content marketing
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Rescooped by Mike Fisher from Public Relations & Social Marketing Insight!

The Sunday Share - 50 Stats You Need to Know About Content Marketing | Danny Brown

The Sunday Share - 50 Stats You Need to Know About Content Marketing | Danny Brown | content marketing |

....As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms.From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals. These include standard presentations, videos, multimedia and more....

Via Jeff Domansky
Jeff Domansky's curator insight, June 16, 2013 4:25 PM

As content marketing becomes an ever more important staple in marketing, here are 50 stats you need to know about content marketing from Danny Brown.

Rescooped by Mike Fisher from The MarTech Digest!

Marketers are killing their SEO content with bad headlines - Brafton

Marketers are killing their SEO content with bad headlines - Brafton | content marketing |
Marketers can increase their content writing's viral potential by including certain verbs, perspectives and details in their headlines.




According to a recent Startup Moon study, after reading through more than 100 blogs and reviewing content analytics data, [it was] determined a number of common traits found in widely shared blog content headlines.


1. Powerful (and dark) verbs


Surprisingly, websites’ most successful news content often feature somewhat morbid headlines that use words like ‘kill,’ ‘fear,’ ‘dark,’ ‘war’ and ‘bleeding.’ For instance, the title “Big data is dead. What’s next?” was the most shared post in VentureBeat’s Data/Cloud section, the study found.


2. Say what’s missing


Online content is more likely to go viral when titles use words such as “not” and “without,” the study revealed. The top shared post on GigaOm’s Cloud page was called “Cloud adoption: it’s not about the price, stupid.” Therefore, marketers are advised to position stories about what’s not happening – rather than what is – when appropriate.


3. Specificity


Online articles might have more viral potential when they use powerful language, but marketers shouldn’t include buzzworthy terms at the risk of losing accuracy. Headlines are shared more often when they include specific qualifiers, like the number of examples coming. According to Startup Moon’s analysis – titles with higher numbers perform even better, so marketers shouldn’t be afraid to go all out with their lists.

Via CYDigital
CYDigital's curator insight, June 17, 2013 1:20 PM

Fascinating findings, and absolutely actionable information. Make your changes accordingly.

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add your insight...

Paola Caballer's curator insight, June 17, 2013 5:54 PM

Ojo con los títulos de nuestros post:

- Verbos directos, pasemos de lo abstracto, lo morboso... Si nuestro blog no tiene lectores fijos, y necesitamos servirnos del SEO para llegar a ellos.

- No hablar en negativo; las frases en afirmativo son las que buscamos en Google, o no?

- Ser específicos. Imagina que estás haciendo una búsuqeda en Google, y querrías que el primer resultado, fuera tu post.


Ahora eso sí... Le quita atractivo eh?? :/

Patrick Ciriello's curator insight, June 18, 2013 6:48 PM

Isn't this what newspaper publishers learned 100's of years ago?  Why are we just figuring this out now?