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KWFinder Review & Tutorial (Plus Special Discount)

KWFinder Review & Tutorial (Plus Special Discount) | Content Marketing | Scoop.it

I’ll tell you a secret. A few years ago I kind of sucked at keyword research. Which isn’t great as an SEO and content marketer.


It’s not that I wasn’t getting results, it’s just that the whole process seemed so boring – and I often found myself making excuses not to do ​any at all. ​


But if you want to promote your small business online or build traffic to your niche sites, there’s no shying away from both content and search marketing as the most cost-effective way of attracting more buying customers to your website – and this means doing keyword research.

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How Often Should I Blog As A Small Business Owner?

How Often Should I Blog As A Small Business Owner? | Content Marketing | Scoop.it

We all know getting targeted traffic to our small business website and converting those visitors into leads and sales is the Holy Grail of online marketing. ​And hands down the easiest way of doing this is with SEO and content marketing - in particular blogging.


Blogging is a great way to publish high-quality content on your ​website that not only builds your brand and authority​ - but if you also incorporate some simple SEO considerations into your ​articles - ​such blog posts can become valuable content assets over time, ​ranking for multiple keywords and providing you with evergreen organic traffic.

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How To Start a WordPress Blog in 7 Easy Steps

How To Start a WordPress Blog in 7 Easy Steps | Content Marketing | Scoop.it

Learning how to start a WordPress blog for your business website or authority site can feel rather daunting at first.


All that hassle with domains, hosting, themes and plugins – it’s enough to make you pack it all in before you’ve even got started.


But that would be a mistake, because the truth is that with just a few straightforward steps to follow, and thanks to the user-friendly wonder that is WordPress, setting up your new site is incredibly simple.

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How To Create a Customer Avatar In 5 Simple Steps

How To Create a Customer Avatar In 5 Simple Steps | Content Marketing | Scoop.it

You have an important story to tell about your business to ensure its success, so the question is this:


Are you writing a bestseller or a bomb? ​


With a few exceptions, if you think you embody your own audience, or that your product or service is the protagonist, then nobody’s going to buy what you’re selling. Knowing whom you’re speaking to when you’re crafting marketing and sales materials or developing new products or services is the key to attracting and converting customers.

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CC 075: On-Page SEO (SEO Essentials)

CC 075: On-Page SEO (SEO Essentials) | Content Marketing | Scoop.it

Business owners spend a lot of time and money creating visually appealing websites and in-depth content to promote themselves online. While these are key features in generating leads, you also need to understand on-page SEO essentials if you want your site to rank properly in the search engines and be found by potential clients.


Since many business websites tend to overlook the relevance and power of on-page SEO, in this quickfire audio checklist I’m going to give you an overview of the crucial foundational SEO elements you need to get right. I share how to properly use keywords, outbound links and internal links, and also consider how to create content that engages your audience and encourages people to stay longer on your site. Let’s dive in.

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CC 073: Website Speed (SEO Essentials)

CC 073: Website Speed (SEO Essentials) | Content Marketing | Scoop.it

As we continue our SEO Essentials series, we’re ​discussing how the speed of your website plays a crucial role in your conversion rates, so much so that this one issue alone can make or break your online business. ​ ​


Our Head of SEO at Content Champion, Tom Peary, joins me again on this episode to explain why site speed is so important - and how a slow site can drive away potential customers ​and kill your conversions, even when your ​organic traffic is doing well.


​​ ​In this quickfire ​show we also discuss what load impact is, how technical SEO and hosting factors can ​influence the speed of your website, and how you can improve your site speed on WordPress with the various plugins ​available.

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CC 071: Canonicalization (SEO Essentials)

CC 071: Canonicalization (SEO Essentials) | Content Marketing | Scoop.it

​​Welcome back to the SEO Essentials Series of the Content Champion Podcast. In this episode, I'm ​discussing canonicalization with highly experienced SEO, Tom Peary. Yes we know, don't let your eyes glaze over quite yet - as getting this right could save your organic traffic.


