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6 elements of snackable content

6 elements of snackable content | Content Marketing | Scoop.it
It doesn't have to be bite-size. It simply should be easily digestible, with a mix of storytelling and delectable visuals. And make sure it's ready for on-the-go consumption (read: smartphones).
Maria Scopelliti's insight:

Great insights to break up your content into pieces for more effective storytelling and content re-purposing across multiple platforms.

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6 Facts About Content Curation and SEO You May Not Know

6 Facts About Content Curation and SEO You May Not Know | Content Marketing | Scoop.it
If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.

But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? Continue reading →
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Where content curation traffic comes from and 4 ways to increase yours

Where content curation traffic comes from and 4 ways to increase yours | Content Marketing | Scoop.it

Content curation is not just collecting, it's also sharing. And whatever our motivation, we curate content to have an impact so understanding where our traffic comes from is important. During our first 2 years of existence, the Scoop.it users have published more than 50M pieces of content attracting more than 100M unique visitors so we've been in a great position to observe not only where this traffic came from but also what best practices had the strongest influence on it. So we’ve analyzed all the content curated, published and shared through Scoop.it. This post is about sharing these data and learnings so you can be more effective with your content curation. 


Via Guillaume Decugis
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Guillaume Decugis's curator insight, March 7, 2014 11:22 AM

We've been analyzing the data from millions of curated pieces and looked at:

- Content curation traffic sources: Search vs Social

- Which social networks bring the most traffic? The best traffic?

- How often should you publish content?

- How's content quality impacting traffic?

- mobile vs desktop

- Social graph vs interest graph

... and what take aways this meant for content curators. 


Enjoy!


And tell us what you think: does it match your own experience?

Nevermore Sithole's curator insight, March 10, 2014 11:49 AM

Where content curation traffic comes from and 4 ways to increase yours

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A Lack of Content Marketing Strategy Impedes Demand Generation | ANNUITAS

A Lack of Content Marketing Strategy Impedes Demand Generation | ANNUITAS | Content Marketing | Scoop.it
Why B2B marketers should not invest in creating more content before they have developed a solid content marketing strategy.
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write, edit, blog: 3 models for brand journalism in the fashion industry

write, edit, blog: 3 models for brand journalism in the fashion industry | Content Marketing | Scoop.it
This is a guest post from Laura Roig Vericat, who has recently completed a dissertation looking in detail on how brand journalism is transforming coverage of fashion. Third-party endorsement has always been the core ...
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A Content Marketing Plan for Turning Your Influencers Into Partners

A Content Marketing Plan for Turning Your Influencers Into Partners | Content Marketing | Scoop.it
As marketers look to boost their content efforts, many turn to influencers to lend credibility to a piece of content or a brand. Find out how to create a content marketing plan that will build rela...
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Where content curation traffic comes from and 4 ways to increase yours

Where content curation traffic comes from and 4 ways to increase yours | Content Marketing | Scoop.it
Content curation is not just collecting, it's also sharing. And whatever our motivation, we curate content to have an impact so understanding where our traffic comes from is important. During our first 2 years of existence, the Scoop.it users have published more than 50M pieces of content attracting more than 100M unique visitors so we've been in a great position to observe not only where this traffic came from but also what best practices had the strongest influence on it. So we’ve analyzed all the content curated, published and shared through Scoop.it. This post is about sharing these data and learnings so you can be more effective with your content curation. Continue reading →
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Sauder turns elevator into world's smallest classroom as part of new marketing campaign

Sauder turns elevator into world's smallest classroom as part of new marketing campaign | Content Marketing | Scoop.it
UBC business school adopts quirky marketing techniques traditionally used in consumer brands as part of international branding campaign.
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6 Key Elements of an Effective Content Marketing Strategy

6 Key Elements of an Effective Content Marketing Strategy | Content Marketing | Scoop.it
You need a strategic framework for conceptualizing, designing, and scaling your content efforts. Use these 6 key elements to build your content strategy.
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