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Getting creative for great content. LONDONLINE - cutting through the fluff to bring you the facts!

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SEO & ANALYTICS / SOCIAL MEDIA / NEW TECHNOLOGY / BLOGGING

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The B2B Marketing Guide to Paid Content Distribution by @wittlake — B2B Digital Marketing | #TheMarketingAutomationAlert

The B2B Marketing Guide to Paid Content Distribution by @wittlake — B2B Digital Marketing | #TheMarketingAutomationAlert | CONTENT MARKETING | Scoop.it

Introduction...

 

Marketers are slaving over content today, but almost no one sees that content.

 

Optimizing your content for search and distributing it through your own social and email channels is just the starting place. For most B2B marketers, it isn’t nearly enough.

 

So what else can you do? Start incorporating content into your advertising. After all, content tells your story better than any creative execution can, right?

 

With that, here are 22 opportunities to incorporate content distribution into your paid media or advertising programs.

 

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CYDigital's curator insight, October 15, 2013 10:17 PM

Yes, 22 paid media opportunities clearly outlined. Bookmark this one, as there are too many to scoop for you. Excellent work.

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5 Types of Content Marketing to Continuously Attract Prospects

5 Types of Content Marketing to Continuously Attract Prospects | CONTENT MARKETING | Scoop.it
It's a fact of life in business: If you don't have new prospects, you don't have a future. Of course businesses need to focus on their clients. But what eventually happens if you forsake your prosp...
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Diary of a Content Marketing Strategist: Successes and Failures

Diary of a Content Marketing Strategist: Successes and Failures | CONTENT MARKETING | Scoop.it
Learn about successes and failures in creative content marketing as we take you on our journey of discovery. We promise you will learn something new!
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How to Create Stunning Infographics in 30 Minutes or Less

How to Create Stunning Infographics in 30 Minutes or Less | CONTENT MARKETING | Scoop.it

Learn how to create stunning infographics - without spending hundreds of dollars on a graphic designer or losing your mind - in just 30 minutes or less.

From word clouds to network data visualizations, infographics have become a primary format for content in a relatively short period of time. Although the ‘infographic’ is nothing new, its proliferation and evolution has been nothing short of exponential in the past few years.

Whether you love them or hate them, the rising popularity of infographics can’t be denied.


Via Baiba Svenca, Abi Woldhuis, BookChook, Neil Ferree
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Jeff Domansky's curator insight, January 7, 2013 4:29 PM

Really excellent how-to using the impressive Piktochart infographic tool.

Neil Ferree's curator insight, February 26, 2013 10:05 AM

Infographics done right and done well can generate lots of traffic to your http://bit.ly/RichSnippet and build your brand

Charles-Louis Mazerolles's curator insight, March 8, 2013 3:28 AM

good tool to know :-)

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Content Marketing: 6 Ways of Breaking Through Writer's Block

Content Marketing: 6 Ways of Breaking Through Writer's Block | CONTENT MARKETING | Scoop.it
Writer's Block effects everyone. Here are six PROVEN ways to break through writer's block and produce effective content marketing & blog posts.

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Google 'Hummingbird' hatches new search formula - Technology - NZ Herald News

Google 'Hummingbird' hatches new search formula - Technology - NZ Herald News | CONTENT MARKETING | Scoop.it
Google has quietly retooled the closely guarded formula running its Internet search engine to give better answers to the increasingly complex questions posed by Web surfers. - New Zealand Herald
Londonline 's insight:

I'm interested to see if this affects seo etc....

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Slideshare Is The Biggest Opportunity In B2B Content Marketing - B2B Marketing Insider

Slideshare Is The Biggest Opportunity In B2B Content Marketing - B2B Marketing Insider | CONTENT MARKETING | Scoop.it
What is the biggest opportunity in B2B content marketing? I explain why I think the answer is Slideshare and provide some tips and resources to help you.
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The Ultimate Content Marketing Guide to Instagram Success | Business 2 Community

The Ultimate Content Marketing Guide to Instagram Success | Business 2 Community | CONTENT MARKETING | Scoop.it

Instagram is kind of a big deal. A recent surge in visual content is sweeping across every network from Twitter to Facebook. As the leader in image sharing apps, Instagram has become a household name in recent months with more than 40 million photos being uploaded daily to their platform. Users are racking up a total of 1,000 comments and more than 8,000 likes on Instagram every second. Additionally, 28 percent of U.S. Internet users between the ages of 18 and 29 are using Instagram and that number continues to grow. As marketers, these numbers show that while instagram has yet to become a staple in the marketing toolkit, it’s definitely something to analyze and consider. Additional thought should be considered if you’re looking to connect with Generation Y using content marketing as they are using instagram more than ever before. The question becomes, how do you use it effectively?...


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Jeff Domansky's curator insight, June 10, 2013 2:10 PM

Inside Instagram: "The question becomes, how do you use it effectively?"

D.B.'s curator insight, June 11, 2013 1:33 AM

how to reah generation Y

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The Truth About Content Marketing & SEO

The Truth About Content Marketing & SEO | CONTENT MARKETING | Scoop.it

SEO and content marketing extremes help no one but consultants. An integrated approach helps brands attract, engage and convert more business than SEO or content alone.... Content Marketing Strategy has to factor in all digital channels as well as offline where appropriate because the focus isn’t solely on a search engine. It’s on the customer. Customers don’t just use search for finding solutions.

 

Search is hugely important during the customer journey, of course. But it’s not the only touchpoint. The only thing worse than no SEO at all, is ALL SEO. Ignoring the contribution of search for attracting visitors that are actively looking for your information is a huge mistake. At the same time, ignoring content marketing simply defined as “more content” and focusing only on SEO is also a mistake. Search engines don’t buy products, people do. Market to the people!...


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Adam Donkus's curator insight, May 31, 2013 8:42 AM

Content marketing is essential and very effective for geographically targeted SEO(local seo)

Jeff Domansky's curator insight, May 31, 2013 3:03 PM

Integrating search and content marketing always gets better results!