Tom ​is the Head of ​SEO here at Content Champion, and ​also specialises in optimizing Google Shopping feeds. Between the two of us, ​we have over 30 years' experience in the content marketing and SEO industries.


Tom joins me today to explain what canonicalization is and why it’s ​an essential ​part of your SEO strategy. He ​​also tell us how using canonical tags can help boost your search engine ranking, and explains ​how to fix and prevent canonical errors.

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CCC 007: How To Scale Content Creation, How To Make Money Podcasting [& More]

CCC 007: How To Scale Content Creation, How To Make Money Podcasting [& More] | Content Marketing | Scoop.it

Following a rather long after-dinner nap it's time for the 7th instalment of Content Champion Curated, our regular gossip over the garden fence of content marketing. Nice.

For this collection of essential links and resources, we've dug deep to find some real belters that will help you grow your online business - whatever niche you're in.

So you'll find our latest podcasts on scaling content creation and making money from your own podcast - plus posts on gaining more backlinks and a whole lot more.

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CC 068: How To Scale Content Creation With Dom Wells

CC 068: How To Scale Content Creation With Dom Wells | Content Marketing | Scoop.it

On the show this time I'm talking with niche site entrepreneur and expert affiliate marketer, Dom Wells of Human Proof Designs. Dom created Human Proof Designs for two reasons: to teach others about affiliate marketing, and to give you ready-made niche sites that are worth buying. In this episode we are discussing how to scale content production, important for both niche site creation and business sites using content marketing. Let's dive in...

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CC 067: How To Get Rankings & Traffic Without Backlinks With Doug Cunnington

CC 067: How To Get Rankings & Traffic Without Backlinks With Doug Cunnington | Content Marketing | Scoop.it

Welcome to the 67th edition of the Content Champion Podcast. On the show this time, I’m delighted to be speaking with SEO and productivity expert, Doug Cunnington, of Niche Site Project - about how to get traffic to your niche sites without building backlinks.


With Amazon recently slashing affiliate payouts in certain product categories, how much it costs you to drive targeted traffic to your sites has never been more important, so I was keen to dig down into Doug’s extensive knowledge for this episode. Let's dive in...

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CCC 004: Do I Need A Blog, Email Marketing Services [& More]

CCC 004: Do I Need A Blog, Email Marketing Services [& More] | Content Marketing | Scoop.it

Hi folks, it's time once again for Content Champion Curated, our weekly ride on the content marketing unicorn. Trippy.


I've selected some great resources for you in this edition, so I hope you enjoy digging down into a few of these articles to learn more.


This time round we're asking the question; 'do I really need a blog?', looking at some of the best email marketing services currently available, and considering how to build trust through content marketing - plus of course lots more.


That all said, let's dive in...

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CCC 002: Push Notifications, Content Marketing Is Nothing New [& More]

CCC 002: Push Notifications, Content Marketing Is Nothing New [& More] | Content Marketing | Scoop.it

It's already time for the second installment of 'Content Champion Curated', our weekly peep between the net curtains at the noisiest neighbours on content marketing street. Yes indeed.


With all these roundups, the inclusion process is simple: whatever catches my eye every week gets shared (even if it's older stuff that I've only just found) - with the hope you can gain some genuine value from the resources that jump out at me.


This time round we're looking at push notifications - what they are and how to set them up; why content marketing is nothing new and probably doesn't even exist (I'm now in the throes of an existential crisis); and how to setup a private Facebook Group (ah, that's more like it).


Let's - as I frequently say on The Content Champion Podcast - 'dive in'...

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CCC 001: Link Building In 2017, How To Find Keywords For A Website, Content Assets, Video SEO [& More]

CCC 001: Link Building In 2017, How To Find Keywords For A Website, Content Assets, Video SEO [& More] | Content Marketing | Scoop.it

Welcome to the very first edition of 'Content Champion Curated', our weekly look behind the curtain of the content marketing and SEO world to discover the best, most useful content of the last 7 days.


