Meaningful Goals | Social Media Today | Content Marketing | Scoop.it
In this post, you’ll find examples of goals that you can use to measure the results and ROI of content marketing. (How to Develop Meaningful Goals for Your Content Marketing Efforts: One of the biggest challenges that have fa...
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Ebay Acquires “Content Meets Commerce” Shopping Site, Bureau Of Trade, As ... - TechCrunch

Ebay Acquires “Content Meets Commerce” Shopping Site, Bureau Of Trade, As ... - TechCrunch | Content Marketing | Scoop.it
Ebay Acquires “Content Meets Commerce” Shopping Site, Bureau Of Trade, As ...
TechCrunch
eBay has acquired online marketplace for men's shopping Bureau of Trade, the company announced today.
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How Retailers Can Use Video for E-Commerce - MarketingProfs.com (subscription)

How Retailers Can Use Video for E-Commerce - MarketingProfs.com (subscription) | Content Marketing | Scoop.it
MarketingProfs.com (subscription) How Retailers Can Use Video for E-Commerce MarketingProfs.com (subscription) For most e-commerce providers, the question isn't whether video content should be a part of the brand's e-commerce strategy, but how to...
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Content Curation: 6 Strategies to Add Value With Your Own Commentary

Content Curation: 6 Strategies to Add Value With Your Own Commentary | Content Marketing | Scoop.it

When curating content as part of your content marketing strategy, it’s crucial to add your own commentary — or annotation — to differentiate your content from that of other sources, comply with fair use requirements, and boost the overall SEO value of all your content offerings.

For example, content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material. This is particularly relevant when you are excerpting curated content, rather than syndicating it outright. In fact, when excerpting a piece of content, my recommendation is that the perspective you add must be at least half as long (in terms of word count) as the original content itself, and should include brand-appropriate keywords in order to optimally position you as an expert on the subject.

In addition to excerpting, there are many other methods for using annotation in your content curation efforts. To illustrate some best practices for working with these options, let’s take a few recent articles from BloombergBusinessweek and Social Media Examiner and see how they might be successfully curated using six different approaches.


Via Jeff Domansky
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Jeff Domansky's curator insight, September 29, 2013 8:28 PM

Here's a set of useful curation tips and particularly good advice on adding value through commentary. I'm not so sure it's the length of the commentary that's as critical as the filtering skill coupled with pointers to guide the reader. Also take note of several best practices for using annotation in curation.

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4 Things to Remember When Creating B2B Social Media Marketing Content

4 Things to Remember When Creating B2B Social Media Marketing Content | Content Marketing | Scoop.it

Even though social media marketing is categorized as a form of marketing that promotes the content you publish, it should not look like traditional marketing messages, even if you’re a B2B (business to business).


Too many brands make the mistake of focusing their social media marketing content on selling their products or services because they don’t think they can be creative or make personal connections. However, even an inherently “boring” business can create compelling social media content that doesn’t focus on pushing out sales messages.


Instead, make sure your social media efforts are about fostering a community of passionate customers through genuine conversations. Here are four things to remember when creating your social media marketing content:


Via Brian Yanish - MarketingHits.com
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Content Curation More Valuable Than Content Creation - Business 2 Community

Content Curation More Valuable Than Content Creation - Business 2 Community | Content Marketing | Scoop.it
Content Curation More Valuable Than Content Creation
Business 2 Community
Content Curation vs. Content Creation! Tons of print out there about this topic, and a few fundamental questions emerge: (1) What exactly IS content curation?
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