Content marketing
5 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Maartje van Oeveren from Ecom Revolution
Scoop.it!

10 Ways B2C Content Marketing Is Different From B2B

10 Ways B2C Content Marketing Is Different From B2B | Content marketing | Scoop.it
B2C Content Marketing Laggards Narrow Gap With B2B - New CMI Study and How B2C Content Marketing Is DIFFERENT
You knew the gap between B2C laggards and…

Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, October 15, 2013 1:08 PM

When I scooped the Content Marketing study showing a narrowing gap between B2C and B2B content marketing it struck me to share 10 ways B2C content marketing is different than B2B. I spent 7 years as a Director of Ecommerce and the last two as Marketing Director for Atlantic BT, a B2B web and software Development Company in Raleigh so can speak intelligently about both camps (one would hope :).

Here are 10 Ways B2C content is different than B2B:

* More User Generated Content.
* More contests and games.
* Less content creation.
* More content .
* More snippets and keywords less paragraphs and white papers.
* More social content less evergreen.
* Visual support important to both, REALLY important B2C.
* Content has to be FLATTER (less linked, less words, more bullets) and more visually support of immediate conversion.
* LESS YOU (website owner) more THEM (community formed around brands or products or your website).
* Money is ultimate judge of success.

You could argue money is the ultimate litmus test for both, but B2C is about money today and B2B is about money tomorrow.

Dennies Bright's comment, October 16, 2013 5:29 AM
True
Rescooped by Maartje van Oeveren from Email Marketing Automation
Scoop.it!

CONTENT MARKETING - 7 rules of content marketing in email

CONTENT MARKETING - 7 rules of content marketing in email | Content marketing | Scoop.it

"The real key to standing out in any channel, including email, is to "be anticipated." What that means is really rather simple: Have your subscribers on the look-out for your emails in their inbox. Sometimes this can be achieved by (to borrow a television phrase) appointment viewing. Your email shows up at the same time every time and offers something of clear value. But this can also be achieved by always rewarding an open with something of value to the subscriber."


Via webpower
more...
No comment yet.