I started this weekly roundup after the success of our content curation efforts on social media - particularly Twitter - where many readers have reached out to thank us for sharing the latest content marketing tips, tools and strategies.



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CC 077: Does Content Marketing Work With Sarah Mitchell

CC 077: Does Content Marketing Work With Sarah Mitchell | Content Marketing | Scoop.it
Does content marketing work anymore? Is content marketing dead? These are just some of the questions I hear all the time - and that I hope to answer in ​this edition of the Content Champion podcast. ​​​

To discuss this subject, and ​to mount a defence of content marketing, it's my great pleasure to introduce my latest guest, Sarah Mitchell, Director of Content Strategy at Lush The Content Agency in Perth, Australia.
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Mapping Your Customer Journey in 5 Essential Stages

Mapping Your Customer Journey in 5 Essential Stages | Content Marketing | Scoop.it

A customer journey map - or sales funnel, or marketing funnel - tells the story, both in words and visually, of the path your clients take from initial contact through all engagement touchpoints and on through to a long-term relationship. It supports key business goals and helps you easily visualize the complete process that a person goes through to get from your company what he or she wants or needs over time.

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CC 076: How Content Marketing Leads To Sales With Chris Marr

CC 076: How Content Marketing Leads To Sales With Chris Marr | Content Marketing | Scoop.it

Hello and welcome to episode 76 of the ​Content Champion Podcast. On the show this time, I’m delighted to be talking with the founder of the Content Marketing Academy - Chris Marr.


Chris has fast become the leading voice in the UK content marketing movement - and the CMA Live conference he established, held annually in Edinburgh, Scotland - attracts big name speakers such as Marcus Sheridan, Chris Brogan and Ann Handley (and not forgetting Chris himself - who is an engaging and inspiring speaker and coach).


I wanted to talk to Chris about a great article on the CMA website ​detailing how content marketing leads to sales, and what resulted was a fascinating conversation. So let’s dive in...

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9 Insanely Helpful Podcasting Resources (For Podcasting On a Budget)

9 Insanely Helpful Podcasting Resources (For Podcasting On a Budget) | Content Marketing | Scoop.it

​If you’re just starting out as a podcaster, or you’re trying to manage a podcast on a budget, you’re probably wondering how to get up and running with podcasting resources that ​won't break the bank. We know – we’ve been there.


However, you’ll be pleased to hear there’s a lot of guidance and services out there to support you with your podcasting. In this post, we’re going to introduce you to some fantastic resources that will enable you to create and manage a superbly professional podcast – without having to reach deep into your pockets.

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CC 074: Backlink Audits (SEO Essentials)

CC 074: Backlink Audits (SEO Essentials) | Content Marketing | Scoop.it

Welcome to another episode ​in the SEO Essentials series of the Content Champion podcast, where ​we ​discuss the foundational aspects of SEO ​you need to get right before ​rolling out a successful SEO campaign - or employing an agency.


This time I'm joined again by our Head of SEO, Tom Peary, to ​look into the subject of backlink auditing​ - how ​we assess ​a backlink profile and ​the tools we use to achieve this. Let's dive in...

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CC 072: Duplicate Content (SEO Essentials)

CC 072: Duplicate Content (SEO Essentials) | Content Marketing | Scoop.it

Welcome back to another ​show in the SEO Essentials series of the Content Champion podcast. A common issue with many of our new client websites is duplicate content. Duplicate content can play a significant role in your site’s ability to rank well on search engines such as Google.


Content Champion’s Head of SEO, Tom Peary, joins me again today to share his wisdom on the best SEO strategies to help you improve your website’s search ranking. Tom explains what duplicate content is - on your own website as well as across the web - and how this content can affect your ability to rank at the top of Google. He also explains how to identify and fix these issues, how Google views duplicate content on ecommerce websites, and how soon you can expect to see an improvement for your site once you’ve made these corrections.

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CC 070: Introducing The SEO Essentials Series

CC 070: Introducing The SEO Essentials Series | Content Marketing | Scoop.it

​In this 'housekeeping' episode of The Content Champion Podcast, I set the scene for our new series of shows called 'SEO Essentials', where we discuss the prerequisite on-page SEO steps you ​must take to maximise your long term success with both SEO and content marketing. ​


So if you're considering outsourcing your SEO or embarking upon a major in-house SEO drive, these shows should prove invaluable in helping you get your on-page 'ducks in a row', before wasting any time and/or money on SEO that's ​destined to just never ​work properly.

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CC 069: How To Make Money Podcasting With Yaro Starak

CC 069: How To Make Money Podcasting With Yaro Starak | Content Marketing | Scoop.it

On today’s show it is my complete honour to be discussing podcast monetization with one of the very first people I ever started following online - the Internet marketing expert, online entrepreneur, coach, blogger and podcaster, Yaro Starak - author of the Blog Profits Blueprint and founder of the superb blog Entrepreneurs-Journey.com.


Yaro began blogging over 12 years ago initially as a hobby, but as his income from blogging surpassed $10,000 a month, he decided his future lay in this new publishing medium. Since then, Yaro has used his blog as a platform to sell over $2 million dollars of ebooks, online courses and memberships.

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CCC 006: Ecommerce SEO in 2017, Zero Backlinks X 2, Featured Snippets [& More]

CCC 006: Ecommerce SEO in 2017, Zero Backlinks X 2, Featured Snippets [& More] | Content Marketing | Scoop.it

It's time for the 6th edition of Content Champion Curated, our weekly barefoot run through the dewy grass of content marketing. Dreamy.


For this installment I've opted for a positively vulgar bright purple colour for the graphic - so I hope it doesn't put you off too much.


This time we're picking up tips about ecommerce SEO in 2017, looking at two resources on growing traffic with zero backlinks, and a great piece on rich snippets. Rich pickings more likely.


Let's dive in...

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CCC 005: Headline Hacks, Site Architecture, Blog UX [& More]

CCC 005: Headline Hacks, Site Architecture, Blog UX [& More] | Content Marketing | Scoop.it

Welcome to the 5th edition of Content Champion Curated, our weekly bungee jump off the content marketing cliff edge. Check the cord!


You know the rules by now - if I like a resource and it adds value then it goes in. Even older stuff I've just discovered.


This time round we're looking at headline hacks, how to silo your site architecture for maximum SEO effect, and improving blog user experience - plus more.


Let's. Dive. In...

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CCC 003: Creating a Niche Website, Blogging Inspiration [& More]

CCC 003: Creating a Niche Website, Blogging Inspiration [& More] | Content Marketing | Scoop.it

Seven days have already passed and it's time once again for the latest edition of 'Content Champion Curated', our weekly medley of content marketing's greatest hits. Poptastic!


You know the rules of 'Triple C' - if I like it goes in, even if it's older stuff that has just caught my eye.


Again, if it provides value I'll share it. In this instalment we're looking at how to create a niche website (all the rage), blogging inspiration (so you never get writer's block), and how to get your onpage SEO right (this one is especially great).


So without further nonsense from me - let's dive in...

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CC 066: A/B Split Testing For Content Marketers With Nick Disabato

CC 066: A/B Split Testing For Content Marketers With Nick Disabato | Content Marketing | Scoop.it

On today’s show, I’m delighted to welcome Nick Disabato, the writer, designer and A/B testing expert - and author of The A/B Testing Manual. A/B testing is the scientific method applied to making conversion changes on your website, and Nick’s 'Draft' Design Consultancy has a proven track record of using research driven A/B testing to increase revenue for his e-commerce clients.


In this episode, we tap into Nick’s specialist knowledge so we can make meaningful conversion decisions on our own business websites - and I found the whole conversation to be fascinating.

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